An Eye on New Media
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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | An Eye on New Media | Scoop.it

Excerpted from article on Search Engine Watch:

"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

 

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

 

1. Content Quality Check:
Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.

2. Title:
Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.

3. Tags:
Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.

4. Description:
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Links:
Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Transcripts:
Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.

7. Length:
Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds.
If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.

8. Video Sitemaps:
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.

9. Branding:
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options:
Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication:
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share, Share, Share!
Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."

Read full article here:

http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners

 


Via Giuseppe Mauriello
Ken Morrison's insight:

Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.

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malek's curator insight, January 10, 2013 8:56 AM

Time to try Syndication with RSS feeds

ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
An Eye on New Media
New Media in Society, Business & Classrooms
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The Power of Visual Communication

The Power of Visual Communication | An Eye on New Media | Scoop.it
Billion Dollar Business Graphics - Fast and easy business graphics plus winning business graphic tips, tricks, secrets, and best practices guaranteed to increase your success rate.
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A nice article (segment from book) about the psychology behind how we decode images
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Let The Head Of TED Show You How To End Your Speech With Power

Chris Anderson offers three much better alternatives to, "Well, that's all my time, so, uh, thanks for listening."
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This may be the best way to measure gun violence in America

This may be the best way to measure gun violence in America | An Eye on New Media | Scoop.it
Suddenly, an incredible picture of gun use emerges.
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17 incredible facts you probably didn't know about Apple

17 incredible facts you probably didn't know about Apple | An Eye on New Media | Scoop.it
Here are 17 things you probably didn't know about Apple, from its clothing line to Bill Gates to its serious financial trouble.
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Fifteen student apps to help you hack college

Fifteen student apps to help you hack college | An Eye on New Media | Scoop.it

"For college students, academic lives can be exhausting, expensive, and demanding. Today there are few assurances that they can even get a job once surviving this gauntlet. Bottom line: getting through college can be tough ..."


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How to host a Twitter chat like a champion

How to host a Twitter chat like a champion | An Eye on New Media | Scoop.it
To coin a phrase, have you ever wondered how to host a Twitter chat like a champion? I’ve been fortunate enough to have been asked to host a number of different Twitter chats over the years s…
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7 Qualities That Promote Teacher Leadership in Schools

7 Qualities That Promote Teacher Leadership in Schools | An Eye on New Media | Scoop.it
Empowering teachers to lead and learn from other teacher-leaders can improve the learning experience for students.
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TEDxBandra - Craig Johnson - 10 Rules to Win

Craig Johnson is the Superintendent of the American School of Bombay. Craig has returned to India (where he spent 12 years of his childhood) after 15 year
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Product Reviews - EdSurge

Product Reviews - EdSurge | An Eye on New Media | Scoop.it
Post-Secondary
Products listed here focus on the needs of learners, administrators, professors and/or parents to support all types of learning environments -- from adult basic education to college access and completion to non-traditional credentialing and job training. Some products here may also have uses in a K-12 setting.

Via Elizabeth E Charles
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SINGAPORE WILL SHUT DOWN THE INTERNET ON SUNDAY AS A GESTURE OF RESPECT FOR MR LEE KUAN YEW

SINGAPORE WILL SHUT DOWN THE INTERNET ON SUNDAY AS A GESTURE OF RESPECT FOR MR LEE KUAN YEW | An Eye on New Media | Scoop.it
Internet Service Providers in Singapore will shut down internet services for a day on Sunday (March 29), when the state funeral for former prime Minister Lee Kuan Yew will be held, as a gesture of respect.
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Google's Schmidt Backing Hillary Clinton in 2016 - Breitbart

Google's Schmidt Backing Hillary Clinton in 2016 - Breitbart | An Eye on New Media | Scoop.it
It looks like it has been created by Schmidt for the express purpose of cultivating elite engineering talent to help Clinton win in 2016.
Ken Morrison's insight:
I am aware of Breitbart's bias. This article makes me curious to learn more.
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GradeDeck

GradeDeck | An Eye on New Media | Scoop.it
The Complete Assessment Platform
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A colleague shared this tool. I have not tried it yet.
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Empowering Students With Data

Empowering Students With Data | An Eye on New Media | Scoop.it
Teacher Kimberly Long shares how educators can use students' formative and summative data to make powerful changes in the classroom for a dynamic learning environment.
Ken Morrison's insight:
Excellent article about how to help students buy in on building a classroom revolving around data-based instruction.
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Netflix Knows Which Pictures You'll Click On--And Why

The service's recent experiments with images reveal some surprising and useful takeaways about why people click what they do.
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Ken's Key Takeaway:
Complex Emotions Make People Pause - In portraits, smiles or stoic poses don't engage audiences as much as expressions that make the viewer curious.

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What Educators Need to Know About Technology Addiction

What Educators Need to Know About Technology Addiction | An Eye on New Media | Scoop.it
Common Sense examines the latest scientific research about problematic media use in our new report.
Ken Morrison's insight:
Good resources towards the bottom
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Ivon Prefontaine's curator insight, May 4, 11:34 AM
We have "teachers" who cannot find the balance or how to responsibly integrate digital tools into their lives. How do we help children is an important consideration and involves good role models.
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You'll be able to play PlayStation 4 games on Mac and PC tomorrow | Cult of Android

You'll be able to play PlayStation 4 games on Mac and PC tomorrow | Cult of Android | An Eye on New Media | Scoop.it
Sony is giving PlayStation 4 owners the ability to play their favorite games on Mac and PC. Its latest firmware update introduces Remote Play for desktops.
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Compare your country by OECD

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Excellent chart from OECD comparing countries' use of computers in the classroom with performance on tests.
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Lynnette Van Dyke's curator insight, March 31, 7:01 AM
Excellent chart from OECD comparing countries' use of computers in the classroom with performance on tests.
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Clone Yourself with QR Codes

Clone Yourself with QR Codes | An Eye on New Media | Scoop.it
As a teacher wouldn’t it be handy to be in more than one place at a time?
I’d like to give you some ways of recording yourself and getting that audio
or video online. Once online, it’s a matter of copying and pasting to
generate a QR code. A QR code is a quick way to get students to online
content. Easily providing recordings to your students means you can reteach
concepts, differentiate instruction, give directions at centers,
communicate with parents, and be heard and/or seen anytime and any place. 
Ken Morrison's insight:
We all know about QR codes, but this teacher remixes everything!
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Is it piracy? How students access academic resources

Is it piracy? How students access academic resources | An Eye on New Media | Scoop.it
When it comes to accessing online learning materials, university students don't think much about whether their downloads might amount to piracy or copyright infringement.
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Download 448 Free Art Books from The Metropolitan Museum of Art

Download 448 Free Art Books from The Metropolitan Museum of Art | An Eye on New Media | Scoop.it
You could pay $118 on Amazon for the Metropolitan Museum of Art's catalog The Art of Illumination: The Limbourg Brothers and the Belles Heures of Jean de France, Duc de Berry.
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Here's the Full Transcript of TIME’s Interview With Apple CEO Tim Cook

Here's the Full Transcript of TIME’s Interview With Apple CEO Tim Cook | An Eye on New Media | Scoop.it
The chief executive of the world's most powerful tech company on your privacy, America's security, and his fight with the FBI
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Nurturing Growth Mindsets: Six Tips From Carol Dweck

Nurturing Growth Mindsets: Six Tips From Carol Dweck | An Eye on New Media | Scoop.it
Stanford researcher Carol Dweck clearly tapped into a powerful and compelling idea when she linked the concept of growth mindsets to academic success.

As fans of Dweck's research can quickly explain, people with fixed mindsets see strengths and skills as inate traits, like eye color. You're either born with them, or you're not. But people with growth mindsets recognize that the brain can grow and change through effort, and they embrace failures as opportunities for developing new strategies and approaches to learning content and concepts they find challenging.

Enthusiasm for Dweck's work has spread rapidly, and her name is a buzzword in many schools as teachers buy into the idea that helping students shift their mindsets can lead to academic gains.

But, in recent years, Dweck has worked to balance that enthusiasm by busting some misconceptions about her research and its applications in schools. That includes a wildly popular Education Week commentary and, on Friday, a keynote address at EdWeek's Leaders to Learn From event in Washington.

Via Jim Lerman
Ken Morrison's insight:

Includes free link to Dweck's presentation in Washington D.C. on 3/11/16.

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Jim Lerman's curator insight, March 17, 6:16 PM

Includes free link to Dweck's presentation in Washington D.C. on 3/11/16.

Jim Lerman's curator insight, March 17, 6:17 PM

Includes free link to Dweck's presentation in Washington D.C. on 3/11/16.

Te Aniwa Tutara's curator insight, March 19, 6:16 AM
a great presentation, the message is simple but profound.  Includes free link to Dweck's presentation in Washington D.C. on 3/11/16
Includes free link to Dweck's presentation in Washington D.C. on 3/11/16.

a great presentation, the message is simple but profound.  Includes free link to Dweck's presentation in Washington D.C. on 3/11/16

.

 
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Classrooms without Walls: A Forgotten Age of Open-air Schools

Classrooms without Walls: A Forgotten Age of Open-air Schools | An Eye on New Media | Scoop.it
This old black and white photograph pops out at me every now and again on the internet, and it just about sums up my feelings on what my education should

Via Artur Coelho
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Is it piracy? How students access academic resources

Is it piracy? How students access academic resources | An Eye on New Media | Scoop.it

"When it comes to accessing online learning materials, university students don't think much about whether their downloads might amount to piracy or copyright infringement ..."


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Finite and Infinite Games

Finite and Infinite Games | An Eye on New Media | Scoop.it
Finite and Infinite Games has 1,416 ratings and 178 reviews. Rob said: amazing. amazing!one of those books that doesn't really teach you anything, bu
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Suggested by Jane McGonigal
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A2-EvanWang - CS 294-10 Visualization Fa13

A2-EvanWang - CS 294-10 Visualization Fa13 | An Eye on New Media | Scoop.it
Ken Morrison's insight:
Note that this is from wikipedia. Good visuals for comparing global education.
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