PRODUCTIVITY vs. PRIVACY ?
OK, this may seem to be a bit off topic. Yet, in the same way that Facebook is aggregating our online social behaviors and making a killing by selling that information to marketers, Other Inbox (OIB) is aggregating our email behaviors and selling that information to marketers.
The Pros = It adds to my productivity by sorting my email for me before I see it. I know that you can do this with well-planned-out filters, but I like how these smart folders learn from my behavior and automize updates
The Trade-off = Yes, they are going through my email and tayloring ads for me. This is on the agregate level and the CEO says in this linked interview that he understands that if there is a security breach, this promising business is finished.
Ken's Key Takeaway:
Big Brother has your email password and monitors your behavior. But Big Brother does a GREAT job of cleaning your inbox 'house' while you are busy being productive at other things. I have used it for about three months and I am very satisfied and not very scared.
This will be an interesting business to watch!