An Eye on New Media
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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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When is a company's Facebook post not an ad? - CNET

When is a company's Facebook post not an ad? - CNET | An Eye on New Media | Scoop.it
Facebook has decided to exert more control over posts that it deems "overly promotional." Ultimately, though, isn't every Facebook post by a company promotional?
Ken Morrison's insight:

It is important for brand page managers to understand that Facebook is looking closely to determine if your brand posts are 'too" promotional.

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British Airways Billboard Tracks Airplanes as They Fly Overhead

British Airways Billboard Tracks Airplanes as They Fly Overhead | An Eye on New Media | Scoop.it
A British Airways billboard features video of a kid pointing to an actual plane in the sky and gives its flight info.
Ken Morrison's insight:

Pretty cool interactive billboard. The finger of the boy actually tracks a real jet in flight.  

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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | An Eye on New Media | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
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Linda Alexander's curator insight, October 21, 2013 8:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

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The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning

The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning | An Eye on New Media | Scoop.it
Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google...
Ken Morrison's insight:

I am sure that many of you have seen this on Mashable yesterday.  For me, the key takeaway is that the technology can measure your pupil to determine if you are interested in the advertising.  The is is such a huge advancement.  In theory, there probably isn't a reason why they couldn't measure body temperature as well to give other types of feedback to Google.  It is a whole new world.
Ken 

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Are We Better Off Without the Fairness Doctrine? | Blog | Tavis Smiley | PBS

Are We Better Off Without the Fairness Doctrine? | Blog | Tavis Smiley | PBS | An Eye on New Media | Scoop.it
Ken Morrison's insight:

You can't understand new media without understanding 'somewhat old media'.  If you do not like television news today, it probably has a lot to do with the elimination of the Fairness Doctrine in the 1908's.  During that period, TV stations stopped thinking of news as a service and began moving the news department under the entertainment departments. The news was no longer a prerequisite for renewal of broadcast liscenses.  It became a tool to increase profits.  Thirty years later, we live with the results.

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Samsung outspent Apple by $68M on advertising (which both companies can be pretty bad at)

Samsung outspent Apple by $68M on advertising (which both companies can be pretty bad at) | An Eye on New Media | Scoop.it
Samsung and Apple not only rival each other in smartphones, but they share similar mixed records in advertising those smartphones as well.
Ken Morrison's insight:

Ken's Key Takeaway:

Samsung makes good phones. Their advertisements are not really that great. But they spend LOTS of money on marketing.  This will eventually hurt them in the great tech war.  They will need to find a way to A) have equal success without spending so much on marketing, 2) have more effective advertisements, or C) Both of the above.

 

I was in the USA for the Super Bowl this year.  I wanted to support Samsung. I was not impressed.  They spent a lot of money on celebrities, but not enough on a core message or call to action or entertainment.

 

With that said,  I think one of the most effective tech ads I have seen was the Samsung one in movie theatres a few years ago.  While we were all busy feeding our faces with sticky popcorn, Samsung had an ad of a busy house wife who wanted to take a phone call, but couldn't because her hands were sticky from cooking.  By simply gesturing with her hand, she could take the call.  THAT was a good ad.  Right message (cool new feature) to the right people (people who can afford it or ask their parents for one) at a time when they could appreciate it (sticky fingers in a place where we should be shutting off our phones).

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Psywar - Full Documentary

This film explores the evolution of propaganda and public relations in the United States, with an emphasis on the elitist theory of democracy and the relatio...
Ken Morrison's insight:

The reason that I am sharing this link is because it does a great job of talking about the history of Public Relations.  There is no escaping that public relations has ugly roots.

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Veenome Makes Products in Videos Clickable | MyBeak Social Media

Veenome Makes Products in Videos Clickable | MyBeak Social Media | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

Veenome wants to make clickable videos where a viewer can click on a dress or pair of sunglasses and find out who the designer is (and of course purchase it).  This technology may have a very promising future.  It will be interesting to watch.

Ken

 

 

Veenome makes objects in videos clickable to create a new source of revenue that is user driven.

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Ken Morrison's comment, September 6, 2012 3:55 AM
Thank you for the rescoop. It is good to see a new broadcasting and media site on scoop.it. I feel that this is a good topic to pursue and I haven't found too many quality Scoop.it sites on the topic. So you have a great opportunity. My top top advice for new people on Scoop.it is to create a strategic tagging system and tag every single post. It helps you and your followers find old resources quickly. And scoop.it will reward you with a high score.
Best of luck!
Ken
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this WEEK in TECH 364

this WEEK in TECH 364 | An Eye on New Media | Scoop.it

This was one of my favorite TWIT podcasts yet.

 

Hacking for good, Olympic ignorance, Apple/Twitter speculation, Google's gigabits, dark fiber rises, and more.

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Top Tech Trends & People of 2012 (Focus on New Media Communications)

Here is the textbook that I created/curated for teaching my New Media Technology class during the Spring semester of 2012 at Hannam University's Linton Global College. I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content.

If you would like a free tablet-friendly PDF file, just email me at kenmorrison30 @ yahoo.com (no spaces)

 

P.S. There are some typos and honest mistakes in this textbook, but I am comfortable sharing it as is. I am excited to redesign it for next semester.

Ken

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ben bernard's comment, January 9, 2013 11:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Linda Alexander's curator insight, January 17, 2013 11:23 PM

This is a course created by fellow curator Ken Morrison.  It contains enough information on social media that everyone will find something of interest.  Thanks for sharing, Ken!

Toni Plourde's comment, February 1, 2013 2:47 PM
Thanks for the PDF ! It's great!
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THE GOVERNMENT WANTS YOUR TWITTER INFORMATION

THE GOVERNMENT WANTS YOUR TWITTER INFORMATION | An Eye on New Media | Scoop.it

On The Media is my favorite new podcast of 2012.  This episode is full of interesting news, but I think the most important is the segment about a New York Judge who is not letting a NYC man defend himself in court for a comment he posted on Twitter.  The judge says that once it is 'said' in public, it is property of Twitter and the man is not guaranteed a right to appear in court to defend it.  

 

Also, the 'pitch perfect' segment is a nice salute to the death of Barry Becher.  And wait, there's more....

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Useful Social Media Tips

Useful Social Media Tips | An Eye on New Media | Scoop.it

Some key take-aways;

-The difference between a users view of a Facebook like and a brand's view of a Facebook Like

=When to tweet, what to tweet, how often to tweet

-How an integrated online marketing approach helped to sell more cars.

 

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How Facebook Says Its New Ad Exchange Will Work

How Facebook Says Its New Ad Exchange Will Work | An Eye on New Media | Scoop.it

How Facebook Says Its New Ad Exchange Will Work.

 


Via Genevieve Lachance
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7 fascinating tips you can learn from Super Bowl commercials

7 fascinating tips you can learn from Super Bowl commercials | An Eye on New Media | Scoop.it
Right now I’m prepping for a segment on ABC’s “LIVE with Kelly and Michael” show tomorrow morning. I’ll be giving insider scoop on fascinating Super
Ken Morrison's insight:

I have benn following Sally Hogshead for about three years. She has great insight on what fascinates people and keeps their attention.

 

1. Simple storytelling:

2. Surprise your audience:

3. Tell a story

4. Make it relatable:

5. Familiar icons:

6. Controversy

 

Favorite quote of this blog:  This years commercials will have more animals than Noah's Arc.

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Social Media News Ticker: Instagram Ads Are Here, Twitter Partners With BBC

Social Media News Ticker: Instagram Ads Are Here, Twitter Partners With BBC | An Eye on New Media | Scoop.it

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, LinkedIn, Foursquare and Instagram: Ads on Instagram are labeled as ‘Sponsored’ Facebook Video ads coming to a...


Via Thomas Faltin, GABI abf
Ken Morrison's insight:

I saw the Instragram ads comming.  The BBC/Twitter partnership is a big one.

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Every bad Apple, Microsoft, and Google ad is skewered in this perfect parody video

Every bad Apple, Microsoft, and Google ad is skewered in this perfect parody video | An Eye on New Media | Scoop.it
We've all seen commercials from big tech players that feature a diverse cast using smartphones, PCs, or other new gadgets. This new video cleverly parodies all of these ads for using the same techn...
Ken Morrison's insight:

You will watch this a few times.  A few times. Well done! Well Done!

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Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads | An Eye on New Media | Scoop.it

In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.

 

Facebook is set to launch video advertising in its newsfeed in July...


Via Martin Gysler
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Sage Osterfeld's curator insight, May 8, 2013 11:45 AM

Facebook taking a queue from porn sites. Great.

 

Is there anything more annoying that an autoplaying ad that you don't care about ruining whatever it is you're doing? Every time I run across one, it's usually below the scroll where I can see it so I'm like, "where the hell is that noise coming from?" (Then I scroll down and find the ad playing, right click on it and use my Ad Block plugin to keep that server from ever showing me an ad again.)

 

Elliottsweb's curator insight, May 23, 2013 10:49 AM

Oh no! Not more auto-playing ads!

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Why Facebook May Not 'Like' the Future. Forrester says that Google will win the true war for likes.

Why Facebook May Not 'Like' the Future. Forrester says that Google will win the true war for likes. | An Eye on New Media | Scoop.it
"The database of affinity is Facebook's birthright," Forrester Analyst Nate Elliott says. "And it's going to blow it.
Ken Morrison's insight:

Ken's Key Takeaway
Many Facebook users Like then Leave a brand. This skews advertising to people who already like the product. That may be helpful in some ways.  But because Google +1 system is built around current and future search needs and desires, Forrester feels that Facebook will lose the war for 'likes'.

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Ken Morrison's comment, April 16, 2013 2:29 PM
Thank you for the rescoop. Good luck with your new site!
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Fake users hurt Facebook 'likes'

Fake users hurt Facebook 'likes' | An Eye on New Media | Scoop.it
An investigation suggests firms are wasting money to gain "likes" from fake profiles and users who have no interest in their products.
Ken Morrison's insight:

For the sake of curation:

Here is the big article of the summer where BBC set up advertising for a  fake Bagel store to investigate the validity of Facebook advertising.

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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

http://www.youtube.com/watch?NR=1&feature=endscreen&v=3JBQpTxXisg

 

 

 

Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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With Online Video, You Have 20 Seconds To Capture Your Viewer. Go.

With Online Video, You Have 20 Seconds To Capture Your Viewer. Go. | An Eye on New Media | Scoop.it

1. It Follows The Same Format As Television

2. It Relies On User-Generated Content

3. It Doesn't Engage The Viewer

4. It is too heavy handed with marketing.

5. It's Difficult To Find

 

Ken's Key takeawy.  Until someone gets content curation right, people will keep the current habbit of simply checing facebook friends videos 

 

Kerrin Sheldon: "With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion--one that every brand is rushing to take advantage of. Follow these five tips so you don't turn off would-be viewers."


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Friday Fun! 30 Insanely Creative Billboard Advertisements

Friday Fun! 30 Insanely Creative Billboard Advertisements | An Eye on New Media | Scoop.it

A 'hat tip' to creative use of 'old media' bilboards

 

As our attention spans are getting shorter and shorter & as more and more of us are head down checking our smartphones and status updates, it's getting harder for advertisers to get their products & services noticed.

 

What a hoot some of these billboards are! I thought they were very clever and many brought a smile to my face.

 

It's Friday -- get your imagination tickled -- and enjoy viewing these photos.

 

Link to original article:

http://sobadsogood.com/2012/06/29/30-insanely-creative-billboard-advertisements/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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oliviersc's comment, July 29, 2012 11:08 AM
In Bloguer ou ne pas bloguer later this 07.29
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The Party’s Over: How Facebook Is Forcing Brands to Buy Advertising (And What to Do About It) | Mediaite

The Party’s Over: How Facebook Is Forcing Brands to Buy Advertising (And What to Do About It) | Mediaite | An Eye on New Media | Scoop.it

FYI:  I like Mediaite, but I don't always trust mediaite.  With that said, this article is worth reading regarding the changes at Facebook that effect brand advertising.

Ken

 

Remember when brands and their managers were reveling in all the new possibilities they would have to promote themselves online, particularly on social...

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How We Look at Online Ads

How We Look at Online Ads | An Eye on New Media | Scoop.it

Ken's Key Take-Away:

, do you want your banner ads to be noticed? Then go above the fold, to the left — and include some pictures of faces.*

 

Visual Vampires are distracting visual elements that undermine the purpose of your ad.*

 

*this time, the take-aways are almost word-for-word from the site.

 

Also, there is a very good advertisment video talking about an edvertising eye tracking service.

 

Ken

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Google Pays Homage to Old School Advertising By Giving it a Modern Twist

Google Pays Homage to Old School Advertising By Giving it a Modern Twist | An Eye on New Media | Scoop.it

Don't forget your roots.  Google sees the value in learning from some of the retired giants of the advertising world.  They invited some of these great minds to NYC and talked to them about how to combine the best of traditional advertising with the possibilities of new meda.

 

In this one-hour documentary you will learn from some of the minds that created advertising that we could not get out of our mind no matter how hard we tried!

 

Ken's Key Takeaway:

4 "i"s of Advertising:

Intuition
Information

Incubation

Information

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