An Eye on New Media
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‘Ivy League Spring’ debated: is free, online education financially viable? | SmartPlanet

‘Ivy League Spring’ debated: is free, online education financially viable? | SmartPlanet | An Eye on New Media |


A good primer of MOOC's Marketing dilemna.  It talks a bit about diluting a university's "brand"



The Udacity of hope: new online programs offer free courses to hundreds of thousands of students, while the business model still gets worked out.

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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Social Media Over The Past Decade | HubSpot

Social Media Over The Past Decade | HubSpot | An Eye on New Media |

...To think of what “might be” a few years from now is barely fathomable but really exciting! I remember listening to the keynote speaker at the 1990 Seybold Conference talk about how books in the future would be enjoyed on electronic readers, and thinking, “not in my lifetime would electronic readers replace printed books.” We all know how that turned out.

Let’s go back and hit the high points from the past ten years. Below is a visual infographic timeline followed by a more detailed look at each year! Pay close attention to the ones that were launched in 2012; some of them have a lot of potential to be game changers!

Via Jeff Domansky
Ken Morrison's insight:
When did you jump in?
Meredith Tong's curator insight, August 10, 9:17 PM

look how many apps have been made from 2004 to the present!!!


Jeff Domansky's curator insight, August 16, 9:07 PM

Great way to look at the history of social media.

Amanda Swanson's curator insight, August 22, 8:22 AM

# 19 - A quick look at social media development over the last ten years.


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RSA Shorts - The ABCs of Persuasion - YouTube

Bestselling author Dan Pink shows us how to influence others more effectively; it's as simple as A-B-C. Whether we're employees pitching to our bosses, paren...
Ken Morrison's insight:

Dan Pink shares the three keys to sales and reminds us that we are all in sales now.  Scoopitteers will love #3
A- Attuning

B- Buoyancy

C -Clarity  

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Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

Brands Are Wasting Time And Money On Facebook And Twitter, Report Says | An Eye on New Media |
"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.
Ken Morrison's insight:

Three days before Facebook changes their formula for reaching small business subscribers, Forester drops this report:
"Stop making Facebook the center of your relationship marketing efforts," writes Nate Elliott, vice president and principal analyst at Forrester.

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How to Write For Any Medium (From a Guy Who's Written For "The New Yorker," "Saturday Night Live," and Pixar)

How to Write For Any Medium (From a Guy Who's Written For "The New Yorker," "Saturday Night Live," and Pixar) | An Eye on New Media |
Simon Rich writes novels, essays, screenplays, and sketches—and he’s written them for some of the most respected arbiters of quality in their respective fields. Here, the prolific writer talks to Co.Create about the differences between each medium, and how to choose where an idea belongs.
Ken Morrison's insight:

I enjoyed this advice from Simon Rich on how to mentally approach different types of media.

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16 Explosive Content Promotion Strategies

16 Explosive Content Promotion Strategies | An Eye on New Media |

Scoop.It is a content curation platform, and is one the best ways to promote content and build quality backlinks.

Via Guillaume Decugis
Guillaume Decugis's curator insight, December 8, 3:56 PM

Interesting how-to step-by-step guide by @Robbie Richards on how to use various platforms and tools to get distribution for your content. And in particular how to use content suggestions in a win-win way for both the original content creator and the curators who can source content this way.

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The World Cracks Down on the Internet - The New Yorker

The World Cracks Down on the Internet - The New Yorker | An Eye on New Media |
What’s behind the decline in online freedom across the globe?
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This Woman Is Contacting The Mothers Of Boys Who Sent Her Rape Threats

This Woman Is Contacting The Mothers Of Boys Who Sent Her Rape Threats | An Eye on New Media |
One way to deal with rape threats? Contacting the trolls' mothers.

Alanah Pearce, a 21-year-old student and video game reviewer from Brisbane, Australia, decided to send Facebook messages to the mothers of four young boys who had threatened her o...
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This is why the middle class can't get ahead | Making Sen$e | PBS NewsHour

This is why the middle class can't get ahead | Making Sen$e | PBS NewsHour | An Eye on New Media |
When’s the last time you worked overtime? How about the last time you worked overtime and got paid for it? If you’re in the middle class, probably not recently.

Only Americans who make less than $23,660 a year are eligible for time-and-a-half pay after working 40 hours a week. Today, that’s only 11 percent of salaried workers. It didn’t used to be this way, and it doesn’t have to stay this way, argues venture capitalist Nick Hanauer.

Just like President Obama has taken executive action on immigration, Hanauer believes the president can and should take executive action to raise the salary threshold for overtime eligibility.

Hanauer’s a billionaire who made his fortune as one of the original investors in Amazon. The current rules are written to benefit wealthy capitalists like him, he admits. So, you might ask, why does Hanauer care about overtime pay for people who make less, much less, than he does?

“Ironically,” he writes, when “you earn less, and unemployment is high, it even hurts capitalists like me.” That won’t surprise Making Sen$e readers who’ve heard his brand of “middle-out economics.” Closing the income gap wouldn’t just benefit the middle class; a stronger middle class is the source of economic prosperity for everyone, he thinks. Watch him make that argument to Paul Solman below.

Making Sen$e first caught up with Hanauer in Seattle last spring, where he was pushing for the city to pass a higher minimum wage. Just as the minimum wage is crucial to improving the economic outlook of low-wage workers, overtime pay is essential to the middle class’s prosperity — and everyone else’s. Hanauer explains why that matters to him, as a venture capitalist, in the following essay which first appeared in Politico Magazine.

– Simone Pathe, Making Sen$e Editor

If you’re in the American middle class—or what’s left of it—here’s how you probably feel. You feel like you’re struggling harder than your parents did, working longer hours than ever before, and yet falling further and further behind. The reason you feel this way is because most of you are—falling further behind, that is. Adjusted for inflation, average salaries have actually dropped since the early 1970s, while hours for full-time workers have steadily climbed.

Meanwhile, a handful of wealthy capitalists like me are growing wealthy beyond our parents’ wildest dreams, in large part because we’re able to take advantage of your misfortune.

“Fair overtime standards are to the middle class what the minimum wage is to low-income workers.”
So what’s changed since the 1960s and 1970s? Overtime pay, in part. Your parents got a lot of it, and you don’t. And it turns out that fair overtime standards are to the middle class what the minimum wage is to low-income workers: not everything, but an indispensable labor protection that is absolutely essential to creating a broad and thriving middle class.

In 1975, more than 65 percent of salaried American workers earned time-and-a-half pay for every hour worked over 40 hours a week. Not because capitalists back then were more generous, but because it was the law. It still is the law, except that the value of the threshold for overtime pay—the salary level at which employers are required to pay overtime—has been allowed to erode to less than the poverty line for a family of four today. Only workers earning an annual income of under $23,660 qualify for mandatory overtime. You know many people like that? Probably not. By 2013, just 11 percent of salaried workers qualified for overtime pay, according to a report published by the Economic Policy Institute. And so business owners like me have been able to make the other 89 percent of you work unlimited overtime hours for no additional pay at all.

In my defense, I’m only playing by the rules—rules written by and for wealthy capitalists like me. But the main point is this: These are rules that President Barack Obama has the power to change with the stroke of a pen, and with no prior congressional approval. The president could, on his own, restore federal overtime standards to where they were at their 1975 peak, covering the same 65 percent of salaried workers who were covered 40 years ago. If he did that, about 10.4 million Americans would suddenly be earning a lot more than they are now. Last March, Obama asked the Labor Department to update “outdated” regulations that mean, as the president put it in his memo, “millions of Americans lack the protections of overtime and even the right to the minimum wage.” But Obama was not specific about the changes he wanted to see.

So let me be specific. To get the country back to the same equitable standards we had in 1975, the Department of Labor would simply have to raise the overtime threshold to $69,000. In other words, if you earn $69,000 or less, the law would require that you be paid overtime when you worked more than 40 hours a week. That’s 10.4 million middle-class Americans with more money in their pockets or more time to spend with friends and family. And if corporate America didn’t want to pay you time and a half, it would need to hire hundreds of thousands of additional workers to pick up the slack—slashing the unemployment rate and forcing up wages.

The Obama administration could, on its own, go even further. Many millions of Americans are currently exempt from the overtime rules—teachers, federal employees, doctors, computer professionals, etc.—and corporate leaders are lobbying hard to expand “computer professional” to mean just about anybody who uses a computer. Which is almost everybody. But were the Labor Department instead to narrow these exemptions, millions more Americans would receive the overtime pay they deserve. Why, you might ask, are so many workers exempted from overtime? That’s a fair question. To be truthful, I have no earthly idea why. What I can tell you is that these exemptions work out very well for your employers.

Since the Republican Party’s takeover of both houses of Congress in the midterm elections, all the talk in Washington has been about what won’t get done because of gridlock between the White House and Capitol Hill. And Obama has talked of moving things forward by making unilateral changes to immigration law and climate protections.

But what about the most basic need of all—jump-starting the real economy by giving more middle-class Americans a fair shake? You would think that for a Democratic administration, raising the threshold back to where it once was would be a no-brainer, but I have grave doubts that administration officials are heading in this direction. In fact they are likely to raise the threshold only partly, and the Obama administration has not yet grappled with the broader question of how moves such as this are critical to helping to restore America’s middle class. How do I know? Intuition. OK, I admit it, more than intuition. I’ve had conversations with administration officials about their forthcoming policy changes. And the scuttlebutt out of the Labor Department looks promising—for corporations. Not the middle class.

It is my sense, based on my conversations with government officials, that the administration is buying the line from corporate lobbyists who are arguing that such rule changes would devastate their bottom lines, forcing them to lay off workers. You know, the old trickle-down gambit—if workers earn more money, it would be bad for business, the economy and workers. The Obama team, in other words, is buying into the same discredited theories that were used to erode the threshold in the first place. Officials will very likely raise the overtime threshold just enough to say they’re doing something, without actually doing much of anything for the middle class or our demand-starved economy at all.

“We capitalists will tell you that our increasing profits are the result of some complex economic force with the immutability and righteousness of divine law. But the truth is, it is simply a result of a difference in negotiating power. As in, we have it. And you don’t.”
But here’s a little secret from the corner office: The arguments that the corporate lobbyists are making—about how badly business will be hurt—just don’t add up. What is adding up instead are the trillions of dollars in corporate profits and stock gains that corporations have made over the same decades that your hours climbed and your wages fell. From 1950 to 1980, during the good old days of U.S. economic might—the era in which the Great American Middle Class was created—corporate profits averaged a healthy 6 percent of GDP. But since then, corporate profits have doubled to more than 12 percent of GDP.

That’s about a trillion dollars more a year in profit. And since then, wages as a percentage of GDP have fallen, you guessed it, by about the same 6 percent or 7 percent of GDP. Coincidence? Probably not. What very few Americans seem to understand is that that extra trillion dollars isn’t profit because it had to be, or needs to be or should be. That extra trillion dollars is profit because powerful people like me prefer it to be. It could have been spent on your wages. Or it could have gone into discounts to you, the consumer. We capitalists will tell you that our increasing profits are the result of some complex economic force with the immutability and righteousness of divine law. But the truth is, it is simply a result of a difference in negotiating power. As in, we have it. And you don’t.
Still, it’s hard to blame the administration for doing so little to defend middle-class workers when most middle-class workers aren’t even aware that they’re being ripped off. But I know. And a lot of other business owners know. We just don’t talk about it. You see, we capitalists will never actually ask you to work overtime. I don’t even track your hours. I just make it clear that I trust you to get your job done in the time allotted. And then I hand you twice as much work as you can reasonably do in a 40-hour week. But this downward pressure on wages doesn’t end there.

In the absence of a law requiring me to pay you overtime if you earn under a certain amount, you end up working harder—and the harder you work, the fewer employees I need. The fewer employees I need, the higher the unemployment rate. The higher the unemployment rate, the more leverage I have to “encourage” you to “do what it takes” to keep your job. And so you work even more hours, pushing unemployment up and wages down. And that, my friends, is one of the little tricks that keeps you poor and me rich.

This is why, in a recent Gallup poll, salaried Americans now report working an average of 47 hours a week, not the allegedly standard 40. And 18 percent of you report working more than 60 hours per week. Yet at the same time, you’re taking only about 77 percent of your paid time off. According to a survey commissioned by the U.S. Travel Association, U.S. workers now use an average of only 16 vacation days a year out of the nearly 21 days they earn—the lowest in more than four decades. Why? Often because they’re terrified of working fewer hours and falling short of their employers’ demands for ever more productivity. And many of these unused vacation days are forfeited: an estimated $52.4 billion worth each year that goes to owners like me.

Now obviously, take away our license to force 10.4 million Americans to work extra hours for nothing, and smart capitalists like me would try to limit overtime as much as possible. I mean, time-and-a-half pay sure adds up fast! So many of you would be unlikely to see much of an immediate bump in take-home pay. Instead, we capitalists would be forced to hire millions more people to do the work you currently do for free. That would drive down unemployment. And a tighter labor market would drive up wages for the first time in 40 years.

“And just like raising the minimum wage would nudge up incomes for those workers earning somewhat above it, restoring the overtime threshold would push up incomes for many workers currently earning above $69,000 too.”
So you see, when I say that the overtime threshold is the minimum wage for the middle class, I’m not just playing with words. In the exact same way that the erosion of the federal minimum wage—from an inflation-adjusted peak of about $11 an hour in 1968 to only $7.25 an hour today—has held down wages for low-income Americans, the simultaneous erosion of the overtime threshold has also held down wages for the American middle class. And just like raising the minimum wage would nudge up incomes for those workers earning somewhat above it, restoring the overtime threshold would push up incomes for many workers currently earning above $69,000 too.

What Do Executives Do With All Their Money?

Of course, capitalists like me will tell you that when we cut into profits, the entire economy is damaged. And think of all the investment that corporate profits make possible. What do executives like me do with all that extra money? Why, invest in creating good-paying jobs for middle-class Americans like you, of course.

Unfortunately, that’s not exactly true either. Mostly, we use profits to manipulate our stock price for personal gain.

Here’s a little history that will explain how: Back in the 1970s, when the share of total U.S. income that the top 0.1 percent of households got was at a 100-year low, corporate executives received most of their compensation in the form of a salary, just like you. But since the late 1980s, the largest component of income for the top 0.1 percent has been stock-based pay. This shift toward compensation via stock options and grants means that CEOs are directly incentivized to increase the share price of their company’s stock.

What contemporary capitalism needs to learn from fairy tales
Building better products that lead to higher sales and fatter margins is the traditional way for a CEO to push up the price of his stock. But that’s so old-fashioned. So yesterday. Instead, ever since a former Wall Street CEO in charge of the Securities and Exchange Commission back in 1982 loosened the rules that define stock manipulation (beginning to see a historical pattern here?), U.S. corporations have increasingly resorted to stock buybacks to prop up share prices. According to a report in the Harvard Business Review by professor William Lazonkick—“Profits Without Prosperity”—over the past 10 years, America’s largest companies, those making up the S&P 500, have devoted a staggering 54 percent of their profits to buying back shares, reducing the total number outstanding and thus increasing the value of the remaining shares owned by capitalists like me.

A stock buyback, in case you are wondering, is when a public company buys its own shares. “Why on earth would a company do that?” you ask. To push the stock price higher, of course—which benefits senior managers who are all paid in stock—rather than, say, investing in R&D or in building new factories. Or paying you overtime for all those extra hours you work.

I want to be clear: I’ve done stock buybacks. We all do it. In order to be a public company today, you practically can’t avoid it, despite how obviously corrupt it is. Ever wonder why the stock market is soaring again, while the real economy is just slogging along? Buybacks are a big reason. According to data compiled by Mustafa Erdem Sakinç of The Academic-Industry Research Network, public U.S. corporations of all sizes have spent an astonishing $6.9 trillion on stock buybacks over the past decade alone. $6.9 trillion! That’s about enough to run the entire federal government—for two years! Let me tell you how it works. Your institutional investors will call you, maybe after some bad news that drives your stock down a bit, and they’ll say, “Hey, your stock is undervalued, don’t you think? And if you guys won’t support your own stock, then why should we?” Hint, hint. Nudge, nudge. But you will not be able to grasp the size of this, relative to your situation, without some examples.

Take low-wage king Wal-Mart. Over the past 10 years, according to data compiled from its public filings, Wal-Mart has spent more than $65.4 billion on stock buybacks—about 47 percent of its profits. That’s an average of more than $6.5 billion a year in stock buybacks, enough to give each of its 1.4 million U.S. workers a $4,670-a-year raise. It is also, coincidentally, an amount roughly equivalent to the estimated $6.2 billion Wal-Mart costs U.S. taxpayers every year in food stamps, Medicaid, subsidized housing and other public assistance to its many impoverished employees.

And further up the wage scale there’s IBM. Once an icon of innovation for its proud legacy of investing in basic research, the 21st-century IBM has instead chosen to spend an astounding $117.5 billion on stock buybacks since 2003—a remarkable 89.4 percent of total profits.

What else might we have done with that $6.9 trillion other than manipulate stock prices? Well, we could have forgiven the $1 trillion in student debt currently crippling the purchasing power of young Americans; funded the looming $3.6 trillion maintenance backlog on our roads, bridges, dams, schools and the rest of our nation’s public infrastructure; boosted our nation’s annual R&D expenditures by more than 20 percent a year; and still have enough money leftover to buy every man, woman and child in the U.S. a round of drinks. Every Friday night. For the next 15 years.

Are you paid to look busy?
Or, we could spend the approximately $700 billion in stock buybacks per year putting all 9 million unemployed Americans back to work at more than 2.5 times our nation’s pitiful $28,000 median wage.

If this sounds a little bit like a Ponzi scheme, that’s because it is. I buy my shares back from investors and speculators, who then use that money to buy more shares. We get richer riding this merry-go-round, but the money never touches the real economy. Perhaps you’ve wondered how the stock market hit 17,000 while, at the same time, five years after the end of the Great Recession, the real economy that you live in still kind of sucks? Stock buybacks.

So if you’re still thinking that higher wages or fewer hours of overtime for you and your coworkers might bankrupt the public company you work for, I encourage you to do this: Send an email to your CFO and ask him or her how much your company has spent on stock buybacks over the past 10 years in both dollars and in percent of pretax profits? Seriously. Do it right now. And while you’re waiting for a reply from your CFO, let’s have an honest conversation about the way the economy really works.

But Don’t Rich People Create Jobs?

Forget everything you’ve been told about how the rich are job creators—that the more money we have, the more we invest, the more jobs we create, and the better the economy is for everybody. As our epidemic of stock buybacks clearly illustrates, capitalists like me already have more money than we know what to do with. Indeed, smart investors are struggling to cope with what Bain & Co. has termed “capital superabundance,” marked by a tripling of global capital since 1990 despite the ongoing stagnation of the underlying economy. Meanwhile, even as this glut of financial capital continues to grow, new technologies are dramatically reducing demand for capital.

It once cost billions to finance a new steel mill, the symbol of the old economy. But the new economy just isn’t nearly as capital-intensive—in other words, companies don’t need anything like this huge amount of reinvestment in stocks. For example, take Amazon. I was an early investor—it’s where I made much of my fortune. How much capital did Jeff Bezos initially raise to start up Amazon? One million dollars. Last year, Amazon reported over $74 billion in sales. It is this “investment supply–demand imbalance,” writes Bain, that is decisively shifting power “from owners of capital to owners of good ideas.”

In the information economy of the 21st century, it is not capital accumulation that creates growth and prosperity, but, rather, the virtuous cycle of innovation and demand. The more innovators and entrepreneurs we have converting ideas into products and services, the higher our standard of living, and the more people who can afford to consume these products and services, the greater the incentive to innovate. Thus, the key to growth and prosperity is to fully include as many Americans as possible in our economy, both as innovators and consumers.

In plain English, the real economy is you: Raise wages, and one increases demand. Increase demand and one increases jobs, wages and innovation. The real economy is simply the interplay between consumers and businesses. On the other hand, as we’ve learned from the past 40 years of slow growth and record stock buybacks, not even an infinite supply of capital can persuade a CEO to hire more workers absent demand for the products and services they produce.

The twisted irony is, when you work more hours for less pay, you hurt not only yourself, you hurt the real economy by depressing wages, increasing unemployment and reducing demand and innovation. Ironically, when you earn less, and unemployment is high, it even hurts capitalists like me.

Which brings us back to President Obama. He is hearing daily from corporate executives and lobbyists that raising your wages would be bad. For you. So he won’t, unless he hears from you—all of you—demanding the same fair overtime protections for today’s middle class that were once enjoyed by your parents.

Contact the White House. Do it for yourself. Or, at the very least, have the courtesy to do it for me. Because honestly, I’m beginning to run out of customers. In the meanwhile, I’ve got to go buy back more shares ahead of the next earnings report.
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Kim Dotcom dodges jail (for now) in his latest battle with US authorities | VentureBeat | OffBeat | by Paul Sawers

Kim Dotcom dodges jail (for now) in his latest battle with US authorities | VentureBeat | OffBeat | by Paul Sawers | An Eye on New Media |
New Zealand-based internet entrepreneur Kim Dotcom has managed to dodge jail (for now) in his ongoing feud with US authorities, reports

Dotcom – real name Kim Schmitz – is best known as founder of file-sharing service Megaupload, which was forced offline in 2012 by the US Justice Department and the FBI on claims of criminal copyright infringement. They stated that Dotcom and his co-defendents were responsible for “more than half a billion dollars” in harm to copyright holders.

Though he went on to launch a similar cloud-based service called Mega, as he awaits his extradition hearing next year Dotcom revealed at an event in London last week that he is now officially “broke”. This went some way towards explaining why his crack legal team had jumped ship, at least.

To capitalize on his precarious predicament, American authorities had sought to have Dotcom’s bail revoked ahead of the extradition hearing in June 2015, which could lead to him receiving up to 88 years behind bars.


The core underlying accusations levied against Dotcom is that he wasn’t simply providing a cloud-based file-sharing service à la Dropbox – it’s that he was complicit in actively encouraging users to upload and disseminate copyrighted material.

Steven Fabrizio, the Motion Picture Association of America’s (MPAA) senior executive vice president and global general counsel, has previously said:

“Megaupload wasn’t a cloud storage service at all, it was an unlawful hub for mass distribution. To be clear, if a user uploaded his term paper to store it, he got nothing – and, in fact, unless he was a paying subscriber, Megaupload would delete the paper if it was not downloaded frequently enough. But if that same user uploaded a stolen full-length film that was repeatedly infringed, he was paid for his efforts.

That’s not a storage facility; that’s a business model designed to encourage theft – and make its owners very rich in the process. There’s nothing new or innovative about that. That’s just a profiteer using existing technology to try to get rich off of someone else’s hard work.”
Dotcom says Mega now has 15 million registered users, though his claims of being broke are essentially down to the fact that all his shares and assets have been transferred over to his family. However, he did reveal during the latest bail hearing that he had garnered $40 million since being on bail – as such, the Judge imposed slightly stricter bail conditions. Not only can’t he travel by helicopter or by sea, but he must also report twice a week to a local police station.

Prior to today’s news, Dotcom has notched up some other minor victories after the initial police raid at his home was deemed illegal.
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How Google Grades Employees, And How You Can Use The Same System At Your Company

How Google Grades Employees, And How You Can Use The Same System At Your Company | An Eye on New Media |
From the time Google was a tiny startup, it's been using an internal grading system for employees call Objectives and Key Results, or OKR. 

OKR is a simple system that helps a company organize and execute its goals. It starts at the top, and travels down the chain of command within a company. Google didn't invent the OKR system. It came from Intel. And many other companies use a similar system. 

A few years ago, Google Ventures partner Rick Klau gave a presentation on how OKR works. If you work at a startup and don't use a system like OKR, you should. Or, if you work at a big company, and your company doesn't use OKR, it should. Heck, even if management hates the idea at your company, you should use OKR for yourself!

We watched Klau's presentation, and peeled out the slides to provide a how-to on how OKRs work, and how you can use them for yourself.

Click here to see how you can implement Google's grading system »
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The QR Code Generator

Free Online QR Code Generator to make your own QR Codes.
Supports Dynamic Codes, Tracking, Analytics, Free text, vCards and more.
Ken Morrison's insight:

I like these QR Codes 2.0s

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Updating Our Terms and Policies: Helping You Understand How Facebook Works and How to Control Your Information

Updating Our Terms and Policies: Helping You Understand How Facebook Works and How to Control Your Information | An Eye on New Media |
Over the past year, we’ve introduced new features and controls to help you get more out of Facebook, and listened to people who have asked us to better explain how we get and use information.
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What I Wish I'd Known as a New Teacher

What I Wish I'd Known as a New Teacher | An Eye on New Media |
Now, almost two decades after my first year in the classroom, here's a few things I wish I'd known about myself, about teaching, and about my students.
Ken Morrison's insight:

1. This will get better.

2.Always work from the heart.

3. They will remember this about you.

4. Be open to surprises.
5. Find a coach

6. And if you can't find a coach . . . Move.

Ken Morrison's curator insight, December 28, 10:30 PM

1. This will get better.

2.Always work from the heart.

3. They will remember this about you.

4. Be open to surprises.
5. Find a coach

6. And if you can't find a coach . . . Move.

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Police Cracking Down On Social Media Posts About Police

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Note that this source is by and InfoWars. I do not support either of these organizations. However, this will be an interesting topic to follow.

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Which of these was your favorite?

Which of these was your favorite? | An Eye on New Media |
There are lots of things that make the holidays special, like presents, treats and family togetherness.

But for many older millennials and some Gen-Xers, Christmas when you were a kid meant one thing: the chance to collect more video games.

Children of the '80s and '90s have fond memories of waking up early on Christmas morning and tearing open the wrapping paper on new games like "Ninja Gaiden," "Contra" and "Super Mario Bros. 3."

Hype once built up for these games thanks in part to catalogues from stores such as Sears and JCPenney, and while those kinds of ads may not have the influence they used to, the old ones have plenty of nostalgic value.

U.S. resident Alan Swegan has uploaded decades worth of holiday catalogues to a Flickr account known as Wishbook.

Having grown up in an area outside Las Vegas where there was no Walmart, the only way he could build anticipation for toys on Christmas was by looking at department store catalogues, The Toronto Star reported.

Those books, spanning every decade from the '40s to the '90s, contain pages and pages of toys — and no shortage of video game ads that had us excited when we were younger.

Here are some of the best vintage video game ads we found on Swegan's account. So please, join us in pining for Christmases past!
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Facebook And YouTube Account For Almost 40% Of All Mobile Internet Traffic

Facebook And YouTube Account For Almost 40% Of All Mobile Internet Traffic | An Eye on New Media |
Two of the biggest social networks dominate the mobile scene.
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GPS as We Know It Happened Because of Ronald Reagan

GPS as We Know It Happened Because of Ronald Reagan | An Eye on New Media |
President Reagan allowed civilian use of the Pentagon's Global Positioning System as part of his response to the shoot-down of Korean Air Flight 007
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▶ ACLU Releases "Police Tape" Android App - YouTube

"The New Jersey chapter of the American Civil Liberties Union (ACLU-NJ) has just released "Police Tape," an Android phone app that allows people to securely ...
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Gangnam Style Has Been Viewed So Many Times It Broke YouTube’s Code

YouTube never expected that any one video would be viewed enough times to max out their counter.  It happened today.

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Facebook's Abbreviated Privacy Update, Even More Abbreviated

Facebook's Abbreviated Privacy Update, Even More Abbreviated | An Eye on New Media |
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From Zero to 35,000: How I Built A Big Email List Exclusively About Books I Liked

From Zero to 35,000: How I Built A Big Email List Exclusively About Books I Liked | An Eye on New Media |
After having a great deal of fun writing two big posts for the New York Observer on the ins-and-outs of book marketing, I thought I would do a similar breakdown on how to build an email list.

But first, why build one at all? I love recommending books but deep down I have to admit there was another motivation for creating the list. In 2009, I dreamed of one day writing my own book. How would I tell people about it? I thought if I spend every month for the next several years recommending amazing books to other people, maybe those readers would give me a shot when it was my turn. And they did!

Building an email list is the single best way to communicate with your audience, period. Better than Facebook, better than Twitter, better than ads. Because you own it. Because it is a relationship of mutual trust and opt-ins. That is why you need to build one.

So here’s what I learned building mine:

-When I started, I knew so little about email marketing that I just put up a post on my blog and told people to email me if they wanted to sign up. I figured I could just email them all directly.

-So the first year of the Reading List was me copy and pasting the emails into Gmail. I found out the hard way that Gmail only lets you email 250 people a day (or did at the time). Sometimes I had to batch it over a couple days.

-Eventually, I turned to Mailchimp–that made my life way easier. But more on that later.

-One of the best books I’ve ever read on marketing taught me a lot about emails. Check out Seth Godin’s Permission Marketing. It will change how you approach your customers.

-It’s critical that you pick an angle for your mailing list. I see so many authors and brands just put up a form that says: “Sign up for my newsletter.” What newsletter? Why would I want a random newsletter from a random person? I decided on book recommendations because no one else was doing it and it was something I was good at. What are you good at? What can only you offer via email?

-I decided to go no frills with the reading list email too. No images, no formatting, all text–partly because it’s easier but also because it is better for mobile. Before you waste too much time designing some fancy template realize that there are marketers out there making millions of dollars on great copywriting alone. Maybe you don’t need frills.

-Though I don’t use a template, I do have a very standardized format that I follow, including the same conclusion I paste onto each email. Keep it simple and you’ll find the list less of a burden.

-I also decided that I wanted my email to be a conversation. I “send” all the emails from my personal address and encourage subscribers to reply. Every month I have all sorts of great conversations about books. Sometimes I even get recommendations that I end up reading and using myself later.

-I said I decided to go with Mailchimp for my backend. Why? I only send one email a month and most plans are designed for people who send lots of emails. Using Mailchimp was cheap and easy. Also they allow bulk imports of emails, which was important because my list already existed. If you use this link to sign up, MailChimp will give you like $30 in bonus credits.

-There are a lot of other good programs out there such as SendGrid, AWeber and ConstantContact.

-Mailchimp also allowed me to put a little form on my website for entries.

-But I’ve also always encouraged people to just email me directly with the words “Reading List” in the subject line. It’s a little bit of a pain but over the years I have manually entered hundreds of addresses this way. Would those people have signed up the other way? Maybe, but I didn’t want to take the risk that they wouldn’t.

-The list chugged along by word of mouth for about two years. Every month I did an email and sold a couple books via Amazon’s affiliate program. The first real bump in subscribers came from Tim Ferriss–I wrote a post for his blog in 2011 and asked if I could link to the list at the bottom. Almost 1,000 subscribers came to the list just from that post.

-Speaking of which, you have to give yourself time. I knew that I wouldn’t need to deploy my email list for years so I was able to develop it over time and treat it right. If you have a product you’re releasing next week, that’s just not enough runway to build a proper list.

-Also because I am thinking long term and know that I have no plans to abandon this list, I was able to buy Mailchimp credits in bulk (a few thousand dollars at a time) and save a lot of money on the cost-per-send.

-Charlie Hoehn suggested a couple years ago that I do a yearly round up. His point was that most people follow along but don’t have time to read all the books. Could I recommend 3-5 BEST for the year, as well? So I do that in December or January and I post it online too. It actually drives leads. Here are the ones from 2011, 2012 and 2013.

-I’ve tried multiple different toolbars at the top of my site to drive signups. First I used HelloBar. Then I moved to the ViperBar, which was great because it offered A/B testing. Recently I moved to Noah Kagan’s SmartBar which is absolutely killer.

-Don’t obsess over unsubscribes. You can’t make an omelet without breaking a few eggs–you can’t email lots of people without pissing off a couple. Provided that you’re adding a lot more than you’re losing, you’re good. A couple months ago, some kook got very upset about something I said about Adam Smith–so I unsubscribed him myself. No reason to bother with it.

-I deliberately have zero monetization plans for this list. It has made a decent amount of money from Amazon affiliate links over the years but in all honesty, it probably barely covers my time and definitely doesn’t cover how much I’ve spent on books myself. The benefit of the list is meaningful, direct access to 35,000 avid readers. The value of that is essentially priceless.

-In fact, in seven years I have sent a total of two emails to the list that were not exclusively book recommendations. Even my short book, Growth Hacker Marketing, did not get its own dedicated blast–that’s how protective I am of not abusing the privilege of communicating with these readers. This has paid off. For the announcement of my first book, the email list alone was enough to send it sub 100 on Amazon two months before release…and the list was less than 5,000 people then.

-Be ok mailing to very few people for a long time. I was. I knew that I had a long-term strategy. I also knew that recommending some life-changing books even to a small number of people was a beneficial activity in itself. Look at my chart–the size is basically unchanged for over a year. In reality I was excited each time 2-3 people signed up and I also knew that it takes time for word of mouth to spread.

-Obsess about quality. There are some months when I was so-so on the books I read. I debated whether to include them in the list (because that is lost affiliate revenue). I always decide no. The trust and respect of the readers has to trump all. I would rather recommend nothing than recommend a book that ends up letting people down.

-According to Amazon over 30,000 books/products have been ordered via my affiliate link since creating the list.

-As you can imagine, this was a convincing bit of information to include in my book proposals. I wasn’t just saying that I had some fans who would buy my stuff, I had proof that I had a list of people who bought tons of books on my recommendation (that I didn’t even write!). Having a platform is one of the biggest things that agents and publishers look for.

-Oh yeah, during the launch of Trust Me I’m Lying, I found out that my Brazilian publisher actually found out about my book because they’d been a subscriber for a few years and were willing to take a chance on me.

-One thing I’ve never done well is proofing or editing my emails. I know I should spend more time and I get this criticism a lot. Learn from my bad example here.

-I saw my friend Ben Casnocha speak at UC Riverside a few years ago and was impressed with how he sent around an email signup sheet at the end of the talk. I didn’t want to do that, so I decided I would put a slide in all my presentations that gave away some bonuses if people emailed a certain email address. I’ve probably snagged 1,000 email addresses this way over the last two years.

-The list added 32 people yesterday. I didn’t do anything. Not bad for a day’s work.

-My publisher Portfolio was nice enough to let me put a page in the back of my first book pushing the newsletter under the title “Further Reading.” As you can see from the graph at the top of the post, this correlates nicely with the growth of the list. It also worked out that they’ve continued to publish my other books–and have benefited from its sizeable growth.

-That’s something to remember: Lists help promote launches. But launches, if done right, also help grow lists.

-I use MailChimp’s “Email Beamer” to draft almost all the emails. Basically, I type up the email in Gmail, send it to a special unique address and bam, the campaign is ready to go in my account.

-Another unexpected benefit of the list. Authors and publishers send me free copies of their books all the time. It’s also been a great way to connect with authors I admire. Amazon added me to “Amazon Vine” and other cool stuff like that. When the list was small, nobody cared that I recommended a book to 100 friends. But now when I say, “Hey Joe Author, I loved your book and just told 35,000 people to buy it,” they tend to be pretty friendly.

-For the launch of The Obstacle Is The Way I did a Bittorrent bundle. Their email gate (to get the content you have to provide an email) was responsible for over 5,000 emails I got to add to my list. It was the single largest driver for me to date (other than word of mouth).

-I’ve also been a long-time Slideshare Pro user–a program that they inexplicably discontinued recently. Last year, I paid $200 to have this Slideshare made to promote my list. It has done 152,000 views and driven substantial numbers of new emails to the list. Before that, it was a successful blog post. The point is, create content in multiple mediums to inform people about what you do.

-Another thing about protecting your list? Through MailChimp I use AlterEgo to require double authentication for login. I don’t want to mess around with security or privacy with these emails.

-The best way to drive people to your list is to have a list that people enjoy being on. I put a little line at the bottom that encourages readers to forward the email to friends. A lot of them do so because they genuinely do recommend it. Like all things, word of mouth is the best marketing there is.

-Sometimes friends will ask me to recommend their books to my list. I have to be super choosy–honestly, I won’t even recommend books by clients who pay me to consult on promoting their books unless I love love love the book.

-There are a couple of high-profile subscribers like Mark Frauenfelder at Boing Boing and the author Austin Kleon. Their occasional mentions of the list has been hugely helpful.

-In 2012 I got my act together after talking to my friend Derek Halpern. I redid my sign-up page for the list with a clear explanation of what the list was, why people should sign up and what they’d get out of it. It has done wonders for the number of new subscribers. Who’d have guessed?

-But what really made a difference was the auto-responder I set up. For more than five years, new subscribers were simply added to this list but received nothing from me until the next monthly email went out. That meant that sometimes readers might go 45 days before they heard from me, meaning that some forgot that they’d even signed up (and then promptly unsubscribed). So I added a short, clear email that you now automatically get when you sign up. It hits you with 5 book recommendations to start you off and provides links to some popular articles I have written about reading and writing.

-Of the 20,000-plus people who have gotten this initial note, more than 80% have opened it. It’s sold many, many copies of the books I’ve written, driven great traffic to my articles and of course, made the list more active and engaged. For more on this, I would check out these resources: Start with The Art of the Welcome Email and 13 ‘Welcome’ Email Ideas. You should also look into Really Good Emails, which has a category dedicated to great welcome emails. Tim Ferriss’ introductory email is a great example to follow–it provides exclusive content and highlights some of his best posts.

-In the future I might create a track for users so that there are more automated emails. For instance, a 1-year anniversary email or a bump after three months with some thoughts about reading. Onboarding is incredibly important and I want to get better at it.

-My list doesn’t currently offer sign-up bonuses but I have worked with plenty of clients to develop some. Look at what we set up for Robert Greene. In less than three months he has nearly doubled the size of his email list simply by offering this cool little document we created to anyone who signed up.

-The regularity of the list is important. Some people let their lists lie fallow for a long time. I don’t get that. On the other hand, look at Groupon, which could have been this hotly anticipated, exclusive email once a day but instead became forgettable by oversending. For a list like mine, once a month has been a great middle ground. Enough to keep people active, not too much to lead to burnout.

-The list has an open rate of nearly 50%. That’s crazy for a list of this size. And guess what? I do basically no subject line testing, no clickbait, no trickery. In fact, for like a year I forgot whether I called it the “Reading List Email” or “Reading Recommendation Email. One might be better than the other but what really matters is having a solid email that people actually want to open.

-I’ve never done affiliate mailings to my list, but I have worked on them with clients. Essentially, it’s when someone mails to their list on your behalf for a cut of the revenue. This can be a great way to expand your reach for a product launch or particular push. Here are some resources: Look into this post on Indiemark, MarketingSherpa’s 10 rules of thumb and Mailchimp’s post on the pitfalls of email list rental.

-Oh yeah, when you have a list, people will come to you all the time to ask “if you’ll send to your list for them.” They ask like it is some tiny favor. See the affiliate point above, but also be very cautious about this. Protect your list. Don’t give yours away. The whole value is that the readers believe that you carefully curate this and that its content reflects your actual values and sensibilities. Don’t trade trust today that you might need down the road. (One nice lesson I learned with my list is that by having a very defined and clear format, I can easily say no because their request just doesn’t fit with what I do.)

-I also worked to develop a popup. I generally hate popups and don’t think they are effective–but a clear, non-intrusive call-to-action can really work. I had it coded so the popup came only after your second visit to the site and only after you’d been reading for something like 30 seconds. This did well for me at first. Recently, I switched over to Noah Kagan’s popup, which is more automated and looks better. It shows up after a reader has seen 80% of a given page and can be easily x’d out of.

-One question I’ve gotten a lot over the years was access to the Reading List Email archive. I’ve deliberately declined to make that available to most people because I want the list to be forward focused. I want them to sign up and look out for the email each month, not go back through what I recommended in 2010. But the archive did make for a really good PDF bonus when I did a pre-order campaign for The Obstacle Is The Way.

-Last month I tried out a KingSumo contest that encouraged people to sign up for the list. I offered a free copy of every book in the October list to one winner. But the benefit of a KingSumo contest is that it incentivizes entrants to invite their friends to participate (by offering them a better chance of winning). My contest wasn’t as huge as some people’s but I did snag around 700 new names to the list.

-I also have two other smaller lists. I’ve collected more than 3,000 emails for my launch of Growth Hacker Marketing (detailed here) and it made for a great asset for the launch. I also collected about 500 random emails during the launch of The Obstacle Is The Way (though almost all went directly to the Reading List Email).

-Think about it: Facebook just announced they were going to be deliberately throttling marketing messages (what a scam). Most Twitter messages get lost in the stream. Email is the best way to reach your people because no one can get in the way.

* * *

I hope this case study was helpful and of course, I hope you sign up for the Reading List Email. More than that, I hope you start creating your own list. You’ll thank me later.

I’ve built a lot of different assets in my career, from marketing campaigns to books to businesses. Honestly, building this list ranks among my proudest achievements. It’s something that no one else has replicated and has succeeded with an incredibly discerning audience. I take some extra satisfaction that it succeeded despite some doubters.

Where it will go in the future, I have no idea. I know it will continue trucking along–in fact, I’m typing up this month’s blast right now.

Ryan Holiday is the bestselling author of The Obstacle Is The Way: The Timeless Art of Turning Trials Into Triumphs and two other books. He is editor-at-large at Betabeat and his monthly reading recommendations are found here.
Margaret Driscoll, Learning Organization Librarian's comment, December 2, 2:54 PM
This is way too much content for a! post (IMHO)
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I’m Glad I’m a Boy! I’m Glad I’m a Girl!

I’m Glad I’m a Boy! I’m Glad I’m a Girl! | An Eye on New Media |
Of course, we can never be certain, as there is no record of Darrow himself ever discussing his intentions with the book. All we have is speculation — but let’s at least make it of the contextually intelligent kind. Sure, he was born in the first decade of the twentieth century — a time when those absurd gender norms were very much alive and well, a time not too long after it was perfectly acceptable for a wholly non-sarcastic Map of Woman’s Heart to exist and a list of don’ts for female bicyclists could be published in complete seriousness. And he came of age in a culture where those same norms very much mandated the rules of love and gender relations. But that’s perhaps all the more reason for a man who dedicated his creative career to our era’s smartest institution of cultural commentary to poke fun at society’s ebb and flow of values the best way he knew how — through his satirical cartoons.

Sadly, I’m Glad I’m a Boy!: I’m Glad I’m a Girl! rests in the cemetery of out-of-print gems — but it might well be worth a trip to the local library.

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Here is a look at some not-so-old media from the 1970s shaping children's views of gender roles.

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10 free tools for creating infographics | Infographic | Creative Bloq

10 free tools for creating infographics | Infographic | Creative Bloq | An Eye on New Media |
For all the importance we place on text, it's an indisputable fact that images are processed in the brain faster than words. Hence the rise and rise of the infographic which, at its best, transforms complex information into graphics that are both easy to grasp and visually appealing. No wonder magazine readers and web visitors love them.

Via Paula Barroca
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Why is the average pop song only 3 minutes long?

Why is the average pop song only 3 minutes long? | An Eye on New Media |
There's a famous Billy Joel song called "The Entertainer."

In it, the piano man warbles about the perils of the music industry, and having to limit himself to writing radio-friendly tracks.

"It was a beautiful song/But it ran too long/If you're gonna have a hit/You gotta make it fit/So they cut it down to 3:05."

It's a deft set of lyrics that perfectly sums up the music world's short attention span. In the pop industry, most radio hits typically can't be longer than three to four minutes. Case in point, the top three songs currently on the Billboard Hot 100. For the week of November 22, the reigning trio was Taylor Swift's "Shake It Off" (3:39 minutes), Meghan Trainor's "All About that Bass" (3:08 minutes) and Maroon 5's "Animal" (3:49 minutes).

What makes three the magic number? And will that magic number change with the ever-evolving music business?

As it turns out, average hit song length has more to do with historical limitation than an audience's focus level. Let's take a quick trip back in time, to the beginning of the record.

SEE ALSO: 15 visually stunning album covers of 2014

The origin of the single.

In the early 1900s, the most common way to release music was via a 10-inch record. The 10" usually played at a speed of 78 revolutions per minute (rpm), which measures the frequency of a rotation.

Early 10" records could only hold three to five minutes per side. Twelve-inch records were also used, but they only held about four to five minutes, according to the Yale Music Catalogue.

"If it went longer than that, the grooves became too close together...the sound quality went down," explains Thomas Tierney, director of the Sony Music Archives Library, in an interview with Mashable.

Thus, musicians in the first half of the 20th century were artistically bound by technological constraints. The limitation meant pop artists had to create quick tracks that fit the mold if they wanted a song to be released as a single. A short single could be played on the radio and become a hit song A short single could be played on the radio and become a hit song, wholly unlike the DIY aesthetic that allows modern artists to get famous via social media, blogs or music sites like Bandcamp or Soundcloud.

"In those days, if you recorded a song that was longer than three minutes and 15 seconds, they just wouldn’t play it," Tierney says.

Naturally, there were exceptions, but they were reserved for other genres. Duke Ellington could record longer songs, because jazz had different rules.

In the pop world, exceptions were rare — and relied on deception. One example of a song breaking the 3:15-minute rule was the 1964 smash "You've Lost That Lovin' Feelin'" by The Righteous Brothers.

The Righteous Brothers - You've Lost That Lovin' Feelin' from A on Vimeo.

Produced and co-penned by hitmaker Phil Spector, the song was actually 3:45 minutes, much longer than its contemporaries. Unwilling to cut it down, Spector stamped 3:05 minutes on the single, so DJs would play it without realizing its actual length.

It went on to become the most played song on American radio and television of the 20th century.

A folksy sea change

Bob Dylan on tour in 1966.
Modern pop charts show that artists still stick to the three- to four-minute mold, though radio restrictions are no longer as ironclad. For that, musicians can thank Bob Dylan.

Unlike the pop scene, folk artists of the '60s typically recorded longer songs, Tierney says. They didn't care for singles, which were more for trying to climb the Top 40. Instead, they focused on "selling LPs in college towns," Tierney says.

By 1965, Bob Dylan was already a respected artist. He had released now-classic albums like The Times They Are A-Changin', and "Subterranean Homesick Blues," cracked the top 40 chart at spot 39.

Then he went electric. He released Highway 61 Revisited, which contained the 6:34-minute track "Like A Rolling Stone."

Despite wanting to make it a single, the Columbia Records sales team nixed the absurdly long song — well, except for employee Shaun Considine.

Then the coordinator of new releases, Considine sent the track to a popular Manhattan DJ. According to History, the track spread like wildfire, peaking at No. 2 on the Billboard pop charts. It was an unprecedented success and a "watershed moment in pop history," Tierney says.

Rock changes, pop remains the same.

Robert Plant performs.
Dylan's success didn't completely alter pop's future, but it did shape rock's trajectory, where singles mattered less and less. Bands like Iron Butterfly would record 17-minute songs like "In-A-Gadda-Da-Vida," then cut them down into radio-friendly snippets, though fans preferred the lengthy tracks.

Led Zeppelin never released "Stairway to Heaven," which is 8:02 minutes, as a single, but the track still became the stuff of legend.

"The only way you could hear 'Stairway to Heaven' was by buying the album," Tierney says. "Bands began to have that type of power and say, 'This is our art. You’re not cutting it down.'"

So why haven't songs gotten longer?

Rapper Drake.
If a song can still be successful beyond three or four minutes, why aren't pop artists exploring that option?

Well, with the onslaught of good music comes the erosion of the public's attention span. Unlike the heyday of Zeppelin, fans won't just buy the album — they wait for the single, judge, then move on to the next. Today's top chart is a little more cutthroat, because some music fans won't listen beyond what they hear on the radio.

As far as length, some exceptions remain. Hip hop and EDM, arguable today's most influential genres, get away with longer songs because they're suited to club culture, which is "more dance oriented...and lasts a little longer," Tierney says.

For example, the longest songs in the iTunes Top Songs chart as of this week include "Tuesday" by ILOVEMAKONNEN, featuring Drake (5:21 minutes), "Bed of Lies" by Nicki Minaj, featuring Skylar Gray (4:30 minutes) and "I Don't F**ck Wih You" by Big Sean, featuring E-40 (4:44 minutes).

These are the rarities surrounded by a sea of short tracks. For example, take Taylor Swift. Her first "official" pop album, 1989, is largely dominating the charts — but only two tracks are a little over four minutes. Compare that to her previous three albums, where at least half the tracks were well over four minutes.

"Young people will always be pop music’s biggest consumers," Tierney sums up. "[They] are always going to want their songs to be three minutes, and on to the next one."

Audiences have already been conditioned to desire short radio hits. It's a deeply engrained habit of the music and radio industry, despite anomalies and limitless technology. For Tierney, the foreseeable future won't yield longer radio hits. At this point, it's almost like "it’s embedded in our DNA."

Like a wise singer once said: If you want to make a hit, you've got to make it fit.

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