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10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing Tools for Creation, Distribution and Analytics | New media applied perspectives | Scoop.it

Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....

 

When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.

 

The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....


Via Jeff Domansky
Katerina Diamantaki's insight:

New tools and platforms of content creation and content management to experiment with.

 

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Shelley Kotzé's curator insight, October 10, 2013 1:57 AM

Content Marketing is vital for any company who is online.  Here are some great points on how to make your content marketing easier!

malek's curator insight, October 10, 2013 3:50 AM

No matter how many tools you know, there's always new one you never heard of.  I'll take it for our "Thanks Giving" Canadian version.

Thank you Jeff

Ali Anani's curator insight, October 10, 2013 9:25 PM

Quite interesting. I advise exploring the ten tools as they are educational and of interest

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Print must integrate digital, cross-media platforms – Ricoh | ITWeb

Print must integrate digital, cross-media platforms – Ricoh | ITWeb | New media applied perspectives | Scoop.it
Printing trends indicate that the sustainability of the industry hinges on integration with other channels.
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Rescooped by Katerina Diamantaki from AtDotCom Social media
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How to Find Influencers Who Want to Share and Link to Your Content

How to Find Influencers Who Want to Share and Link to Your Content | New media applied perspectives | Scoop.it
Three useful steps for getting the movers and shakers in your industry sharing your online posts.

Via John van den Brink
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10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing Tools for Creation, Distribution and Analytics | New media applied perspectives | Scoop.it

Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....

 

When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.

 

The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....


Via Jeff Domansky
Katerina Diamantaki's insight:

New tools and platforms of content creation and content management to experiment with.

 

more...
Shelley Kotzé's curator insight, October 10, 2013 1:57 AM

Content Marketing is vital for any company who is online.  Here are some great points on how to make your content marketing easier!

malek's curator insight, October 10, 2013 3:50 AM

No matter how many tools you know, there's always new one you never heard of.  I'll take it for our "Thanks Giving" Canadian version.

Thank you Jeff

Ali Anani's curator insight, October 10, 2013 9:25 PM

Quite interesting. I advise exploring the ten tools as they are educational and of interest

Rescooped by Katerina Diamantaki from MarketingHits
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Stand Out From the Crowd with Unique Content Marketing

Stand Out From the Crowd with Unique Content Marketing | New media applied perspectives | Scoop.it

IntroductionA recently published report from Content Marketing Institute and MarketingProfs noted that 93% of B2B Marketers are using content marketing. Let’s hope you’re not a part of the 7%. With such a high rate of content marketing adoption, competition is fierce. Not only is your content “up against” your direct competitors; you’re also fighting for attention against all other B2B marketers.

 

Let’s say your content is about marketing automation, while another piece of content is about Hadoop. If your reader chooses to read the Hadoop article and forgets to return to your marketing automation piece, then you’ve “lost” that mini-battle. In this piece, I’ll cover tactics you can use to stand out from the crowd. Since everyone’s doing content marketing, you need to attract attention by being unique.


Via Brian Yanish - MarketingHits.com
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Rescooped by Katerina Diamantaki from The Social Media Story
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Crisis Communications in the Network Age

Crisis Communications in the Network Age | New media applied perspectives | Scoop.it
When events are unfolding and everyone is searching for information, it is in the organization’s best interest to use as many of its employees as possible to support the crisis communications effort.

Via Susan Andrews
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Rescooped by Katerina Diamantaki from The 21st Century
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Five Social Media Best Practices for Small NGOs in Developing Countries

Five Social Media Best Practices for Small NGOs in Developing Countries | New media applied perspectives | Scoop.it
As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries, below are five social media best practices specifically tailored for small NGOs in developing countr...

Via Susan Bainbridge
Katerina Diamantaki's insight:

Social Media Best Practices for NGOs: using tools, media, and practices effectively

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Social Media Marketing Platform MarketMeSuite Raises $1.25M ...

Social Media Marketing Platform MarketMeSuite Raises $1.25M ... | New media applied perspectives | Scoop.it
Social media management and marketing platform MarketMeSuite has landed a new strategic investment of $1.25 million from Talus Holdings, a media technology ho..
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Tag Heuer Turns to Rokkan for Social Media

Tag Heuer Turns to Rokkan for Social Media | New media applied perspectives | Scoop.it
Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it.
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Rescooped by Katerina Diamantaki from Augmented Collective Intelligence
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Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things

Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things | New media applied perspectives | Scoop.it

Via Robin Good, Howard Rheingold
Katerina Diamantaki's insight:

insightful

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María Dolores Díaz Noguera's curator insight, November 16, 2013 5:13 AM

Great one.

Olinda Turner's curator insight, November 20, 2013 2:57 PM

Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.

irene's curator insight, January 10, 6:16 AM

Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.

Rescooped by Katerina Diamantaki from visualizing social media
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Infographic: The history of online advertising

Infographic: The history of online advertising | New media applied perspectives | Scoop.it

Advertising has come a long way since the first ever online ad was sold in 1993.

This new infographic from Marin Software plots the industry's biggest moments, from the launch of Facebook to Twitter's promotional tweets and the more recent introduction of Google Adwords.


Via Lauren Moss
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9Dotstrategies's curator insight, October 3, 2013 1:24 AM

History of Online Advertising: An Infographic

Jagadish Pokhrel's curator insight, October 3, 2013 9:54 PM

what's up next?

Lee Werrell's curator insight, October 6, 2013 3:47 AM

Just shows the phenomenal growth of online activity - and it is set to grow exponentially as more peoiple access the internet.

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How to Build a Social Media Network | Social Media Today

How to Build a Social Media Network | Social Media Today | New media applied perspectives | Scoop.it
Here's how to build a social media network that will boost your business.
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Rescooped by Katerina Diamantaki from Business Brainpower with the Human Touch
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The Value of Our Digital Identity

The Value of Our Digital Identity | New media applied perspectives | Scoop.it

Increasingly, we are living double lives. There is our physical, everyday existence. And there is our digital identity, the sum of all the digitally available information about us. As this information grows in volume and variety, the picture of us that it creates is becoming surprisingly complete. And valuable.

 

For organizations, the opportunities digital identity presents are enormous. Applications that leverage personal data can boost efficiency, help focus research and marketing efforts, and spur the creation of personalized products and services that, in turn, spur revenues. For consumers, the benefits are compelling, too: faster service, lower prices, and products better suited to their needs, to name a few.


Via Vicki Kossoff @ The Learning Factor
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Peter B. Sloep's curator insight, December 20, 2012 9:23 AM

The Boston Consulting Group did a survey among 3000 customers. The main conclusions are that, although the economical benefits can be enormous, they will not be realised if people do not want to part with their data. And increasingly people do not want to unless sufficient privacy controls are in place and the benefits are clear to them. This, I am sure, also applies to organisations that provide learning opportunities, such as universities. They too need to act responsibly, in transparant ways and, most importantly, give the user control over his or her data. Universities and commercial elearning providers talk more and more about learning analytics, wanting to know all they can about learners online behaviour, but I hear nothing about privacy other than offhand remarks. (@pbsloep)

 
Rescooped by Katerina Diamantaki from Humanizing Business
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Beyond unified communications: the socially networked enterprise

Beyond unified communications: the socially networked enterprise | New media applied perspectives | Scoop.it
There’s a school of thought that says the established tools of enterprise communication - telephony, instant messaging, email and video - don’t cut the mustard even when glued together with presence and presented as unified communications and...

Via Nathalie Soeteman
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Katerina Diamantaki's curator insight, October 7, 2013 10:27 PM

networked realities transform the way enterprises function