This piece comes to us courtesy of The Hechinger Report. Digital learning is one of those trendy education buzz phrases that means a lot of different things to different people.
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Rescooped by Ken Morrison from Connected Learning onto An Eye on New Media |
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We have been following the mantra of "Content Is King". With the overflow of people following this great advice, we now must focus on building trust through great content.
Ken Morrison's insight:
I really like this article about the "why" and the "how-to" think differently about content creation. I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer Don't be yelling '"Buy this! Buy this!" Be truly helpful
3. Write what people want to read, not what you want to write Take the focus off of yourself if you want to win their trust!
5. Create content for all types of readers Help your customers feel at home in their community. Think of ways to add value to their lives outside of your store. The author gives an example of a real estate broker who made a blog about great pizza places.
6. There is more to content than links Links are very important. But don't let it blind you!
7. Don't forget the "marketing" in content marketing Don't be afraid to promote your content! If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!"
If you are shy, the author suggests writing something like this: "Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"
8. It's all about relationships Be an active team player. Promote other writers' content. This is important. Engage!
9. Think like a publisher
Your job is to engage, entertain and inform! Don't forget that
10. Use other sites to find out what kind of content people want Stop thinking that you have nothing to say and nothing to add. It is not true and you know that. "Inspiration comes from adding upon what someone has done before."----Always be aware of what is popular in your industry and write about those things. 
Ivon Prefontaine's curator insight,
May 13, 6:26 PM
This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses. Delete the scoop?
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I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress.
Ken Morrison's insight:
My worst workout of the year so far was the time when I was listening to John Hantsch's podcast on this topic. I was continually stopping to type out notes. I am excited to dig into this free digital book.
John Jantsch is one of my favorite content creators and authors. He shares so much practical content with achievable action sets. I fully understand why American Express promotes him as a great resource for helping small and medium size businesses. Huge businesses love him also, but his target audience is busy small business owners. 
Ken Morrison's comment,
April 16, 2:26 PM
Thanks for the rescoop. This book should be another gem. I really enjoy his writing style and visual frameworks.
Ken Morrison's comment,
April 16, 2:26 PM
I also love that he practices what he preaches and shares his fruit for free.
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Image sourced from Daily Blogma 2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy.
Ken Morrison's insight:
A nice look at Virgin Mobile and others who create great content to engage users Delete the scoop?
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ProBlogger brought in Ginny Soskey of Shareaholic as a guest blogger.. She talks about how to make the perfect blog (in Google's eyes and in your users' eyes. The trend I keep hearing lately, is to make them scannable. We are all busy and most of us scan before deciding if they want to dig in. Perhaps that is why Seth Godin is so successful. Ken Delete the scoop?
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The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to that can regulate private and public behavior on Twitter. This is my proposal, which I submit to your consideration. Via Frédéric DEBAILLEUL Delete the scoop?
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A nice infographic about Facebook. Ken's Key takeaways: 70% of US citizens are on Facebook 70% of the world's Facebook users are outside of the USA Facebook has clearly moved past the dating site stigma that some identify it as. In fact there are more peoople who are either married or engaged than there are single people. That was the most interesting fact for me. Ken Delete the scoop?
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Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).
The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."
Specific sections of the article cover: How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content
Well done. 8/10
Via Robin Good 
El código Gutenberg's comment,
August 18, 2012 2:01 PM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight,
February 17, 5:45 PM
This is an excellent article, which lays out the groundrules for using, or citing someone else's content. 
Patrick Wohlmut's curator insight,
February 24, 3:32 PM
Citing sources on a content curation page is important, not only for enhancing your creditability and being a mindful, respectful Internet community member, but also to let people know the kind of information to which they are linking. Delete the scoop?
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A clear bird's-eye framework of the steps we need to consider when guiding our social media marketing efforts. Ken
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business. Via TourdeForce Delete the scoop?
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I am thankful to appitive for creating and recommending this slideshare of 73 slides about how to apply real life some-what common sense to your social media life. --- Top Presentation of the Day | There is nothing really new under the sun, it is said. This is so true, especially when working or playing in the “new” social media.
Ken Morrison's comment,
June 24, 2012 8:25 AM
Thank you for the rescoop. This looks like a nice site that you have here. Best of luck!
Ken Morrison's comment,
June 26, 2012 2:13 PM
Thank you for the rescoops. I appreciate your site and contents. Keep up the great work.
Ken Delete the scoop?
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Tech Web Stuff brings 32 Free SEO tools to learn Tweak more on Website SEO to find Google Search Engine SEO tips, tricks, Keyword Research, SEO Analysis... Delete the scoop?
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SEOMOZ has made it to the top of my go-to list for learning about SEO by Google and others. This is a wonderful interactive timeline of learning about the history of changes bade to Google's Algorithym.
View the complete Google Algorithm Change History as compiled by the staff of SEOmoz. Includes important updates like Google Panda, Farmer and more. Delete the scoop?
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When inspiration dries up, you risk falling into two equally dangerous traps. if you stop creating new blog posts, videos, ebooks or other content pieces, you turn off a major source of new traffic and leads. Or, if you panic and start pushing out content that’s a bad fit for your audience, you risk attracting the wrong kind of visitor while driving away good prospects. so how do you keep up? --- Key Takeaway: "Think like a publisher" Delete the scoop?
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Dan Zarrella leads Hubspot. He spends a lot of time searching and sharing the best practices in using social media to help your organization.
Ken Morrison's comment,
January 25, 2012 8:46 PM
and here's his slideshare site:
http://www.slideshare.net/danzarrella
Ken Morrison's comment,
January 25, 2012 8:48 PM
And here's the link to his $1.99 book
http://www.amazon.com/Zarrellas-Hierarchy-Contagiousness-Engineering-ebook/dp/B005BP1Y36/ref=tmm_kin_title_0?ie=UTF8&m=AG56TWVU5XWC2 Delete the scoop?
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Learn how to search engine optimize your non-written marketing content.
Ken Morrison's insight:
This article serves both as a good reminder and also a series of practical steps and a sense of urgency to make you ask, "Why haven't I done this before.
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Ken Morrison's insight:
A nice infographic about how to get your posts plenty of views and click-throughs. A good reminder that high traffic times also means more competition. Ken 
Min Kim's curator insight,
April 4, 10:02 PM
페이스북이나 트위터에서 좀 더 많은 관심과 좋아요를 받을 수 있는 시간대를 정보그래픽으로 간단하게 설명해 놓았다. 정말 중요한 정보나 광고를 올릴때 효과적으로 쓰일 수 있겠다. Interesting article about the best time to post in Facebook and Twitter based on the amount of traffic it gets. It really is important to know that those times will be better to post for more attention and likes but as my professor said, you have to remind yourself that you will compete the most during the peak time. Delete the scoop?
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Ken's Key Takeaway: 1 of every 5 minutes spent online is on social media.
I also like the closing line: Is it social media that we are obsessed with, or is it ourselves? Ken Via siobhan-o-flynn, Benilda Pacheco Beretta, Joanna Hioe Delete the scoop?
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Top Rank Online Marketing and Content Marketing World share their content marketing secrets with the masses. You’ll be tempted to destroy this dossier of highly valued intelligence before your competitors get to it, but resist you must. You’ll hear from: - Lee Odden: TopRank Online Marketing; - Ann Handley: MarketingProfs; - Michael Stelzner: Social Media Examiner; - Jason Falls: Social Media Explorer; ....and many others!
Read original article and download free eBook here: http://www.contentmarketinginstitute.com/2012/08/content-marketing-secrets/ Via Giuseppe Mauriello, Julien CARLIER
Ken Morrison's comment,
September 15, 2012 6:58 AM
Hello.
Thank you for the rescoop. Good luck on your new scoop.it site. My absolute top advice is to create a strategic tagging system at the beginning and tag everything. It will help you and your followers find your old posts quickly. Scoop.it will also reward you with a high score...this will help others find you based on your score. Good luck! Ken Delete the scoop?
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Ken's Key Takeaway: Google Adwords Keyword Tool will give you a much better idea of how people actually find your page. You may be surprised.
I like this plain-language read on SEO. I also his humility and wisdom in pointing readers to SEOMOZ if they want to learn more. Ken
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Ken's Key Take-Away. I was surprised that there are only 11 universities in the USA that have integrated SEO into their curriculum. Ken
Social Media networks are updating the world with new technologies almost everyday. While we are using Social Media for everything today starting from finding and connecting to classmates to networking and gathering all sorts of information. Find Out how Social Media can actually help you to the best in finding the best possible Dream Job
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Below is four practical and measurable ways to learn more about your audience along with tips of how build content that will keep them engaged and loyal. #1: How Do They Describe Themselves? #2: When Are They Most Socially Active? #3: Whom Do They Listen To? #4: What Content Do They Want? Delete the scoop?
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I have nothing to add. Great summary here. --- Excerpted from article: "As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.
Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.
Here are the elements of impactful content:
1. Provocative Easily confused with controversy, being provocative is about more than raising eyebrows. Provocative content ignites emotion by pushing boundaries and challenges the status quo.
2. Visionary Are you causing a “Eureka moment” for the reader? Visionary content puts into words a frustration, realization, or need that the reader has, but may not have been fully aware of or seen properly verbalized previously.
3. Differentiated Differentiated content presents a completely original idea or discusses a tired topic in a new fashion or format. This is uncommon to most content and one of the toughest attributes to master.
4. Relevant Does your content appeal to your target audience? Content should be related to your brand without being an overt sales pitch. If you do go off topic, you’re doing so from the perspective of your vertical.
5. Timely Are you one of the first to cover hot topics? Even if you aren’t trying to break news, you should be incorporating current trends and news into your content. Leverage news items your audience is naturally talking about or seeking more information about.
6. Demonstrates Mastery Are you positioning your brand as a thought leader? Masterful content offers an unparalleled depth of insight. It expands on complex ideas and shows a comprehensive analysis on the topic unlikely to be found from other sources.
7. Can Be Delivered On Do you provide the solution? Content should intrigue the reader about your brand, and make them feel they have an unmet need only your brand can fill.
8. Narrative Are you telling a story with a clear beginning, middle, and end? Content with a strong narrative takes the reader on an exciting journey full of surprises and leads to a call-to-action of value for the brand. It’s cohesive, easy to understand, and inspires action related to the story...."
Each element is enriched with some examples. In addition at the end of post, the author has included an evaluation rubric for you to consistently measure if your content incorporates these attributes.
Read full article here: http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action
Check out content evaluation rubric here: https://docs.google.com/spreadsheet/ccc?key=0Aj1fS7E2HfcKdE1udGdoQXZ2VDJxTXpnaDFSWU1IaGc#gid=0
Via Giuseppe Mauriello, Firas Ghunaim 
Javier Cañas's comment,
June 24, 2012 7:11 AM
Gracias por el artículo, lo considero muy interensante para comenzar a diseñar mi blog.
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It took me a while to find this again. It is simple and helpful KM This is the second in a series about the Facebook analytics tools called insights. Delete the scoop?
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In this article you will read 29 different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. Here is just the list, but each element is analyzed with details in the original and long article:
1. SEO Is Not A Cost But An Investment; 2. SEO Turns The Spotlight On Your Sales Rockstar; 3. SEO Is A Crucial Part Of Your Marketing Mix; 4. SEO Impacts The Research/Buying Cycle; 5. SEO Pricing Is Variable; 6. SEO Is Never Too Costly! 7. SEO Isn’t Icing On The Cake – It’s An Important Ingredient; 8. SEO Is More Than Just SEO-Friendly CMS; 9. SEO Can Multiply Your Impact; 10. SEO Keeps You From Missing Out On Free Advertising; 11. SEO Leverages Social Sharing; 12. SEO Will Help People Find Your Website; 13. SEO Goes To The Heart Of Your Business; 14. SEO Builds Trust & Credibility; 15. SEO Makes You Ubiquitous; 16. SEO Helps Build Your Brand; 17. SEO Is A Long-Term Strategy; 18. SEO Drives Offline Sales; 19. SEO Attracts Relevant Traffic With High Conversion Potential; 20. SEO Is Measurable Marketing; 21. Your SEO Consultant Is A ‘Secret Weapon’; 22. SEO Is Cost Effective; 23. SEO Can Be Outsourced To Run Hands-Free; 24. SEO Can Be Made To Work For You; 25. SEO Can Convince Even Skeptics; 26. SEO Provides Endless Opportunity; 27. SEO Beats Paid Traffic; 28. SEO Is Rooted In User Intent; 29. SEO Helps You Capitalize On Weak Competition;
Read full article here: http://j.mp/L8oQn5
Via Giuseppe Mauriello Delete the scoop?
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I like this simple, straight-forward checklist toward designing online content for a balance of both SEO rankings and helpfulness for humans. Delete the scoop?
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One of my favorite pastimes is listening to podcast, especially business podcasts. I have a twenty five minute commute to work, and this is a great way... Delete the scoop?
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