An Eye on New Media
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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Lessons from Van Gogh: Why You Should Keep Making Films That Nobody's Going to See

Lessons from Van Gogh: Why You Should Keep Making Films That Nobody's Going to See | An Eye on New Media | Scoop.it
Creatives define success in many different ways, but I doubt very many would say that it's making art that nobody ever sees.
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Stop Thinking Content, Start Thinking Resources

Stop Thinking Content, Start Thinking Resources | An Eye on New Media | Scoop.it
Adopting a resource paradigm is core to fulfilling content marketing objectives. Here’s how to switch your thinking – Content Marketing Institute.
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20 Social Media Engagement Ideas

20 Social Media Engagement Ideas | An Eye on New Media | Scoop.it
Need social media engagement ideas? We have..Having a consistent treasure trove of content ideas would be ideal but let's be honest with each other here...
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How to Build an Online Audience for Your Off-Line Business When Time & Money Are Limited

How to Build an Online Audience for Your Off-Line Business When Time & Money Are Limited | An Eye on New Media | Scoop.it
Successfully marketing your business online is inherently challenging.

Building up an audience of dedicated followers, increasing your online visibility and even finding your "voice" can take up...
Ken Morrison's insight:

This is a nice checklist and description of the many hats that you must wear if you plan on being serious about building an online audience.

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How to Create a Total Content System

How to Create a Total Content System | An Eye on New Media | Scoop.it
Podcast: Play in new window | Download Marketing podcast with John Jantsch As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and pla...
Ken Morrison's insight:

One of my favorite podcasters, John Jantch discusses how he uses his content schedule

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29 Content Marketing Secrets from #cmworld Speakers [Free eBook] | Content Marketing Institute

29 Content Marketing Secrets from #cmworld Speakers [Free eBook] | Content Marketing Institute | An Eye on New Media | Scoop.it

Top Rank Online Marketing and Content Marketing World share their content marketing secrets with the masses.

You’ll be tempted to destroy this dossier of highly valued intelligence before your competitors get to it, but resist you must.

You’ll hear from:

- Lee Odden: TopRank Online Marketing;
- Joe Pulizzi: Content Marketing Institute;

- Ann Handley: MarketingProfs;

- Michael Stelzner: Social Media Examiner;

- Jason Falls: Social Media Explorer;

....and many others!

 

Read original article and download free eBook here:

http://www.contentmarketinginstitute.com/2012/08/content-marketing-secrets/


Via Giuseppe Mauriello, Julien CARLIER
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Ken Morrison's comment, September 15, 2012 6:58 AM
Hello.
Thank you for the rescoop. Good luck on your new scoop.it site. My absolute top advice is to create a strategic tagging system at the beginning and tag everything. It will help you and your followers find your old posts quickly. Scoop.it will also reward you with a high score...this will help others find you based on your score. Good luck!
Ken
Ken Morrison's comment, September 15, 2012 9:10 PM
Hello Olsen Jay,
I appreciate the rescoop.
Ken
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With Online Video, You Have 20 Seconds To Capture Your Viewer. Go.

With Online Video, You Have 20 Seconds To Capture Your Viewer. Go. | An Eye on New Media | Scoop.it

1. It Follows The Same Format As Television

2. It Relies On User-Generated Content

3. It Doesn't Engage The Viewer

4. It is too heavy handed with marketing.

5. It's Difficult To Find

 

Ken's Key takeawy.  Until someone gets content curation right, people will keep the current habbit of simply checing facebook friends videos 

 

Kerrin Sheldon: "With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion--one that every brand is rushing to take advantage of. Follow these five tips so you don't turn off would-be viewers."


Via The Digital Rocking Chair
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The 25 Basic Styles of Blogging ... And When To Use Each One

This is both a great primer and a great reminder for bloggers

 

A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava.

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2011 Search Engine Ranking Factors | SEOmoz

2011 Search Engine Ranking Factors | SEOmoz | An Eye on New Media | Scoop.it

I've heard many experts reference this report, so I figured that I better jump in and check it out.  I'm glad that I did.

 

Key take-away:

Perceived value to visitors of a social media's site will become more important to search resluts.

 

 

SEOmoz's investigation into the search engine ranking factors using 132 industry experts and large scale data analysis.  

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Free Ebook: A Practical Guide to Killer Marketing Content

Free Ebook: A Practical Guide to Killer Marketing Content | An Eye on New Media | Scoop.it

When inspiration dries up, you risk falling into two equally dangerous traps. if you stop creating new blog posts, videos, ebooks or other content pieces, you turn off a major source of new traffic and leads. Or, if you panic and start pushing out content that’s a bad fit for your audience, you risk attracting the wrong kind of visitor while driving away good prospects. so how do you keep up?

---

Key Takeaway:

"Think like a publisher"

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Content Marketing Boot Camp: Everything You Wanted To Know In One Post

Content Marketing Boot Camp: Everything You Wanted To Know In One Post | An Eye on New Media | Scoop.it

Wow, an amazing post about Content Marketing. From; "What Is Content Marketing" to "Content Strategy Best Practices By Successful Brands". All what you need to know to start or improve your know-how in this area. A must read post, of sure! [notre Martin Gysler]

 

An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online.

 

The answers to her question, “What is this content marketing business, and how do I get started?” are smattered across the web. So, I compiled a “boot camp” style reading list for her, things we’d written, curated, or analyzed, drawing from work by experts like Brian Clark and Dan Zarrella. And, in true content marketing fashion, I figured why not publish that list?

 

Even if you’re a seasoned veteran, sometimes it’s nice to review the basics. Revisiting content marketing boot camp was a great exercise for me; I hope it is for you, too.

 

Ten hut!

 

Read more: http://contently.com/blog/content-marketing-boot-camp-everything-you-wanted-to-know-in-one-post/


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Parse.ly | Insights for the web's best publishers.

Parse.ly | Insights for the web's best publishers. | An Eye on New Media | Scoop.it

Parse.ly is going to help publishers and content creators know in advance what they should be writing about tomorrow.

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The Sales Lion by Marcus Sheridan

The Sales Lion by Marcus Sheridan | An Eye on New Media | Scoop.it
Awesome Inbound Marketing, Blogging, Small Business, and Life Success Tips...
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How To Develop Your Content Curation Editorial Calendar - Heidi Cohen

How To Develop Your Content Curation Editorial Calendar - Heidi Cohen | An Eye on New Media | Scoop.it
Don't miss content curation opportunities! Create your content curation editorial calendar with these 5 steps. Contains easy-to-use worksheets and tips.

Via Neil Ferree
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Neil Ferree's curator insight, July 15, 2015 5:26 PM

One of the first things you will want to get a handle on before you execute your content marketing strategy is to document your content curation editorial calendar.

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Content Marketing is Hard – 7 Lessons Learned

Content Marketing is Hard – 7 Lessons Learned | An Eye on New Media | Scoop.it
Content marketing is hard unless you have a documented content strategy. Here are 6 more lessons on why it's harder than you think.
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There is a new King. It is King Trust. Not King Content!

There is a new King. It is King Trust. Not King Content! | An Eye on New Media | Scoop.it

We have been following the mantra of "Content Is King".  With the overflow of people following this great advice, we now must focus on building trust through great content.

Ken Morrison's insight:

I really like this article about the "why" and the "how-to" think differently about content creation.  I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer

Don't be yelling '"Buy this! Buy this!"  Be truly helpful

 

3. Write what people want to read, not what you want to write

Take the focus off of yourself if you want to win their trust!
4. Reference industry influencers
Help people know that you are always learning from the top minds in your industry.  Also, it will help your search engine juice!

 

5. Create content for all types of readers

 Help your customers feel at home in their community.  Think of ways to add value to their lives outside of your store.  The author gives an example of a real estate broker who made a blog about great pizza places.

 

6. There is more to content than links

Links are very important.  But don't let it blind you!  

 

7. Don't forget the "marketing" in content marketing

Don't be afraid to promote your content!  If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!" 

 

If you are shy, the author suggests writing something like this:

"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"

 

 

8. It's all about relationships

Be an active team player.  Promote other writers' content.  This is important.  Engage!

 

9. Think like a publisher
Go to a book store and look at books and magazines.  Make your content look and feel like great traditional publishing.

 

Your job is to engage, entertain and inform!  Don't forget that

 

10. Use other sites to find out what kind of content people want

Stop thinking that you have nothing to say and nothing to add. It is not true and you know that.  "Inspiration comes from adding upon what someone has done before."
----Always be aware of what is popular in your industry and write about those things.
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Ivon Prefontaine's curator insight, May 13, 2013 6:26 PM

This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses.

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Media Creation; Unchained Upcoming changes | Visual.ly

Media Creation; Unchained Upcoming changes | Visual.ly | An Eye on New Media | Scoop.it
Mobile devices, with the help of social media, are taking over media creation.
Ken Morrison's insight:

A nice infographic that shows how and why mobile may soon be a media creation device.  Thanks to Claire at Scoop.it headquarters for sharing this

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Five Good Guidelines for Content Curators from Joshua Merritt

Five Good Guidelines for Content Curators from Joshua Merritt | An Eye on New Media | Scoop.it

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.

 

These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.

 

Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?

 

The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."

 

 

Rightful. 7/10

 

Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/

 

 


Via Robin Good, Kim Flintoff
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Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken
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Is This the Future of Content Marketing? Transmedia Storytelling Emerges

Is This the Future of Content Marketing? Transmedia Storytelling Emerges | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

transmedia narratives are going to continue to grow as a tool for engaging users for brand marketing.

 

From the article:

 

93%

would be willing to submit possible story ideas to content producers.

 

67%

would help fund stories they're interested in (e.g., via a platform such as Kickstarter).

 

79%

would use their social networks or create promotional materials to help get the word out.

 

 

Note:  You may need to create a free account with MarketingProfs to view this article. 

 

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Is all link bait unlikable? The Marketer's Ultimate Guide to Link Bait

Is all link bait unlikable? The Marketer's Ultimate Guide to Link Bait | An Eye on New Media | Scoop.it

An interesting look at link bait, including some advantages

 

Learn why you should incorporate link bait content into your inbound marketing strategy.

 

 

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4 Ways to Discover More About Your Audience With Social Media | Social Media Examiner

4 Ways to Discover More About Your Audience With Social Media | Social Media Examiner | An Eye on New Media | Scoop.it

Below is four practical and measurable ways to learn more about your audience along with tips of how build content that will keep them engaged and loyal.

#1: How Do They Describe Themselves?

#2: When Are They Most Socially Active?

#3: Whom Do They Listen To?

#4: What Content Do They Want?

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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger | An Eye on New Media | Scoop.it

Don't be put off by the title.  This is a sincere post about how to rethink how you create content.  This is a great infographic by a respected source (CopyBlogger)

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How to Make a YouTube Channel Searchable

How to Make a YouTube Channel Searchable | An Eye on New Media | Scoop.it
Someone who wants to find your YouTube channel can try navigating to youtube.com/user/channelname in a Web browser, or he can type your YouTube username into the "Search" field at the top of the YouTube homepage.
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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | An Eye on New Media | Scoop.it

A great use of Twitter's new embed feature to engage in a great discussion via blogs.

 

Thanks to Martin Gysler for sharing this.

Read more: http://mz.cm/xHy0p6


Via Martin Gysler
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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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Content Marketing Trends for 2012:

Content Marketing Trends for 2012: | An Eye on New Media | Scoop.it

A quick overview of content marketing.  It also includes trends that are growing and trends that will die in 2012.

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