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The Circles Of NonProfit Marketing

The Circles Of NonProfit Marketing | An Eye on New Media | Scoop.it

I am thankful for Ashkanase's framework for this new art/science.  It is a much better than average starting point for this evolving need.

Ken

 

 

In this Post, Debra Ashkanase has also used  Seth Godin's, “The Circles of Marketing,” in which he states that marketing is not buzz or followers, but an entire ecosystem surrounding the product itself.

Intrigued, Debra considered  how The Circles of Marketing could be modified for nonprofit social media marketing. Here  the nonprofit marketer’s iteration, begins with The Cause.

As shown in this Infographic

The outer circle: Most nonprofit marketing consultants and team members are hired to do: create buzz, ads, word of mouth, “virality” using social media, increase the number of social media fans/followers/connections. This is just the tip of the iceberg in marketing. However, most nonprofit marketing professionals are hired to primarily focus on the outer circle and that this is the final circle of work, not the first.

The second circle: The real marketing time should be spent. This circle is focused on creating a community that cares most about your cause, and can help you to promote it. Included in this circle are the elements needed to create an engaged online community around your cause: defining what people really want to talk about;  crafting the 'story of the cause', developing an online community that cares passionately about your cause, and supporting all of this with excellent content (your organization’s content + crowd-contributed content). The next circle just outside of  the center is the basis for its adjacent second circle. These are the factors that surround the cause itself, and affect the perception of interest in the cause. Timeliness of the issue, the need for a solution to the problem, and public interest in the cause all affect how The Cause is perceived. This is the circle that executive directors, program staff, fundraisers, and founders will want to continuously review and consider. If perception of a problem does not exist, then the you will need to revise your story. If the issue is no longer timely, that will affect interest, The Conversation, community involvement, etc.

The innermost circle is "The Cause" note The Organization. description of the innermost “When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game—marketing seems a lot easier.” [Seth Godin]

 

By Debra Askanase.http://bit.ly/N9B5lV

Source. http://bit.ly/MRrSDa


Via maxOz, Torsakul Thira
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maxOz's comment, August 13, 2012 4:05 AM
Alessio You Are Welcome x
maxOz's comment, August 13, 2012 7:35 PM
Debra, My Pleasure, Great Post & Visual, Thank You x
Ken Morrison's comment, August 18, 2012 4:55 AM
Thank you for the rescoop. I really like the idea of developing the 'second circle'.
Ken
An Eye on New Media
New Media in Society, Business & Classrooms
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My Students' Video - Via Our Facebook Page

My Students' Video - Via Our Facebook Page | An Eye on New Media | Scoop.it

But Does this all work?


Here is a video created  by my students who practice what I preach (almost) every day. They created this video and  Facebook page to answer a real-life recruitment & retainment challenge.

My students at Hannam University's Linton Global College use media and video to improve their writing skills, teamwork skills, critical thinking skills, international advertising skills, and project management skills.  They also have fun learning while working hard.

 

Communication is much more than just language skills. It is about designing a message for a target audience and 'call to action' in mind. 

 

Special thanks to Cati, Kyla, Min, & Lelah for their extra work on this project!  Additional (Equal) thanks to the LGC Social Media team of Sang, Jody, Kim, Denis, Kate & Veronica!

 

Our college can be found at:  http://lgc.hnu.kr/

 or:

http://www.facebook.com/pages/Linton-Global-College-httplgchnukr/110077382402218

 

Ken

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17 Illicit Acts Caught on Google Street View

17 moments of illegal activity, caught via Google Street View.

Ken Morrison's insight:

You can imagine most of these. However, if #16 is correct, I have not words....

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How to Delete Your Creeper Facebook Search History

How to Delete Your Creeper Facebook Search History | An Eye on New Media | Scoop.it
Remember that time you had a bit too much wine and did a Facebook search for The One That Got Away? Facebook does. Here's how to clear that search history.
Ken Morrison's insight:

Done. I am curious if this will change my Newsfeed results.

 

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Education for all by 2015? Not happening, says Unesco

Education for all by 2015? Not happening, says Unesco | An Eye on New Media | Scoop.it
According to the UN agency, countries still lagging behind their goals must spend more on education
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Clever Designers Erase the Real World With Photoshop | Raw File | WIRED

Clever Designers Erase the Real World With Photoshop | Raw File | WIRED | An Eye on New Media | Scoop.it
Guus ter Beek and Tayfun Sarier have spent months erasing portions of billboards, street signs and graffiti around London with Photoshop. Or at least that’s what it looks like.
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Facebook cracks down on News Feed spam -- yes, again

Facebook cracks down on News Feed spam -- yes, again | An Eye on New Media | Scoop.it

F

Ken Morrison's insight:

Facebook's new Newsfeed algorithm hopes to detect if someone is begging for likes and comments.  

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The 9 Stages Of Grief You Go Through When Your Computer Crashes

The 9 Stages Of Grief You Go Through When Your Computer Crashes | An Eye on New Media | Scoop.it
Grieving over a crashed computer is like grieving over any other traumatic experience, except worse.
Ken Morrison's insight:

Awesome animated Gifs regarding the emotional roller coaster of losing a hard drive.  This is a good reminder to back up now.

 

Also, Pixable is a much more democratic way of viewing your friends' photos from Facebook, etc.  I have been using it for a few years to bypass the Facebook filter caused by their formula of choosing what will be on your news feed. 

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Amazon Fire TV review

Amazon Fire TV review | An Eye on New Media | Scoop.it
My name is Dan Seifert and I’m addicted to cable TV.

Last fall, I tried to break that addiction. I became one of the growing number of Americans to cancel their cable TV service. I went from a...
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The newsonomics of gamification — and civilization

The newsonomics of gamification — and civilization | An Eye on New Media | Scoop.it
A California daily tries out badges and points as a way to incentivize good commenting behavior — and, eventually, more.
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Gobbledygook generator

This page generates random examples of business jargon.
Ken Morrison's insight:

The solution can only be deconstructed through proactive strategic matrix approaches.

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Sharrock's curator insight, March 31, 10:19 AM

This would be awesome for comedy writing around business.

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Score Rubrics on Your iPad

Score Rubrics on Your iPad | An Eye on New Media | Scoop.it
If you use rubrics to grade student work you have to try ForAllRubrics! Once you set up your class list, this website allows users to import rubrics they've already made, or easily create new ones....

Via Jessica Raeside
Ken Morrison's insight:

This looks like a great interactive way to grade rubrics....with flexibility. I really like that you can add comments.  

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Ken Morrison's comment, March 16, 12:50 AM
Thanks for sharing this. It looks like a great tool. I just signed up!
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Teach with Video.com

Teach with Video.com | An Eye on New Media | Scoop.it
Ken Morrison's insight:

This book by Apple Distinguished Educator Steve Katz is one of my favorite resources for helping teachers integrate video into their classroom instruction. It provides guidance and protects us from possible potholes. The book includes a CD as well.  

 

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If You've Ignored Bitcoin Up Until Now, This One's For You

If You've Ignored Bitcoin Up Until Now, This One's For You | An Eye on New Media | Scoop.it
If the idea of a crypto-currency confuses you to the point of avoiding the topic altogether, you're missing out on some good stuff worthy of a Dan Brown novel.
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Biggest tech IPO filing in history, Alibaba, may happen next week

Biggest tech IPO filing in history, Alibaba, may happen next week | An Eye on New Media | Scoop.it
Chinese e-commerce titan Alibaba is widely expected to set the record for biggest tech IPO -- and it may file next week. The Hangzhou, China-based company is expected to file the prospectus for its...
Ken Morrison's insight:

The "Chinese Amazon" may have an IPO next week.

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Why Kids Need Schools to Change

Why Kids Need Schools to Change | An Eye on New Media | Scoop.it
The current structure of the school day is obsolete, most would agree. Created during the Industrial Age, the assembly line system we have in place now has little relevance to what we know kids actually need to thrive. Most of us know this, and yet making room for the huge shift in the system that's necessary has been difficult, if not impossible because of fear of the unknown.
Ken Morrison's insight:

The author really hopes for change in these five areas:
PROJECT BASED LEARNING.

ALTERNATIVE ASSESSMENT.

SCHEDULING.

CLIMATE OF CARE.

PARENT EDUCATION.

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This Is the End of Facebook as We Know It

This Is the End of Facebook as We Know It | An Eye on New Media | Scoop.it

Facebook is ripping chat out of its flagship mobile app. That's going to be a big pain for users, but it's a signal that Facebook is ready for its app-centric future.


Via Guillaume Decugis
Ken Morrison's insight:

Facebook is currently my biggest non-Apple app.  If they are going to take away a major function, I sure hope that they dramatically decreases the apps file size.

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Guillaume Decugis's curator insight, April 11, 7:20 PM
The App model is reshaping web sites. But how many apps can we have on our phones and tablets?
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Asian Efficiency: Time Management and Productivity

Asian Efficiency: Time Management and Productivity | An Eye on New Media | Scoop.it
Blog post at Asian Efficiency - Time Management and Productivity : Time management, efficiency and productivity are some of those things that aren't taught or really even considered in modern-day business an[..]
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In smartphone-saturated Korea, carriers face rampant gov't suppression

In smartphone-saturated Korea, carriers face rampant gov't suppression | An Eye on New Media | Scoop.it
With fines in the millions and business suspensions lasting up to 45 days, Korean carriers are facing stiff regulation in a tricky, tense marketplace.
Ken Morrison's insight:
Big news in Korea this week. What happens when almost every citizen owns at least one cell phone with high speed connection? Government intervention to preserve market share
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65 Tips To Boost Your Website Traffic, Engagement And Brand Image

65 Tips To Boost Your Website Traffic, Engagement And Brand Image | An Eye on New Media | Scoop.it
Who doesn't want increased website traffic and engagement and then boost in their brand image? Here are 65 simple things you can do to achieve your online goal.
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Linda Buckmaster's curator insight, April 8, 5:06 PM

Lots of information here ... simple jargon for everybody to understand especially me!

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Why do deceased friends move up on our 'Top 9' friends list? This writer has a theory.

Why do deceased friends move up on our 'Top 9' friends list?  This writer has a theory. | An Eye on New Media | Scoop.it
Ken Morrison's insight:

This amateur writer has put together a pretty good framework for trying to understand Facebook's secret algorithm for choosing the nine friends that it advertises as our top friends.  FYI:  all visitors see a different list of nine.  If you and I have a mutual friend, we will each see a different list of nine 'top friends' when we visit his wall.  Here is the list: 

1.  A increased importance placed on photos and tags.

2.  A gentle nudging on Facebook's behalf to remind me of people whom I interact withsporadically but not regularly.

3.  People I have had relatively recent interactions with now being given priority over family members (I don't have anyone listed as a "close friend," so I'm not sure if that has been affected or not).

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Hands On With Cortana, Windows Phone's New Digital Assistant

Hands On With Cortana, Windows Phone's New Digital Assistant | An Eye on New Media | Scoop.it
Mashable's hands on with Microsoft's new personal digital assistant Cortana.
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Lists :: Critical-Theory.com

Lists :: Critical-Theory.com | An Eye on New Media | Scoop.it
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Is Facebook making us forget? Study shows that taking pictures ruin memories

Is Facebook making us forget? Study shows that taking pictures ruin memories | An Eye on New Media | Scoop.it
Cultural commentators and itinerant moaners have often complained that our obsession with taking pictures stops us from experiencing the moment, and now scientists are saying that our snap-happy habits may also be ruining our memory.
Ken Morrison's insight:

This study says that in general, taking photos decreases our memory of events.  It also finds that zooming in on objects seems to decrease this effect.  Some variables that need to be examined further include the frequency of viewing our photos after the event, as well as how many times your social network comments/likes a photo if posted online. Note: I added the last suggested research variable

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Ellen's preplanned Oscar selfie: a Samsung product placement

Ellen's preplanned Oscar selfie: a Samsung product placement | An Eye on New Media | Scoop.it
Samsung spent nearly $20 million on Oscar TV ads and part of its sponsorship included getting its Galaxy smartphone integrated into the show. The bet paid off when host Ellen DeGeneres used the phone to take a selfie that was retweeted nearly 3 million times.
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The Inside Story of Richard Nixon's 1972 Journey to China - YouTube

The first panel features eye-witness panelists discussing how that historic trip was planned and executed. It features three members of President Nixon's imm...
Ken Morrison's insight:

This video gets very interesting at about 21 minutes into the story as they talk about how precise their planning was to ensure desired exposure and messages via the media both in the USA and abroad.

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Very creative street art

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