An Eye on New Media
Follow
Find tag "Hubspot"
25.5K views | +2 today
An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
Your new post is loading...
Your new post is loading...
Scooped by Ken Morrison
Scoop.it!

[New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted | Dan Zarrella

[New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted | Dan Zarrella | An Eye on New Media | Scoop.it
More new ReTweet data! In the past few weeks, I've looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and
Ken Morrison's insight:

Today, I remembered, that this amazing person exists!  I love HubSpot resources. It has been several weeks since I made time to read their research. The have quality insight every time.

more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

Infographic on improving your Tumblr engagement | Dan Zarrella

Infographic on improving your Tumblr engagement | Dan Zarrella | An Eye on New Media | Scoop.it

Informative infographic by Dan Zarrella on how to use Tumblr Effectively.

Ken Morrison's insight:

I will be honest, I held a silly grudge against Tumblr because they kicked me out about once every three months due to a password conflict.  I used it enough to see the value, but I never dove in very deeply.  I wasn't impressed with their customer service.  I watched others create intriguing sites.

more...
wanderingsalsero's curator insight, May 21, 2013 1:20 AM

I'm finally realizing that Tumblr is going to have to be my alternative to Posterous.  I can only hope that Tumblr's recent acquisition by Yahoo will be a positive.  Hopefully Yahoo is tired of being a distant #2 and won't mess Tumblr up like Twitter did Posterous.

 

What I do wonder is why there doesn't seem to be much clear information out there about Tumblr.  Myself....I always found it kinda confusing.  I never had confidence in navigating around it and I got tired of see weird shit on what I thought was MY blog every time I logged in.

Rescooped by Ken Morrison from Social Marketing and SEO
Scoop.it!

HubSpot creates the best unsubscribe message ever

HubSpot creates the best unsubscribe message ever | An Eye on New Media | Scoop.it
The inbound marketing firm lets people who opt out of its email newsletters go with some humor, in the form of a break-up video.

Via Ally Greer
Ken Morrison's insight:

Breaking up is hard to do  HubSpot knows marketing and psychology and humor and the power of video.  They mix it all together in this wonderful unsubscribe message.

more...
Ally Greer's curator insight, May 28, 2013 1:13 PM

As many times as you might hear the phrase "email marketing is dead," if you ask anyone who actually uses it, they will tell you that it most certainly isn't. Email marketing is one of the best ways to spread content and reach your customers directly.


That said, there is one downside - some people just don't like the sight of that cluttered inbox. When their frustration reaches a tipping point, they're likely to unsubscribe to your emails, and you'll never be able to reach them directly again.


Some companies, though, take this as an opportunity to show some empathy, and maybe even a little humor, in an effort to reconnect with their valued customers. Hubspot's newest email unsubscribe message is simply awesome. Check it out.

Scooped by Ken Morrison
Scoop.it!

The Science of Email Marketing

The Science of Email Marketing | An Eye on New Media | Scoop.it

I'm a big fan of the "Science of ..." series by Hubspot's Dan Zarella.

KM

Email marketing plays a critical tool in your lead generation efforts. View this webinar to learn the nuances of email marketing from Dan Zarrella, HubSpot's Social Media Scientist.

more...
No comment yet.