Prestige Brands & Digital
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Prestige Brands & Digital
Digital media channel is a key challenge in the overall Marketing Communications strategy for the Luxury Brands
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Augmented Reality and American Apparel

The in-store experience can be brought to digital life with AR. Here American Apparel uses it app to reveal tonnes of information on its products as well as showing customer reviews and providing the ability to buy the product online if it’s out of stock and to see it in ever available colour.
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Sephora’s Virtual Artist brings augmented reality to large beauty audience

Sephora’s Virtual Artist brings augmented reality to large beauty audience | Prestige Brands & Digital | Scoop.it
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Sephora Takes Video Strategy to the Stores | L2

 “It’s not digital for the sake of digital. It’s a combination of products, services, and teachable moments that support our customers’ missions.” - Calvin McDonald, CEO SEPHORA Americas

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Sephora welcomes connected beauty with a new 3.0 store experience

Sephora welcomes connected beauty with a new 3.0 store experience | Prestige Brands & Digital | Scoop.it

Ten years after the launch of its online e-commerce site, the French-based cosmetics retailer is making headlines with the inauguration of its first connected beauty store.

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Inside Balmain's Digital Revolution

Inside Balmain's Digital Revolution | Prestige Brands & Digital | Scoop.it
LONDON, United Kingdom — Balmain is a brand on the rise. Since Olivier Rousteing was appointed creative director in 2011, the young designer has overseen a digital revolution at the historic French house. “I was born with Facebook and Twitter and Instagram and Skype. The fact is I love communicating with people. I love pop culture, and pop, for me, is popular and population,” said Rousteing, in an exclusive video interview with BoF’s Imran Amed, two weeks after he became the most followed french
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Sephora's commitment to digital beauty leadership includes beacons, augmented reality

Sephora's commitment to digital beauty leadership includes beacons, augmented reality | Prestige Brands & Digital | Scoop.it

Sephora is freshening up its commitment to being a leader in digital beauty retail with mobile tactics playing a key role, including the introduction of in-store beacons to send birthday alerts and loyalty program updates as well as an augmented reality application.

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How are the Best Brands Using Digital?

View more: http://goo.gl/SsRb2T How are the best brands in the world using digital to stand apart from the pack? L2 lists top 10 innovations from brands pluc...
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Le Super Bowl de la beauté

Le Super Bowl de la beauté | Prestige Brands & Digital | Scoop.it
David ChongWa's insight:

Depuis un an, L'Oréal propose aux internautes les styles des stars sur le tapis rouge en un GIF réalisé en quelques minutes, et surtout à un clic de l’achat avec le hashtag #lorealparislive… Une opération renouvelée à l'occasion des Golden Globes.

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Beauty marketers spent 23pc more on digital in 2014

Beauty marketers spent 23pc more on digital in 2014 | Prestige Brands & Digital | Scoop.it
Increasingly, beauty brands are making investments in digital, simultaneously retaining or reducing their spend in traditional print media, according to a new report by L2.
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Sephora Turns Smartphones Into Local Store Magnets

Sephora was America's "first unbiased beauty experience," and today the 700+ store global brand is also unbiased about the customer journey. The popular retailer engages shoppers in every channel, from social media and search ads to an online app that allows in-store shoppers to scan products for more information. Here, Sephora talks about how better-informed customers are happier and more loyal in the long run.

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L2 Study: Facebook Rules Social Media Landscape

L2 Study: Facebook Rules Social Media Landscape | Prestige Brands & Digital | Scoop.it
Only four social platforms really matter: Facebook, YouTube, Instagram and WeChat, according to New York University think tank Luxury Lab.
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Maybelline pushes augmented reality

Maybelline pushes augmented reality | Prestige Brands & Digital | Scoop.it
L’Oreal’s Maybelline New York is letting consumers virtually try on nail polish with a new campaign that bridges print, mobile and social media.
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L'Occitane : 'Nous oeuvrons à la construction d'une expérience client 360°'

L'Occitane : 'Nous oeuvrons à la construction d'une expérience client 360°' | Prestige Brands & Digital | Scoop.it
La marque de produits de beauté L'Occitane en Provence relève le défi d'une relation client multicanale. Réconcilier retail et digital s'avère primordial, relève Mathieu Staat, directeur digital et CRM de L'Occitane.
David ChongWa's insight:

L'Occitane's strategy shows that digital works best when integrated into the existing shopping experiences, rather than treated as a separate concept.

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Luxe 3.0 : quand le luxe épouse le digital

Luxe 3.0 : quand le luxe épouse le digital | Prestige Brands & Digital | Scoop.it
Entre le luxe, synonyme de rareté, et le digital, symbole d'abondance, l'alliance est loin d'être évidente. Et pourtant, elle est source d'expériences uniques, personnalisées et authentiques. Le luxe 3.0 vit sa lune de miel.
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Mobile Commerce Daily » Sephora exec: Beacons need more time to evolve

Mobile Commerce Daily » Sephora exec: Beacons need more time to evolve | Prestige Brands & Digital | Scoop.it
RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.
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Why Sephora’s Digital Boss Joined Stitch Fix, the Personal Stylist Startup That's Growing Like Mad

Why Sephora’s Digital Boss Joined Stitch Fix, the Personal Stylist Startup That's Growing Like Mad | Prestige Brands & Digital | Scoop.it
Bornstein is joining a four-year-old startup that sources say will do more than $200 million in revenue this year.
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Inside Sephora's New Innovation Lab

Inside Sephora's New Innovation Lab | Prestige Brands & Digital | Scoop.it
The big beauty brand's new team and facility model a retail future where both on- and off-line shopping are kicked up by a serious notch.
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The Top 10 Beauty Brands in Digital | L2 Digital IQ Index

The Top 10 Beauty Brands in Digital | L2 Digital IQ Index | Prestige Brands & Digital | Scoop.it
Top 10 Ranking

For the first time, in 2014, a mass brand topped the L2 Digital IQ Index®: Beauty. L’Oréal Paris nabbed the top spot on the back of strong search and digital ...
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Clinique’s dramatically different digital relaunch of its hero product

Clinique’s dramatically different digital relaunch of its hero product | Prestige Brands & Digital | Scoop.it
Campaign: Launching Dramatically Different Moisturising Lotion + Client: Clinique Agency/partner: AdRoll Background Estée Lauder’s prestigious make-up brand Clinique has been providing skincare since 1968. Its famous Three-Step Skin Care System is underpinned by the belief that great skin can be created and its hero product – Dramatically Different Moisturising Lotion – is Clinique’s number one selling product. The moisturiser, which is so popular that it’s also the number one selling skincare
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Case Study: Makeup Genius By L'Oreal Paris

Case Study: Makeup Genius By L'Oreal Paris | Prestige Brands & Digital | Scoop.it
David ChongWa's insight:

Marketers are starting to embrace a "mobile first" ethos as they learn how to reach consumers on smartphones. Here is a case study from l'Oreal with the  "Makeup Genius"  a virtual makeover app.

 

"When it comes to makeup, most potential customers prefer to try before they buy. But the ability to test products isn't as likely when you're perusing the aisles of a drugstore. Recognizing this, L'Oréal wanted to revolutionize the makeup shopping experience by creating Makeup Genius. The iOS app lets consumers scan their own features, browse a catalog and then virtually apply makeup before making a purchase. Consumers can also scan product barcodes in-store to test those items with the app.

 

To bring Makeup Genius to life, L'Oréal worked with Image Metrics, a company that creates facial recognition software for video games and movies. With this technology, a mobile device's front-facing camera becomes a virtual mirror. The app captures 64 data points on the face, allowing it to discern between the skin on the lips and skin on the face. The technology is also able to recognize other facial contours. If a consumer finds a product she likes, she can save it to her phone's camera roll. The app also gives the option to share the new look with friends on Twitter and Facebook."

 

source: Think with Google

 

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Macy's Goes Omnichannel

Macy's is a 150-year-old department store with a deep connection to its core audience: women ages 25–54. Today that customer shops online, offline and everywhere, so Macy's has adapted its inventory, marketing and internal team structure to let her research, buy and collect her purchases where and when she wants. Here, Macy's executives talk about their successful omnichannel approach.

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Sephora turns QR code scans into targeted mobile messaging

Sephora turns QR code scans into targeted mobile messaging | Prestige Brands & Digital | Scoop.it
David ChongWa's insight:

Brands such as Sephora, Walmart, Home Depot and Tiger Direct are predicting smartphone users’ responsiveness to specific offers based on the QR codes they have previously scanned. 

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