An Eye on New Media
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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Why Facebook May Not 'Like' the Future. Forrester says that Google will win the true war for likes.

Why Facebook May Not 'Like' the Future. Forrester says that Google will win the true war for likes. | An Eye on New Media | Scoop.it
"The database of affinity is Facebook's birthright," Forrester Analyst Nate Elliott says. "And it's going to blow it.
Ken Morrison's insight:

Ken's Key Takeaway
Many Facebook users Like then Leave a brand. This skews advertising to people who already like the product. That may be helpful in some ways.  But because Google +1 system is built around current and future search needs and desires, Forrester feels that Facebook will lose the war for 'likes'.

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Ken Morrison's comment, April 16, 2013 2:29 PM
Thank you for the rescoop. Good luck with your new site!