Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....
When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.
The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....
IntroductionA recently published report from Content Marketing Institute and MarketingProfs noted that 93% of B2B Marketers are using content marketing. Let’s hope you’re not a part of the 7%. With such a high rate of content marketing adoption, competition is fierce. Not only is your content “up against” your direct competitors; you’re also fighting for attention against all other B2B marketers.
Let’s say your content is about marketing automation, while another piece of content is about Hadoop. If your reader chooses to read the Hadoop article and forgets to return to your marketing automation piece, then you’ve “lost” that mini-battle. In this piece, I’ll cover tactics you can use to stand out from the crowd. Since everyone’s doing content marketing, you need to attract attention by being unique.
Increasingly, we are living double lives. There is our physical, everyday existence. And there is our digital identity, the sum of all the digitally available information about us. As this information grows in volume and variety, the picture of us that it creates is becoming surprisingly complete. And valuable.
For organizations, the opportunities digital identity presents are enormous. Applications that leverage personal data can boost efficiency, help focus research and marketing efforts, and spur the creation of personalized products and services that, in turn, spur revenues. For consumers, the benefits are compelling, too: faster service, lower prices, and products better suited to their needs, to name a few.
There’s a school of thought that says the established tools of enterprise communication - telephony, instant messaging, email and video - don’t cut the mustard even when glued together with presence and presented as unified communications and...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.