By Andrey Miroshnichenko
Emancipation of authorship has caused the appearance of self-publishing audience and new types of publishers: man as media, celebrity as media, and brand as media. First-born media are vanishing in a crowd of amateurs who have the same rights for publication as first-born media. The emancipation of authorship (not just a transition from paper to digital) will eventually lead not only to death of newspapers, but also, possibly, to a decline of an epoch of legacy media as a separate public institution.
Thinking of a large quantity of publicators, we, of course, imagine noise and trash. But it is a myth. In reality nobody consumes a trash. Firstly, technical tools allow us to build any filters with the help of list of friends and browser bookmarks. And secondly, the mechanism of the Viral Editor selects and delivers us that which we are interested in, thanks to the system of friend recommendations.