An Eye on New Media
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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Google Pays Homage to Old School Advertising By Giving it a Modern Twist

Google Pays Homage to Old School Advertising By Giving it a Modern Twist | An Eye on New Media | Scoop.it

Don't forget your roots.  Google sees the value in learning from some of the retired giants of the advertising world.  They invited some of these great minds to NYC and talked to them about how to combine the best of traditional advertising with the possibilities of new meda.

 

In this one-hour documentary you will learn from some of the minds that created advertising that we could not get out of our mind no matter how hard we tried!

 

Ken's Key Takeaway:

4 "i"s of Advertising:

Intuition
Information

Incubation

Information

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Rescooped by Ken Morrison from Transmedia: Storytelling for the Digital Age
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Coke - Transmedia Case Study

Coke - Transmedia Case Study | An Eye on New Media | Scoop.it

This is a great reminder about how far Coke has come in three years.  Three years ago,  I used Coke as a case study as a company who was just being lazy.  That feels like 10 years ago.

Ken

 

A Case Study highlighting the successful brand of The Coca Cola Company, its registered trademark Coke, and how this brand tells it's story interactively by engaging the consumer through emotional connections to the brand.


Via The Digital Rocking Chair
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