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Investing in SEO: Marketers are Doing More SEO Than They Think

Investing in SEO: Marketers are Doing More SEO Than They Think | New Media for the ESL Classroom | Scoop.it
From searchenginewatch.com - September 7, 2012 8:03 AM

Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant positive impact on SEO including: rank, backlinking, social signal generation and fresh content.

 

"Social media and SEO are very much separate line items in a marketing budget, but content socialized at the page level through Google+, Facebook, Twitter, Pinterest and YouTube generates social signals which can positively impact SEO and an organic search ranking.

 

The most direct link between SEO and social media is Google+ and Search plus Your World. If you haven't yet started to build out your personal and business Circles, please do. A piece of content shared through your Circles has an opportunity to be found by your followers through Search plus Your World – before your competitors’ content is found".

 

Full Article Here: http://searchenginewatch.com/article/2203277/Investing-in-SEO-Marketers-are-Doing-More-SEO-Than-They-Think


Via Antonino Militello
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10 Reasons Why Your Content Doesn't Attract Links -- Story Elements

10 Reasons Why Your Content Doesn't Attract Links -- Story Elements | New Media for the ESL Classroom | Scoop.it
From www.copypress.com - September 7, 2012 8:00 AM
So we have all heard time and time again, "to attract links you need to build great content". But very few actually talk about what good content looks like. That's because good content can come in many different forms.

 

Here's an article by Joe Hall that very clearly explains why content on a website gets ignored. And they are all story principles!

 

Keep this list handy and make sure when you are creating content -- any kind of content whether it be a blog post or a brochure -- that you include a well written title, has a unique voice, contrast, a focused key message, etc.

 

Read the article for more!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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