Small local businesses have the marketing advantage in our digitally connected world, and it all starts with a good 'ole internet search. The days of playing Google for higher site rankings are over. 2012 was a transformative year in the world of search engine optimization, with Google completely turning the rules inside out! In the past a good SEO specialist could get a crappy site to rank higher than a high quality site simply by playing to Google's algorithm more efficiently. For 2013 and into the future, Google has implemented some rather amazing tools to examine the web and produce the absolute best content for each individual search. The future of SEO is content...creating content...tons of content! Not sure where to get started? Here are 32 must-do things to keep in mind for 2013.
Via Gary Hitching