Don't forget your roots. Google sees the value in learning from some of the retired giants of the advertising world. They invited some of these great minds to NYC and talked to them about how to combine the best of traditional advertising with the possibilities of new meda.
In this one-hour documentary you will learn from some of the minds that created advertising that we could not get out of our mind no matter how hard we tried!
Ken's Key Takeaway:
4 "i"s of Advertising: