New media marketing and communications
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Crowdsourcing is here to stay -- now it's about building tools for networked journalism

Crowdsourcing is here to stay -- now it's about building tools for networked journalism | New media marketing and communications | Scoop.it
NYU journalism professor Jay Rosen says that many of the cultural barriers to doing “networked journalism” have been lowered, and he is trying to help media outlets develop smart tools and ways of making use of crowdsourcing.

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Ultimate Content Marketing Strategy | Content Marketing Forum

Ultimate Content Marketing Strategy | Content Marketing Forum | New media marketing and communications | Scoop.it

You were not given a content marketing budget in order to create content. You were given one to increase brand awareness and build your sales and marketing pipelines. Using the Content Marketing Pyramid helps you do just that. (For a deep dive, download Curata’s Content Marketing Pyramid eBook.)


The Content Marketing Pyramid enables the development of content and related assets intended to reinforce common messages/themes through multiple content formats, distribution methods, and promotion channels across owned, earned, and paid media.


The Pyramid assures optimal content consumption, reuse, reach and impact. It provides a common strategic process to align different parts of an organization around “content,” ensuring consistency across functional, geographic, and business unit boundaries....


Via Jeff Domansky
มานะ ตรีรยาภิวัฒน์'s insight:

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

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Sally Hunter's curator insight, April 1, 11:41 AM

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

Kelly Coffee's curator insight, April 1, 6:36 PM

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

Jhones Robat's curator insight, April 2, 5:28 AM

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

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How to Work with Journalists by Adapting Your Media Strategies

How to Work with Journalists by Adapting Your Media Strategies | New media marketing and communications | Scoop.it

Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.

 

The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.

 

The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....


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Jeff Domansky's curator insight, January 27, 2015 5:29 AM

Here's how to adapt your media relations strategies in a social mèdia impacted world.

Adérito Bié's curator insight, January 27, 2015 9:42 AM

adicionar a sua visão ...

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Curate or Die: Why You Must Curate Content in 2015

Curate or Die: Why You Must Curate Content in 2015 | New media marketing and communications | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 24, 2015 3:23 AM

It's interesting to see that content curation is evolving from an opportunity to a necessity as communication shifts from traditional methods (PR, advertising, old-style SEO...) to new ones (content marketing, inbound marketing, social media...). In this new world of communication many things have changed and professionals or companies who want to get heard need to consider this question:


Do people listen to you because they have to or because they want to?


As my friend Steve Rosenbaum, author of Curation Nation, puts it in his latest book, Curate This, we can't rely anymore on captive audiences. Consumers filter out spammy messages which is why, to be heard, we have to curate or die.

Marta Torán's curator insight, January 26, 2015 3:46 PM

La curación de contenidos, casi un imperativo si queremos sobrevivir a la información. Muy bueno.

Dean Ryan G. Martin's curator insight, January 28, 2015 12:08 AM

It says "Content curation requires hard work." I disagree. Content curation is my hobby. I love curating contents even I'm not paid.

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How Content Is Changing And What Marketers Need To Know [Survey Data]

How Content Is Changing And What Marketers Need To Know [Survey Data] | New media marketing and communications | Scoop.it
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How to Create a Social Media Marketing Plan From Scratch

How to Create a Social Media Marketing Plan From Scratch | New media marketing and communications | Scoop.it

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing.

 

Developing a social marketing plan is sort of like rock climbing. Here's a basic checklist to help you get started....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 21, 2014 11:15 AM

Just the basics to help you develop a marketing plan.

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18 Effective Social-Media Tools That Will Save You Time

18 Effective Social-Media Tools That Will Save You Time | New media marketing and communications | Scoop.it
Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
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Facebook Marketing is Changing—Here’s What Small Businesses Can Do

Facebook Marketing is Changing—Here’s What Small Businesses Can Do | New media marketing and communications | Scoop.it
In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. It’s time to prepare for the Facebook changes in 2015 and develop a Facebook marketing plan to expand your reach....
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Juliette Alice Duval's curator insight, December 1, 2014 10:31 AM

Cet article consacré aux outils Facebook pour les PME, illustre bien le cadre :"Proposition de valeur" de la matrice 

La proposition de valeur représente les combinaisons de produits-services qui créent de la valeur pour chaque segment de clientèle (Nouveauté, performance, personnalisation, design, statut, prix, réduction des coûts). 



Audrey-Anne Coulombe's curator insight, December 2, 2014 1:46 PM

Facebook changera d'ici à 2015 ! Les utilisateurs se plaignaient de recevoir trop de contenu promotionnel et pas assez de contenu qui les intéressait vraiment ! Les entreprises devront réajuster leurs stratégies de communications en ce qui a trait à Facebook.

Kenneth OE Sundin's curator insight, December 3, 2014 3:34 AM

Using Facebook to meet new customers? Here is a tip on how to stay in the market.

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5 Things to Look for in Social-Media Analytics

5 Things to Look for in Social-Media Analytics | New media marketing and communications | Scoop.it
Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.

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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | New media marketing and communications | Scoop.it
With the holidays quickly approaching, businesses are beginning to think about their holiday marketing campaigns. In fact, last year it was reported that 50 percent of marketers created and launched a holiday campaign before Halloween. Many of those campaigns will include promotions and giveaways. If you're ready to build a promotion, for the holidays or just in general, ShortStack has 18 tips that can help make your next contest a success.The tips include everything from setting goals and choosing a campaign builder to creating hashtags for your event and the best ways to promote it to your entire social media audience. Promotions continue to be a strong driver of audience engagement and an easy way to gain leads and sales from a business's online followers....
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Jeff Domansky's curator insight, September 15, 2014 3:08 AM

Here's an infographic with 18 tips that can help make your next contest a success.

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~ A Strategic Planning Model

~ A Strategic Planning Model | New media marketing and communications | Scoop.it

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Larry Glover's curator insight, May 19, 2014 10:04 AM

Heading into a Strategic Planning Retreat with a client this coming weekend and so appreciated seeing this succinct description. 

HJJP's curator insight, August 23, 2014 11:24 PM

Excellent in it's simplicity. 

Jean-Guy Frenette's curator insight, January 29, 11:33 AM

PDGPlan

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Transmedia Storytelling for Social Impact

 

 


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Kajsa Hartig's curator insight, August 14, 2014 2:39 AM

Transmedia Storytelling - for the public good.

Karen du Toit's curator insight, August 14, 2014 5:15 AM

Great to take note of in libraries/archives as well! Can;t just use single platforms!

Jerri Lynn Hogg's curator insight, August 14, 2014 5:40 PM
Great presentation!
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Social Media Marketing: Staying Up on Trends

Social Media Marketing: Staying Up on Trends | New media marketing and communications | Scoop.it
Between searching for stellar items to post for our clients and occasionally ending up down a YouTube rabbit hole, a lot of the other content can almost become like white noise. You’re seeing it, but you’re not really seeing it.

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The Science of Storytelling

The Science of Storytelling | New media marketing and communications | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


Via Jeff Domansky
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ManufacturingStories's curator insight, October 1, 2014 3:55 PM

For more resources on STEM Education visit http://bit.ly/1640Tbl

Ricard Garcia's curator insight, October 3, 2014 2:02 AM

One more proof to show how important storytelling may be!

Birgitta Edberg's curator insight, March 29, 2015 3:31 PM

Learn how storytelling affect your brain.

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8 Must Use Content Marketing Tools for Social Media Marketers

8 Must Use Content Marketing Tools for Social Media Marketers | New media marketing and communications | Scoop.it

If you’re a social media marketer – you would be familiar with the feeling of working endlessly and still feeling like you have a ton of work left to do. How do you overcome this? The first step is to give yourself a break. After that, however, it’s time to start looking at ways to work smarter, rather than harder. Tools and extensions have been growing rapidly over recent years and there’s a good reason for it.


Content plays an important role in social media marketing – without good content, there’s nothing to market. You could pour hours, days or weeks into your marketing campaign, but no good content means no leads. It is the first step to connecting with your audience and most marketers don’t have the time to create the content themselves. If you’re one of these marketers, here’s a list of 8 tools that let you find and share great content and help with time management:...


Via Jeff Domansky
มานะ ตรีรยาภิวัฒน์'s insight:

If you're a content marketer, here's a useful list of tools including two of my favorites - DrumUp and Scoop.it.

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Dielle Web e Grafica's curator insight, March 28, 10:30 AM

If you're a content marketer, here's a useful list of tools including two of my favorites - DrumUp and Scoop.it.

Flurries Unlimited's curator insight, March 28, 6:52 PM

If you're a content marketer, here's a useful list of tools including two of my favorites - DrumUp and Scoop.it.

Wes Thomas's curator insight, March 28, 11:06 PM

If you're a content marketer, here's a useful list of tools including two of my favorites - DrumUp and Scoop.it.

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Curate or Die: Why You Must Curate Content in 2015

Curate or Die: Why You Must Curate Content in 2015 | New media marketing and communications | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 24, 2015 3:23 AM

It's interesting to see that content curation is evolving from an opportunity to a necessity as communication shifts from traditional methods (PR, advertising, old-style SEO...) to new ones (content marketing, inbound marketing, social media...). In this new world of communication many things have changed and professionals or companies who want to get heard need to consider this question:


Do people listen to you because they have to or because they want to?


As my friend Steve Rosenbaum, author of Curation Nation, puts it in his latest book, Curate This, we can't rely anymore on captive audiences. Consumers filter out spammy messages which is why, to be heard, we have to curate or die.

Marta Torán's curator insight, January 26, 2015 3:46 PM

La curación de contenidos, casi un imperativo si queremos sobrevivir a la información. Muy bueno.

Dean Ryan G. Martin's curator insight, January 28, 2015 12:08 AM

It says "Content curation requires hard work." I disagree. Content curation is my hobby. I love curating contents even I'm not paid.

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10 Best Social Media Posts 2014 - Razorsocial

10 Best Social Media Posts 2014 - Razorsocial | New media marketing and communications | Scoop.it
We are always interested to see which of our posts resonate with you. Even though we do plenty of research and planning, there are no guarantees about which topics will get a lot of attention and social shares. So, we check our stats and Analytics and, at this time of year, we like to review the entire year’s posts and see how many shares and links they got.Today, we are going to give you an exclusive sneak peek into our ten most shared posts of 2014. Are your favorite RazorSocial posts on this list? There has been over 20,000 shares in total from these posts!...
Via Jeff Domansky
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Jeff Domansky's curator insight, January 5, 2015 8:44 PM

Ian, the social media tool man, Cleary shares his 10 best social media tools posts of 2014. Recommended reading. 9/10

Jeff Domansky's curator insight, January 5, 2015 8:46 PM

Ian, the social media tool man, Cleary shares his 10 best social media tools posts of 2014. Recommended reading. 9/10

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14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success | New media marketing and communications | Scoop.it
Checklists are great when you have many moving parts or want to tackle a new project. CMI shares 14 of its most popular scorecards and worksheets to help you better plan your content marketing efforts.
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34 Must-Read Blogs for the Latest on Content Marketing

34 Must-Read Blogs for the Latest on Content Marketing | New media marketing and communications | Scoop.it
We invited the team at Atomic Reach to share their insight in our weekly Twitter chat. The Atomic Reach team shared some amazingly useful tips on how to craft the most engaging content for your social efforts—plus dozens of their favorite content marketing blogs to bookmark!Read below Atomic Reach’s tips on content marketing and a collection of 34 must-read content marketing blogs....
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Jeff Domansky's curator insight, December 5, 2014 12:57 AM

A look at the best blogs that offer tips and strategies for content marketing, plus some expert advice on engagement, writing, and audience.

Marco Favero's curator insight, December 5, 2014 8:24 AM

aggiungi la tua intuizione ...

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | New media marketing and communications | Scoop.it
Learn what buyers say is the most important signal of vendor credibility, what type of content is most effective, the single most valuable SEO tactic and more.
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11 ways to boost your online store's credibility

11 ways to boost your online store's credibility | New media marketing and communications | Scoop.it
Catalin Zorzini Anyone who has built an ecommerce store before, knows this: credibility is one of the toughest things to achieve. 
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23 of the Best Social Media Articles and Marketing Resources

23 of the Best Social Media Articles and Marketing Resources | New media marketing and communications | Scoop.it

Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?

In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!

I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources."...


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Michael Avery's curator insight, September 20, 2014 2:12 AM

Wading through the reams of articles I flag to 'read later' every week can be a real drag.  Here at least is a summary where someone else has done the hard yards.

Marco Favero's curator insight, September 20, 2014 5:48 AM

aggiungi la tua intuizione ...

Amber McGuirk's curator insight, September 20, 2014 4:33 PM

When it comes to building content and learning proper social media strategies these links will come in very helpful. 

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15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | New media marketing and communications | Scoop.it
Here are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.
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Social Media Word-of-Mouth Marketing On the Rise

Social Media Word-of-Mouth Marketing On the Rise | New media marketing and communications | Scoop.it
I read a tweet earlier that said, "Twitter is the world as it happens. Facebook is the world as we wish it would be." When it comes to making purchases online, I have become a creature of habit. I ...

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How to engage your audience by storytelling

How to engage your audience by storytelling | New media marketing and communications | Scoop.it
Since we were kids, we were drawn to stories. Storytelling is a great way to connect with your public. As adults, we need something to remind us of our childhood, and

Via José Carlos
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New Research Shows Social Media Word-of-Mouth Rising

New Research Shows Social Media Word-of-Mouth Rising | New media marketing and communications | Scoop.it
New research shows that word-of-mouth marketing has grown exponentially on social media. Here are three tactics to consider.
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