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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Newsjacking: The New Way to Get Media Attention

Newsjacking: The New Way to Get Media Attention | An Eye on New Media | Scoop.it

Newsjacking is back on my radar.  I really like many of David Meerman Scott's thoughts on many media topics.

Ken

 

Sometimes the work you do is newsworthy on its own and it’s worth the time to pitch your story to reporters. But there’s also another way to get your name in the news: Newsjacking.

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Ken Morrison's comment, June 14, 2012 2:48 AM
Thank You for the Rescooping.
Ken
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Newsjacking at it's best

Newsjacking at it's best | An Eye on New Media | Scoop.it

David Meerman Scott wrote a book called newsjacking.  He talks about spotting late breaking news and associating your brand with insight, a solution, a positive message, etc.  

 

Although this is not corporate newsjacking, I think this is a good example of the power of newsjacking:

I love the fake twitter account

KM

The Rise Of "Good Job, Good Effort" Kid

 

Last night, the Miami Heat lost to the Boston Celtics, but let's not let that overshadow the instant fame of the world's most positive Miami Heat fan.

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