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[อัพเดท] มูลค่าการใช้สื่อโฆษณาดิจิทัลของไทย ปี 2554 และ ปี 2555

[อัพเดท] มูลค่าการใช้สื่อโฆษณาดิจิทัลของไทย ปี 2554 และ ปี 2555 | New media marketing and communications | Scoop.it
อัพเดทตัวเลขข้อมูลล่าสุดจากงาน #DAATday โดยสมาคมโฆษณาดิจิทัล (ประเทศไทย) กับตัวเลขเม็ดเงินจากการใช้สื่อดิจิทัลในปี 2554 และปี 2555 ในตลาดโฆษณาดิจิทัลของไทย...
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The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy

The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy | New media marketing and communications | Scoop.it

We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.

 

With this in mind, what’s better than an infographic?

 

There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 12, 2:42 AM

This is a must-read collection of social marketing research and data for marketing, PR and content pros.

Elizabeth Hutchinson's curator insight, July 12, 3:59 AM

Using social media to promote your brand is very important whether you are a business, school or library it is still important to make an impact. What is your strategy? 

massimo scalzo's curator insight, July 13, 5:01 AM

5 Infographics for...the CONTENT STRATEGY !

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The Current State of Content Marketing 2014

The Current State of Content Marketing 2014 | New media marketing and communications | Scoop.it

This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.Some key takeaways:Focus on the "big four": Twitter, Facebook, Google+ and LinkedIn.Consider these three things about your target marketer: Age, Gender and Interests.Establish your identity and tone of voice depending on company values.Be consistent, push out a mixture of your own content but also related industry links.Build up relationships and listen to your followers...


Via Jeff Domansky
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Therese Torris's curator insight, June 24, 4:03 AM

So-so exemple of content marketing by LinkSmart.com. A mixed bag of unsourced data and commonplace advice. Worth pointing out as a representative example of abusing infographic.

malek's curator insight, June 24, 2:13 PM

Case study is growing in popularity

Hallcrest Digital's curator insight, June 25, 10:54 AM

Great article on the status of content marketing.

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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media)

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | New media marketing and communications | Scoop.it

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

 

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).

 

The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....


Via Jeff Domansky
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Orlando Delgado's curator insight, June 23, 7:54 AM

And we thought traditional human means of communications was dead...

Two Pens's curator insight, June 23, 9:05 PM

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.

Hassan Aslam Vohra's curator insight, June 24, 2:53 AM

Like & Comment..... :)

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Why Content Marketing Fails (and what to do about it).

By Moz Rand Fishkin.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 9, 7:34 PM

This is a very dense deck by Moz founder Rand Fishkin but it's probably worth reading a few times.


The first point he makes is really about how to set the expectations - and therefore the KPI's right. As Barry Feldman recently pointed out, this is indeed critical and a good idea is to look at subscription/lead generation rather than direct sales. 


But he also makes interesting points on the roles of community management and amplification. 


To fly, your content needs to be designed to resonate with a community. But that's not enough: you also need to work on the mechanics of amplification which can come from social, 1:1 or SEO.


This brings back the necessity of having a solid content hub in place for your content marketing: one where your target audience can not only easily read all of your content, but also reshare from it and land on through SEO or email newsletters.

eddy woj's curator insight, June 11, 3:50 AM

Une analyse très intéressante du marketing et des méthodes de diffusion de l'information.

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Cognitive Recognition in Social Media

Cognitive Recognition in Social Media | New media marketing and communications | Scoop.it

Social media marketing is the driving force in most bloggers’ strategy. You’re probably posting to social media every day, using your blog links as bait to lure the reader to your site in some form or fashion. But, for some reason it may not be working…

 

There are a lot of things happening behind the scenes in your social media marketing.  Relationships need to be built on social media, and a lot of people really don’t dive that deep into this sort of stuff, because you can find lots of articles about how to do the same old things over and over again....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 10, 1:38 AM

How to stand out from the crowd in social media and find your voice and authority with your marketing.

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Traditional Media - Time to Become Relevant again?

Traditional Media - Time to Become Relevant again? | New media marketing and communications | Scoop.it
Ubiquitous multi platform technologies are now available to anyone to tell their stories across a sea of services. Social Media everywhere, anytime,

Via Hans Heesterbeek, Luís António Santos
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Rodrigo Mesquita's curator insight, April 1, 1:36 PM

The question for professional content producers and stuck in a rut digital agencies is ‘why haven’t you been invited to their party’? Are you seen as an entity without personality? Who doesn’t listen and respond? Perhaps. More later in the post.



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Design Thinking and the Business Model Canvas

"Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” — Tim Brown “A business model described the rationale of how an organisation creates, delivers, and captures value” — Alex Osterwalder
Via Len Netti, Tom Van Looy
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3 social media marketing tips for 2014 - ABS CBN News

3 social media marketing tips for 2014 - ABS CBN News | New media marketing and communications | Scoop.it
“3 social media marketing tips for 2014ABS CBN News2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.”
Via Hannah du Plessis
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How Instagram took over New York Fashion Week

How Instagram took over New York Fashion Week | New media marketing and communications | Scoop.it
Fashion Week was once the sole purview of the elite. Celebrities, socialites, and editors of powerful magazines like Vogue would descend on New York to get first-looks at what designers had in...
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40 more maps that explain the world

40 more maps that explain the world | New media marketing and communications | Scoop.it
I've searched wide and far for maps that can reveal and surprise and inform in ways that the daily headlines might not.
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Fah Free's curator insight, January 31, 1:52 AM

นี่คือตัวอย่างที่น่าสนใจในการแปลงข้อมูล Data ให้เป็น Infographic อยากให้เว็บข่าวในเมืองไทยพัฒนาการเล่าเรื่องแบบนี้จัง by Mana Treelayapewat

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Two paths for newspapers

Two paths for newspapers | New media marketing and communications | Scoop.it
As if newspapers didn’t have enough problems, they also have investment bankers.
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Empowering the Ultimate Content Creation Team | Social Media Today

Empowering the Ultimate Content Creation Team | Social Media Today | New media marketing and communications | Scoop.it
Fellow content creators, let’s swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce.
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Knowledge Creation and Social Collaboration in the Digital Workplace - Business 2 Community

Knowledge Creation and Social Collaboration in the Digital Workplace - Business 2 Community | New media marketing and communications | Scoop.it

Via Fred Zimny, juandoming
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11 Simple Concepts to Become a Better Leader

11 Simple Concepts to Become a Better Leader | New media marketing and communications | Scoop.it
Being likeable will help you in your job, business, relationships, and life. I interviewed dozens of successful business leaders in my last book, Likeable Business, to determine what made them so
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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | New media marketing and communications | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss
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Missy Monroe's curator insight, June 24, 9:00 AM

If you ain't using social media in your business, your leaving out a lot of potential customers, which in turn means MONEY!

http://bit.ly/7reports

Issy Wiggins's curator insight, June 24, 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 5:02 AM

tres jolie infographie suur l'état des social medias....

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How to Find Your Social Media Marketing Voice and Tone

How to Find Your Social Media Marketing Voice and Tone | New media marketing and communications | Scoop.it
Your social media marketing voice isn't a statistic you can track or a design element you can tweak. But you can plan and practice. Here's what works.

Via Beth Kanter
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The Glossary of Social Marketing ROI | Gigya's Blog

The Glossary of Social Marketing ROI | Gigya's Blog | New media marketing and communications | Scoop.it

Although still largely considered the baby of the marketing family, with Facebook just recently ringing in its 10th birthday, social marketing has already grown up and undergone some major changes over the years. Modern marketers’ push toward more measurable, data-driven initiatives has shifted social focus from cultivating shares and engagement to driving valuable behaviors that translate into KPIs.


This new social marketing landscape requires a fresh outlook and fully developed strategy, so we’ve put together an A-Z guide of the key social marketing terms you need to know to achieve real social ROI.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 9, 9:26 PM

Really useful glossary of ROI terminology from Rachel Serpa.

Beri Creative's curator insight, June 10, 3:24 AM

Handy info - thanks! :)

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Television: a matter of hashtags

Television: a matter of hashtags | New media marketing and communications | Scoop.it
Nowadays we are used to watch television with another device in our hands and to comment what we are watching. This is social tv.
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Kavish Lal's curator insight, May 15, 3:21 AM

Pretty Little Liars’ TV series was awarded as the most social tv show 2013 due to its signifcant engagement online on Twitter and Instagram. Using social networks like Twitter and its hashtags, to interact with a television program is called “social TV”. It involves the use of a second device in addition to the television. In relation to IMC, the viral and collaborative nature of social media and television provides brands with the ability to build brand authenticity and loyalty among users. Thus social media allow brands to refine their segmentation strategy by reaching a narrow target audience through television and vice versa.

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6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy

6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy | New media marketing and communications | Scoop.it
Here are six unique brands that are doing an exceptional job with social media. Discover why their social media marketing strategy and tactics work.

Via Hannah du Plessis
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How to Integrate Email Campaigns With the Rest of Your Marketing

How to Integrate Email Campaigns With the Rest of Your Marketing | New media marketing and communications | Scoop.it

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen, email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore.


Via Gary Hitching
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10 Social Media Marketing Resolutions for 2014

10 Social Media Marketing Resolutions for 2014 | New media marketing and communications | Scoop.it
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8 Steps to Capturing 500,000 YouTube Views in 10 Months: Case Study

8 Steps to Capturing 500,000 YouTube Views in 10 Months: Case Study | New media marketing and communications | Scoop.it
This is a case study on how a small business used YouTube to market its brand. Here are the 8 steps to capturing 500,000 YouTube views in just 10 months.

Via Ileane Smith
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Jose Jimenez's curator insight, January 31, 3:02 AM

Thank you @Ileane Smith for an excellent case study

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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | New media marketing and communications | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss
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Amy Williamson's curator insight, February 5, 5:43 AM

A must read for anyone working in social media!

Marianne Naughton's curator insight, February 20, 1:54 PM

Thanks

Monica S Mcfeeters's curator insight, March 30, 9:16 AM

Do you wonder where to put most of your online time for the best reach to viewers? Here is helpful info to help you decide.

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Mapping the World’s Top Facebook Check-in Locations

Mapping the World’s Top Facebook Check-in Locations | New media marketing and communications | Scoop.it

One thing that unites Facebook users in Asia, Europe and America: They all love Disneyland, and want everybody to know about it. Four of the top 25 locations that were most checked-in to by Facebook users this year—excluding transportation hubs such as airports—were Disneyland Tokyo, Disneyland Hong Kong, Disneyland Paris and Disneyland California. 

Apart from Disneyland, many of the top places on Facebook’s list were predictable tourist attractions: The Blue Lagoon in Iceland, Piazza San Marco in Venice, the Sharm el-Sheikh resort in Egypt, Las Ramblas in Barcelona.


Via Lauren Moss
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5 social media metrics that your business should be tracking

5 social media metrics that your business should be tracking | New media marketing and communications | Scoop.it
This post is brought to you by Simply Measured.






Publishing content on the Internet generates reams (or, rather, spreadsheets) of data. Creators like you have access ...
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