Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant positive impact on SEO including: rank, backlinking, social signal generation and fresh content.
"Social media and SEO are very much separate line items in a marketing budget, but content socialized at the page level through Google+, Facebook, Twitter, Pinterest and YouTube generates social signals which can positively impact SEO and an organic search ranking.
The most direct link between SEO and social media is Google+ and Search plus Your World. If you haven't yet started to build out your personal and business Circles, please do. A piece of content shared through your Circles has an opportunity to be found by your followers through Search plus Your World – before your competitors’ content is found".
Evernote is currently my favorite service for note-taking and bookmarking. I have Evernote installed on my iPad, my Android Tablets, my phone, my computers, and I have the Evernote web clipper installed in all of my browsers. Because of Evernote's versatility I highly recommend it to anyone looking for a good note-taking and bookmarking tool. One question that I often hear from first-time Evernote users is, there's so many options, where do I start? Make Use Of has just released a new guide that will answer that question and many more.
With the vast majority of my students, I am truly facilitating big chunks of their learning by focusing them on diverse artistic expressions of their knowledge. They do the expressing, not me. And because I am not commanding them, I think they like me better. I know I like me better.
If your business is on the path to success, it most likely is being managed in accordance with the strong vision of the founder, or a vision collectively agreed to by the management team.
The extent to which a business that actually has a vision for the future, will manage to achieve the articulated vision, depends on many factors ,not the least being communicating the vision in a way that sticks in the mind of all required to work towards its achievement.
This excellent article, discusses a study that identified the best ways to communicate the vision of the business to stakeholders, and suggests five qualities which need to be displayed in communicating the vision.
So we have all heard time and time again, "to attract links you need to build great content". But very few actually talk about what good content looks like. That's because good content can come in many different forms.
Here's an article by Joe Hall that very clearly explains why content on a website gets ignored. And they are all story principles!
Keep this list handy and make sure when you are creating content -- any kind of content whether it be a blog post or a brochure -- that you include a well written title, has a unique voice, contrast, a focused key message, etc.
The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.
Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.
If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.
I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.
The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.
There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!
Thank you Giuseppe Mauriello for finding this article!