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An Eye on New Media
New Media in Society, Business & Classrooms
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Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated

Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated | An Eye on New Media | Scoop.it
Image via CrunchBase Facebook’s proprietary algorithm, known as EdgeRank, determines how or if a post on your business page appears in your fans’ timelines.
Ken Morrison's insight:

Ken's Key Takeaway:

EdgeRank is getting more and more frustrating.  It seems like we are throwing more and more time and energy at a bullseye that keeps moving. I feel that Google's updates are reasonable and usually improve the user experience for searchers.  I don't like how Facebook is systematically making it more difficult for page managers to reach the people who have clearly shown that they want to interact with our content.  The new advertisements for paid promotions right next to the increasingly foggy Insights window is like sandpaper on an open wound.


How do you feel?

 

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Facebook EdgeRank Tell-All

Facebook EdgeRank Tell-All | An Eye on New Media | Scoop.it
Chad Wittman of EdgeRank Checker stops by to explain everything you need to know about the inner workings of Facebook EdgeRank.
Ken Morrison's insight:

EdgeRank is everything.  Yet, it isn't public nor stagnant.  Learn the elements of the equasion and what you can do to keep your Edgerank high.

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10 Ways to Master Facebook's EdgeRank Algorithm to Reach More Fans

10 Ways to Master Facebook's EdgeRank Algorithm to Reach More Fans | An Eye on New Media | Scoop.it
Hmmm...that title sounds like it was written by an engineer. Perhaps a better title would be: Phooey on You EdgeRank. I Know How to Reach My Fans Desp
Ken Morrison's insight:

EdgeRank = Everything.  If you are spending the time to create content, you should take the time to help it get seen. You can only do that by learning the EdgeRank Algorithm.

 

Thank you to the Bizzuka Blog for creating this list:

10 WAYS TO MASTER FACEBOOK EDGERANK

1. Ask fans to change their newsfeed preferences

2. Post using video and images

3. Write shorter posts

4. Use emoticons

5. Post at the best times
6. Run photo contests

7. Get fans involved

8. Collect fan quotes

9. Use Facebook advertising

10. Write better content

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17 Ways to Resuscitate a Fading Facebook Page

17 Ways to Resuscitate a Fading Facebook Page | An Eye on New Media | Scoop.it

Your Facebook Page no longer has the growth and activity it did when you first launched the Page, you’re not alone.


Via Genevieve Lachance
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