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How to Calculate the Value of Your Social Media Followers [CALCULATOR]

How to Calculate the Value of Your Social Media Followers [CALCULATOR] | New Media Marketing Strategy | Scoop.it

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners.

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year?

Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

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New Media Marketing Strategy
Social media, PPC, SEO tips & strategy
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3 Ways To Kick-Start Your Content Strategy For 2013 - Forbes

3 Ways To Kick-Start Your Content Strategy For 2013 - Forbes | New Media Marketing Strategy | Scoop.it
(Photo credit: juanpol) By George Dearing Just hearing the words "content strategy" can scare business owners.
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What The Twitter/Instagram Standoff Has Meant For Traffic To Instagram | TechCrunch

What The Twitter/Instagram Standoff Has Meant For Traffic To Instagram | TechCrunch | New Media Marketing Strategy | Scoop.it
When Instagram began to pull its inline previews of photos out of Twitter almost two weeks ago, many did not take that turn of events too well.
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7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A)

7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A) | New Media Marketing Strategy | Scoop.it
The
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5 Must-Haves for Social Media Management

5 Must-Haves for Social Media Management | New Media Marketing Strategy | Scoop.it
We show you five things you need for efficient and trackable social media management.
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How SEO Has Changed in 2012 [infographic]

How SEO Has Changed in 2012 [infographic] | New Media Marketing Strategy | Scoop.it

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

 

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.


Via Antonino Militello
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Nacho Vega's curator insight, December 12, 2012 7:47 AM

Los cambios realizados por Google en su algoritmo afectan a la manera en la que se realiza SEO. En esta infografía vemos algunos de los puntos relevantes. ¿Cómo te ha afectado a ti?, ¿qué opinas?

Javier Arias's curator insight, December 18, 2012 3:35 PM

Mejor no se puede resumir 

Bill Chen's comment, December 22, 2012 9:17 AM
http://www.airmaxsbuy.com/
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Square Introduces Gift Cards: The Slow Death Of Physical Credit Cards And Cash Continues | TechCrunch

Square Introduces Gift Cards: The Slow Death Of Physical Credit Cards And Cash Continues | TechCrunch | New Media Marketing Strategy | Scoop.it

Today, payment service Square has introduced a new way to send gift cards, through its Square Wallet (or is it lowercase W now?) app.

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The Yin & Yang of Inbound Marketing [Infographic]

The Yin & Yang of Inbound Marketing [Infographic] | New Media Marketing Strategy | Scoop.it

A key concept in Daoist philosophy, “Yin and Yang” (“shadow and light”) describes forces that are opposites, yet complementary. Social media and search can be described as the Yin and Yang of inbound marketing. They are opposites – while social media is powered by people conversations, search engines are powered by machine algorithms. Yet they are complementary- when content links are shared on social media, search engines leverage those social signals to determine the content’s search rankings; and when search engines drives traffic to one’s content, visitors may share that content with their social networks, expanding one’s social reach. Here’s an infographic to illustrate how social media and search work differently and yet interdependently.

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Bing continues its hypocritical ‘Scroogled’ campaign against Google Shopping with new hatchet-clip

Bing continues its hypocritical ‘Scroogled’ campaign against Google Shopping with new hatchet-clip | New Media Marketing Strategy | Scoop.it
Microsoft doesn't want you using Google Shopping this holiday season, as in its view the product's move to accepting paid listings has muddied its waters, making transparent search ...
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Tweeting gets harder: Chalk up two more lost characters

Tweeting gets harder: Chalk up two more lost characters | New Media Marketing Strategy | Scoop.it
Twitter is making changes that will extend URL link wrappers by two characters, meaning that the 140-character limit will get a bit tighter. Read this article by Daniel Terdiman on CNET News.
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4 Facebook Advertising Options You’re Likely NOT Using | Socially Stacked

4 Facebook Advertising Options You’re Likely NOT Using | Socially Stacked | New Media Marketing Strategy | Scoop.it
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Building a Video SEO Strategy

Building a Video SEO Strategy | New Media Marketing Strategy | Scoop.it

The core tactics of technical Video SEO are pretty easy to pick up.

 

You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours.

 

While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend. 

 

Find Out More: http://www.seomoz.org/blog/building-a-video-seo-strategy


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:18 AM
http://www.outlettimberland.biz/
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How to Calculate the Value of Your Social Media Followers [CALCULATOR]

How to Calculate the Value of Your Social Media Followers [CALCULATOR] | New Media Marketing Strategy | Scoop.it

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners.

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year?

Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

more...
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What is AuthorRank & Why is it Important for SEO? | Social Media Today

What is AuthorRank & Why is it Important for SEO? | Social Media Today | New Media Marketing Strategy | Scoop.it

As online marketing continues to evolve, we have seen the worlds of social media and SEO inch closer and closer together. There has been some speculation that social signals have an influence on search rankings, however now there seems to be something on the horizon that will solidify that connection. Search Engine Journal reported recently that a new metric known as AuthorRank will become very important when it comes to search engine ranking and page quality.

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Facebook Gets Into Local Search With "Facebook Nearby" For iOS & Android

Facebook Gets Into Local Search With "Facebook Nearby" For iOS & Android | New Media Marketing Strategy | Scoop.it
As of today, you can count Facebook as a potentially significant new competitor in local search — on mobile devices.
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87% of U.S. magazine and newspaper publishers have an iPad app, survey says

87% of U.S. magazine and newspaper publishers have an iPad app, survey says | New Media Marketing Strategy | Scoop.it
A new survey from the Alliance for Audited Media (formerly the Audit Bureau of Circulations) finds that newspaper and magazine publishers' digital businesses are gradually becoming profitable, and 63 percent say "tablets are the most important digital...
Angela Daffron's insight:

They realize the majority of content is being consumed on mobile devices. 

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Young People Completely Wedded to Their Mobile Phones

Young People Completely Wedded to Their Mobile Phones | New Media Marketing Strategy | Scoop.it
It's been seen before that smartphone owners feel naked without their devices, but new research from Cisco and Performics shows just how tethered they - in particular younger
Angela Daffron's insight:

You must make sure your website(s) are ready for mobile users! 

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11 questions to ask before sharing content on social media | Articles | Home

11 questions to ask before sharing content on social media | Articles | Home | New Media Marketing Strategy | Scoop.it
A good post on Twitter or Facebook can lead to new followers (who might become customers); a bad post could spiral into a PR nightmare. Let these questions guide you.
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Google+ Communities: The Last Nail in Facebook's Coffin | Social Media Today

Google+ Communities: The Last Nail in Facebook's Coffin | Social Media Today | New Media Marketing Strategy | Scoop.it
Google+ Communities | TekPersona On September 2011, Mashable published an article titled “Why Facebook Will Never Charge You to Use It.
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The Best Branded Content of the Week: December 8, 2012 | Social Media Today

The Best Branded Content of the Week: December 8, 2012 | Social Media Today | New Media Marketing Strategy | Scoop.it

Here are a few brands that have implemented unique and integrated branded content campaigns this week.

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Google Discontinues Free Version of Google Apps for Businesses

Google Discontinues Free Version of Google Apps for Businesses | New Media Marketing Strategy | Scoop.it
Google has discontinued the free version of Google Apps for businesses.
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Google+ by the numbers: 500m+ users, 235m of them active and 135m using the stream

Google+ by the numbers: 500m+ users, 235m of them active and 135m using the stream | New Media Marketing Strategy | Scoop.it
Google has just revealed a number of new Google+ stats on its blog, including that so far, more than 500 million people have upgraded (joined), 235 million are actively using Google+ ...
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Old Habits Die Hard: Why 2012 SEO Strategies are Worth Giving Up | MyBeak Social Media

Old Habits Die Hard: Why 2012 SEO Strategies are Worth Giving Up | MyBeak Social Media | New Media Marketing Strategy | Scoop.it
Google set out on something of witch-hunt for those sites and organization’s that had been relying on illicit link building strategies.
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How to Use Google Analytics to Improve Your Social Media Marketing

How to Use Google Analytics to Improve Your Social Media Marketing | New Media Marketing Strategy | Scoop.it

Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.

 

"Have you ever wanted to know which of your links are driving more traffic?

 

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

 

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

 

This article shows you how to take your social analytics strategy to the next level".

 

Read More: http://www.socialmediaexaminer.com/google-analytics-custom-campaigns/


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:17 AM
http://www.airmaxsbuy.com/
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Your 12-Point Checklist for Mobile-Optimized Landing Pages

Your 12-Point Checklist for Mobile-Optimized Landing Pages | New Media Marketing Strategy | Scoop.it

Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come?

Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing?

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Video: How Reddit Was Born

Video: How Reddit Was Born | New Media Marketing Strategy | Scoop.it
There are only a few founders that I really like and Steve Huffman and Alexis Ohanian are two of them. These lads, with their bright-eyed charm and genuinely nice personalities, created Reddit in 2005 with the help of Paul Graham and Y Combinator.
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