Booz & Company and Buddy Media, a social enterprise software provider, conducted a quantitative survey of 117 leading companies and a series of in-depth interviews with senior marketing and media executives. The survey revealed that due to the importance and opportunities by social media, 95 per cent expects to increase the social media investments.
Key findings of the results are:
Strengthening social media is on the CEO’s agenda at 40 percent of responding companies;Social media is a top marketing priority for about 60 percent;78 percent believe that social media efforts enhance their marketing effectiveness
Currently, two-thirds of responding companies dedicate five percent or less of their digital marketing spending to social media. Within three years, however, 56 percent of responding companies expect to spend 10 percent or more of their digital marketing budgets on social media, and 28 percent expect the figure to exceed 20 percent....
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