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Why Xbox One, PS4 price cuts aren't coming until 2015

Why Xbox One, PS4 price cuts aren't coming until 2015 | New Media Economies News | Scoop.it
Thanks to massively successful launches and finely tuned hardware, Sony and Microsoft have the luxury of waiting to begin dropping their prices. Read this article by Nick Statt on CNET News.
MediaPEprof's insight:

NN

Discussion regarding the launches of video game consoles and pricing strategies, including cutting prices depending on demand as well as competitor launches.  Due to the popularit of gaming as well as features on each of the systems, the writer predicts that it will take more than a year to see an price reductions in either the Xbox or PlayStation.

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Church vs. State Is Dead. Who Cares?

Church vs. State Is Dead. Who Cares? | New Media Economies News | Scoop.it
Time Inc. sent a shiver through publishing circles with the news that it would have its editors report to the business side, undoing a long-standing tradition at the company designed to preserve editorial independence.
MediaPEprof's insight:

ML

The line of church and state in the journalism industry has dissolved; which left Time Inc.’s publishing circle concerned.  They are changing their strategy: they want their editors to report to the business side.  After hiring a new consumer marketing head, in hopes to dissolving the edit/sales divide is a way to help brands become more innovative and respond to market needs.  However, their edit/sales balance of power is not their biggest dilemma; they need to find something to replace their decreasing print revenue.  Time Inc. will grow by getting consumers to pay for their content.  In an attempt to preserve advertising rates online, they are planning to try native advertising, but there is no standard for this type of advertising.  Since Time Inc.’s advertisers are all over the world, it makes telling a unified story to advertisers and Wall Street much more complicated.  Time Inc. is continuing to try find a solution as well as going further with advertising videos.

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PlayStation 4, Your Ticket to Internet Superstardom | Game|Life | Wired.com

PlayStation 4, Your Ticket to Internet Superstardom | Game|Life | Wired.com | New Media Economies News | Scoop.it
The next generation of gaming is here. But it's not in the games, just in everything around them.
MediaPEprof's insight:

KG

 

The release of Sony's new Playstation 4 has gamers buzzing about features, games and whether purchasing a PS4 is worth it. However, the next generation of console games is a huge transition for gaming in terms of new media economies. While games often thrive in a collaborative environment, this article explains that the PS4 is amplifying the experience. While graphics and games have changed marginally, the biggest change of this console is the sharing experience - gamers can now connect to social networks as well as live stream their experience, allowing other users to collaborate for solving puzzles and challenges in real time. Sharing and collaboration are huge in the gaming community, and it is interesting how game publishers will react to their games being streamed for the world to see. Will streaming continue to be encouraged or could the industry consider this type of sharing a form of piracy?

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Class rage: Twitter joins the 1 percent; killer IPO will drive San Francisco more insane

Class rage: Twitter joins the 1 percent; killer IPO will drive San Francisco more insane | New Media Economies News | Scoop.it
Citizens angry about evictions and the price of toast will not take heart from another tech economy success story
MediaPEprof's insight:
This is what Twitter’s IPO tells us. If rents are high now, they’re going to get higher. If the middle class can’t afford to live in San Francisco now, it’s going to get even tougher. If the elite counting their stock options are inordinately self-satisfied now, they’re only going to become more obnoxious. The longer the benefits of the tech boom aren’t widely distributed, the angrier people will get. There’s a hashtag for that too: #classwarfare.
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Retailers Hope to Bag Rivals' Customers on Twitter

Retailers Hope to Bag Rivals' Customers on Twitter | New Media Economies News | Scoop.it
Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products.
MediaPEprof's insight:

-SD

 

I found this article to be interesting, it's about Google "conquesting." It is basically explaining that marketers look to see what competitors' customers are tweeting about in order to reach them. A great example was Walmart exploiting competitors’ problems like product availability or delivery deadline issues last year, particularly Best Buy. In short, marketers are getting creative with how to reach consumers by targeting others' consumers via social media. All is fair in the marketing game. 

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How Airlines Mine Personal Data In-Flight

How Airlines Mine Personal Data In-Flight | New Media Economies News | Scoop.it
Flight attendants will soon know how fliers like their coffee and what they're likely to buy on board.
MediaPEprof's insight:

-SD

 

Here's a little more about data collection--in relation to airlines. Yes, airlines. Frequent fliers are unknowingly allowing flight attendants to have all they need to know about them. Is this a bad thing, though? Airline representatives cited in the article say they use the data to "better communicate" with customers and to "personalize" their experience. If the data is being used to make the experience better, is there no longer a concern over privacy?

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Twitter's Next Challenge: Explaining Its Value to the Masses

Twitter's Next Challenge: Explaining Its Value to the Masses | New Media Economies News | Scoop.it
twitter may have to invest more in explaining itself to the uninitiated via consumer marketing to keep its monthly active users growing briskly.
MediaPEprof's insight:

ML

After Twitter’s debut on the New York Stock Exchange, the company still questions itself of how they will “demystify” their consumers.  According to Dick Costolo, CEO , he believes that Twitter needs to work on “on-boarding” their new users with content that will create curiosity.  In comparison to Facebook, Twitter has its own uniqueness in the sense that the site revolves around narrowed down content for users based on their interests.  Twitter’s content is different for each individual from updates of a news story to the an actor’s reaction to their breakup.  The problem remains, if the content of an individual the user is following does not seem interesting, users will not waste their time and energy to follow.  Their solution was to make their product less intimidating; they have decided to show controversial tweets among users to discuss the content.  However, Twitter is constantly thinking of ways to provide content that will ensure users will return.  Their user growth has slow down the last few years, they need to focus on consumer marketing, which would be a great investment for them. Twitter is continuing to prove their value to their users.  

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Apple, Microsoft Join Forces to Impede Progress

Apple, Microsoft Join Forces to Impede Progress | New Media Economies News | Scoop.it
Read Dan Lyons' latest post to see why he thinks recent efforts by Apple and Microsoft to derail Google's Android is anti-progress for the tech industry.
MediaPEprof's insight:

KG

 

This was the article I mentioned in class.

 

In 2011, App, Microsoft, and several other companies joined forces to form a company called Rockstar Bidco, which spent billions of dollars to buy 6,000 patents from Nortel which was going out of business. Now, Rockstar is using these patents to go after Google with the eventual plan of destorying the android market.

 

Such a lawsuit is nothing but terrible for consumers. Android is a major player in the mobile market, and forcing it out would drive up prices and create hurdles for competitors. 

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We're About to Lose Net Neutrality — And the Internet as We Know It | Wired Opinion | Wired.com

We're About to Lose Net Neutrality — And the Internet as We Know It | Wired Opinion | Wired.com | New Media Economies News | Scoop.it
The implications of such a decision would be profound.
MediaPEprof's insight:

11/04 -- BB

 

Bonus scoop. This Wired reporter says we're about to lose net neutrality. Yikes.

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There Are No More “Tech Issues” | TechCrunch

There Are No More “Tech Issues” | TechCrunch | New Media Economies News | Scoop.it
Secretary of Health and Human Services Kathleen Sebelius is not a tech founder. President Barack Obama does not have a GitHub account. The failed launch of..
MediaPEprof's insight:

KG

The new Obamacare website has been a notable disaster in the tech industry. Politics factored heavily into the demise of the website, keeping much of the tech industry at bay. Putting the website entirely in the hands of the government alienated tech startups who could have greatly improved the website's experience. 

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Social Network for Opinions Gets a Dose of New Money

Social Network for Opinions Gets a Dose of New Money | New Media Economies News | Scoop.it
Knotch gives people an opportunity to express nothing but opinions, and to do it in a way that leaves little ambiguity about how they feel about a particular topic.
MediaPEprof's insight:

11/3-BB

 

Knotch is a new social network structured to give users a medium in which to share their opinions. It uses a color scheme to measure a user's sentiment and can then pool data to show accurate readings of public feeling about anything from iOS 7 to the Affordable Care Act.

 

At first I found myself thinking this was idiotic and no one would do it, but the possibilities of developing the first interest-driven social network are actually quite fascinating. I find myself thinking about how a politician or marketer might be able to use data provided by Knotch to accurately appraise social sentiment.

 

How long until Facebook buys them out?

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New York Times Revenue Rises as Readers Make Up for Ad Drop

the new york times co. reported a lower-than-projected third-quarter loss as print ads improved but online ads slumped.
MediaPEprof's insight:

ML

 

As circulation continues to grow for the New York Times, their online advertising has drastically dropped.   The online advertising has dropped 2% last year, later in the second quarter it dropped to 4.7%.  Digital advertising has suffered a 3.4% drop due to secular trends and fragmentation.  Publishers are relying on readers than advertisers for revenue.  Last quarter, they gained 1.85% ($361.7 million) in total revenue and digital circulation went up 29%.  Mark Thompson, CEO, has continued circulation growth by providing tiered packages of content for different prices; which has circulation up by 4.8%.  Also, he is working on changing the ad sales department with cost reductions to make competition more difficult.  He chose Meredith Levien as the new head sales executive; she wants to introduce branded content units into the new website.  For their fourth quarter, the Times hopes to continue online reader growth, increase circulation sales by one percent and advertising revenue will decrease to single digits.  

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Google Launches 'Project Shield' to Defend Against Cyberattacks

Google Launches 'Project Shield' to Defend Against Cyberattacks | New Media Economies News | Scoop.it
Google launced Project Shield, a tool to protect websites against cyberattacks that can take them offline.
MediaPEprof's insight:

ML

Google has become the “go-to” for human rights activists and protestors.  They are protecting sites’ content to remain online.  Similar to Distributed Denial of Service, (DDoS) which takes down sites that cause malicious traffic, Google has launched Project Shield.  Although, DDoS allows sites to purchase someone else’s silence.  They are allowing sites to be protected and to serve their content through Google.  However, they are only protecting sites that operate in high-risk conflict zones.  For instance, they will not allow the government to take down a site that is an anti-government organization.  Google is a huge advocate on freedom of speech online and they feel as though the government keeps attacking those that provide information when it is most needed.  In addition, Google has created an interactive digital map of DDoS, visitors will able to see where attacks are coming from.  Furthermore, Google is allowing trusted testers to try out their new Project Shield.  

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Is an Ad Tax Deduction Battle Moving to the Senate?

Is an Ad Tax Deduction Battle Moving to the Senate? | New Media Economies News | Scoop.it
The advertising community has been on high alert over proposals in the House to limit or eliminate the advertising tax deduction.
MediaPEprof's insight:

NN

Article discusses the subsidization of big business in media regarding the ability of companies to write off advertising expenditures completely, and a proposal to end this.  As expected, broadcasters have let the Senate know their stance on this issues, so it will be interesting to see if it passes, or, if it is covered by any publication other than the trades.

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HTC Begins Global PR Review | Agency News - Advertising Age

MediaPEprof's insight:

ML

Even though HTC’s global publicist, Lorain Wong, has resigned after a brief four months, the company is conducting a global agency review.  Their new chief marketing officer, Ben Ho, has a new and pricey campaign in mind along with Robert Downey Jr.  Mr. Ho hopes to use the celebrity’s status to boost the decreasing market share. Two years ago, their market shared has dropped to 1.8%, which corresponds to their drop in their advertising budget. In the U.S. HTC media spending decreased from $120.9 million in 2011 to $43.3 million in 2012.  In the last eight months, the company has spent $67 million just on measured media in the U.S., but this does not even include their expenses on public relations.  

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Our Government Has Weaponized the Internet. Here's How They Did It | Wired Opinion | Wired.com

Our Government Has Weaponized the Internet. Here's How They Did It | Wired Opinion | Wired.com | New Media Economies News | Scoop.it
The internet backbone -- the infrastructure of networks upon which internet traffic travels -- went from being a passive infrastructure for communication to an active weapon for attacks.
MediaPEprof's insight:

KG

 

I know the headline is dramatic, but this article does bring up some interesting points on censorship and privacy regarding the internet. I recommend reading the comments as well to this article as there are some great opinions on the matter. Could this issue of privacy start affecting the way other countries view and interact with the United States, specifically in new media terms?

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Twitter Explains Its Monetization Plans as IPO Nears

Twitter Explains Its Monetization Plans as IPO Nears | New Media Economies News | Scoop.it
Twitter's future business will rely on a lot more than sponsored tweets--the main source of revenue at this time.
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Picture-Based Native Advertising: Marketers, You Have a New Language to Learn

Picture-Based Native Advertising: Marketers, You Have a New Language to Learn | New Media Economies News | Scoop.it
picture-based native advertising is coming on strong -- and marketers need to learn new rules and strategies about communicating with pictures.
MediaPEprof's insight:

-SD

 

Speaking of native advertising...social platforms are introducing new ways for advertisers to market and execute picture-based native advertising. Instagram rolled out its promoted posts, Pinterest will soon be doing the same. The star of this article though, it seems, is Twitter. Both regular and promoted tweets now preview the image of a photo or video on users' timelines. Marketers will have to adjust to effectively take advantage of these changes. The article offers some rules for cropping so that the message preview is  properly executed. 

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Onion Quits Print in Final Three Cities

the onion is halting its print version in chicago and its two other remaining markets with its dec. 12 issue.
MediaPEprof's insight:

ML

After the discussion of journalism dying, The Onion is halting printing in the last three cities it was distributed in.  In December, The Onion in print form will no longer be available in Chicago, Milwaukee, and Rhode Island.  Also, the Onion moved their editorial staff to Chicago to consolidate their workforce at their headquarters.  The Onion has survived for twenty-five years, due to its website and advertisers.  During the past several years, the paper has disappeared from the newsstands as advertising decreased.  In other cities, the Onion outsourced printing, distribution, and advertising sales.  The content of the print paper is only sixteen pages and it includes two full-page ads.  As of now, the company wants to focus on its branding on their website to attract new advertising and corporate clients.  Recently, the company has signed a contract with Amazon to create a television series.  The future of a web-based Onion is open for business for new clients.

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Verizon Uses Phone Data to Connect Consumer Dots for NBA Teams, Sponsors

Verizon Uses Phone Data to Connect Consumer Dots for NBA Teams, Sponsors | New Media Economies News | Scoop.it

"... there are no indications at Phoenix Suns games that the tracking is occurring or that aggregate information tracing people's locations is provided to the team or its sponsors."

MediaPEprof's insight:

-SD

 

I thought this article was interesting. Our previous reading focused a little bit on what we've talked about all quarter with privacy and how much access big companies have into our lives. Chapter 5 named our cell phones as "trackers" and this article ties right in with it. Verizon is using the data from its customers' locations and behavior in relation to NBA fans to help the teams with sponsorship. I'm interested in finding out how this data will be used...will it be helpful? Verizon notifies us of data collection according to the article... but I wonder if people at these games are aware of just how its being used. 

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Blockbuster to End Domestic Retail, DVD By Mail Services | About DISH

Blockbuster to End Domestic Retail, DVD By Mail Services | About DISH | New Media Economies News | Scoop.it
ENGLEWOOD, Colo.--(BUSINESS WIRE)--DISH Network Corporation (NASDAQ: DISH) today announced that its subsidiary, Blockbuster L.L.C., will end its retail and by mail DVD distribution operations by early-January 2014.
MediaPEprof's insight:

KG

 

The iconic video store is officially over.

 

While Blockbuster has seen its fair share of troubles these past few years, it seemed to be hanging on by a thread. That thread has been cut as Dish announced they will be closing the remaining 300 blockbuster stores in the United States. 50 franchised stores will remain open and unnaffected. Blockbuster will also be closing all of their distribution centers and ending their mailing service to focus solely on streaming.  

 

Dish bought the company shortly after Blockbuster filed for Bankruptcy, but it was too little, too late for the company which failed to adjust to online streaming services sooner. 

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10 Corporations Control Nearly Everything You Buy, 6 Media Corporations Control Nearly Everything You Read or Watch | Mike Shedlock | Safehaven.com

10 Corporations Control Nearly Everything You Buy, 6 Media Corporations Control Nearly Everything You Read or Watch | Mike Shedlock | Safehaven.com | New Media Economies News | Scoop.it
PolicyMic has a very interesting chart that shows how 10 Corporations Control Almost Everything You Buy ... How long will it be, before everything to think read or say is in the pill you took today?
MediaPEprof's insight:

NN

 

Article contains a pretty cool infographic regarding how media ownership has moved to consolidation over the years.  Also includes information regarding the largest brands in the US, including P&G.  Makes you realize who has the real power when it comes to marketing - not the publishers!

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Plotting The Way To IPO, Twitter’s Product Roadmap Has Become Too Data Driven | TechCrunch

Plotting The Way To IPO, Twitter’s Product Roadmap Has Become Too Data Driven | TechCrunch | New Media Economies News | Scoop.it
In its rush towards becoming a public company, Twitter is in danger of sacrificing focus on the altar of growth. And it’s doing it with decisions based..
MediaPEprof's insight:

KG 

This article brings up an interesting point that I don't hear very often - a company being too 'data driven'. Companies need to please investors. Numbers show investors the status of the company. 

 

The article stresses that Twitter has been trying various apps and tactics to offer competitive services, but they are all over the place in doing so. This article makes the argument that Twitter needs to focus on creating an overall focus before taking action. 

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BlueKai: BlueKai Registry

MediaPEprof's insight:

11/3-BB

 

This is not a "scoop" in that it is not a news story, but in my research on Data Exchange I found this fascinating tool from Bluekai that lists what big data thinks about you.

 

You can actually sort through it all and mark the data that does not apply. For instance, they list me as interested in luxury cars and having a much, much higher income range than I should. I'd like to know why that is, but I was able to delete it from my registry.

 

As far as transparency goes, there is an opt-out option: http://www.bluekai.com/consumers.php#optout

 

I also found an opt-out from the NAI, which represents 90 digital advertisers that are also interested in transparency: http://www.networkadvertising.org/choices/

 

These won't stop online advertising, but they stop a lot of companies from using ads tailored at your online habits, etc.

 

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Marketers Are Putting Their Money and Confidence in Social Media

Marketers Are Putting Their Money and Confidence in Social Media | New Media Economies News | Scoop.it
Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.
MediaPEprof's insight:

ML

Now that marketers have fully grasped the importance of social media, they are now becoming more confident in it.  In the digital age, marketers have been using content marketing strategies even more for their brands.  Since they have the model down for creating content, they feel secure enough that their brands are being supported through other outlets.  Social media sites are significant outlets for content being spread to potential customers.  Content marketers use up to 87% of social media platforms for their marketing strategies.  In a survey, marketers preferred Linkedin 91% of the time, rather than Twitter (85%) or Facebook (81%).  However, the mobile platform is still ranked low and print media is still declining.  

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