This is a famous story about Claude Hopkins, the father of marketing, who, in 1919, was hired by Schlitz beer to create an ad that would save the company.
Via Karen Dietz
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Mar 14, 2011
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Rescooped by Ken Morrison from Just Story It onto An Eye on New Media |
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Via Karen Dietz
Michael Harris's comment,
January 11, 7:40 AM
So I want to see the story
Karen Dietz's comment,
January 11, 5:14 PM
Michael, did you click through to the article by clicking on the blue title above?
Karen Dietz's comment,
January 13, 2:57 PM
That is so true Ken! We end up not being able to see the forest for the trees. I always encourage those working on their biz stories to get help from a colleague or friend for that outside perspective. That's what I do and it helps a lot!
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Ken's Key Takeaway:
Hopkins said, "80% of your time should be spent on the offer and the story. It may well be that you have worked so hard and so well and with such focus on your product that you too will not be able to see the true value that you have to offer and the best way to create your crushing offer."