By Jeff Jarvis
Content is that which fills something. Service is that which accomplishes something.
Content starts with the desires of creators to make things. Service start with the needs of clients to achieve outcomes.
We think of media and news and content businesses. Education, too, runs as a content enterprise.
But shouldn’t both be seen as services?
“Now we can provide students with a course that mirrors our classroom experience,” the provost of Washington University, Edward S. Macias, said last week as 10 universities announced yet another consortium to provide online education. What struck me when I read that was how much it sounded like the early days of newspaper editors facing the web. They tried to replicate what they used to do, treating the net as merely a new means of distribution for their content.
Shovelware. Media did it. Education does it. Since those are the two fields I’m in, I’m finding parallels and lessons in both.