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Rescooped by Rebecca Jade from The 21st Century
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Clay Shirky: How social media can make history | Video on TED.com

TED Talks While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly).

Via Dr. Susan Bainbridge
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What Facebook's Phone and Email Targeting Really Means

What Facebook's Phone and Email Targeting Really Means | New Media and Technology | Scoop.it

Facebook recently announced a new product that allows advertisers to run ads targeted at a specific list of their current customers. Marketers will soon be able to upload a list of email addresses or phone numbers, and then launch a campaign targeted at just those users on Facebook.

 

This capability is not new – it is a product known in the industry as "CRM retargeting." Large portals like AOL, Yahoo, and MSN offer similar products that allow marketers to reach a list of users as they visit their sites, and companies like mine, LiveRamp, help marketers retarget their customer lists across multiple online properties.

 

For digital marketers, CRM retargeting is used already for retention, brand marketing, reengaging past customers, attribution, and more. Consider a large marketer like a wireless carrier. Their CRM contains a customer's email address, what devices the customer has purchased, the lifetime value of the customer, and other key information about the customer. When their subscription is ending and it's time for the customer to likely buy a new device, the carrier would traditionally send a direct mail campaign and email marketing campaign customized for that individual. With CRM retargeting, the marketer can also reach these high-value customers with display ads, video ads, and other online campaigns that are just as targeted and increase cross-channel performance.

 

While the concept of CRM retargeting is not new, Facebook's offering does highlight the revolution in the market with new dimensions: radical simplicity and mass market appeal. Until recently, many CRM retargeting campaigns have run through portals that required large upfront commitments, took weeks to set up campaigns, and demanded difficult file specifications that would require IT involvement. This has meant that only the savviest early-adopters have seen the benefits of it to date. Facebook's product reflects recent efforts by the industry to make CRM retargeting dramatically simpler, allowing any marketer to receive its benefits and encouraging widespread adoption. Soon, it will be an important and effective part of every marketer's toolbox.

 

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Rescooped by Rebecca Jade from Educommunication
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Nouvelles manières de s’informer: la TV désormais vulnérable

Nouvelles manières de s’informer: la TV désormais vulnérable | New Media and Technology | Scoop.it
Toujours moins de journaux imprimés, moins de magazines et de radio, mais aussi désormais de moins en moins de TV.

Via Manuel Pinto
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Search Engines Are Becoming Answer Engines

Search Engines Are Becoming Answer Engines | New Media and Technology | Scoop.it

The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today.

In addition, it has had a strong impact on targeted semantic advertising.

Full Article: http://searchengineland.com/semantic-search-what-is-it-how-are-major-search-and-social-engines-use-it-part-1-133160


Via Antonino Militello
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Coca Cola Advert Turns Any Magazine Into A Smartphone Amplifier (video) » Geeky Gadgets

Coca Cola Advert Turns Any Magazine Into A Smartphone Amplifier (video) » Geeky Gadgets | New Media and Technology | Scoop.it
To celebrate the first birthday of Coca-Cola.FM a clever and very unique advert was created that will potentially transform any magazine into a smartphone amplifier...

Via Efraim Silver
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Recruiters ARE Using Social Media (But Not Like You Think) | The Savvy Intern by YouTern

Recruiters ARE Using Social Media (But Not Like You Think) | The Savvy Intern by YouTern | New Media and Technology | Scoop.it
By now, you know that recruiters and hiring managers are checking you out on social media. However, most job seekers think we’re only looking for keg-stand pi...

Via Dr. Susan Bainbridge
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The Impact of Educational Technology on Today's Students

The Impact of Educational Technology on Today's Students | New Media and Technology | Scoop.it
 Impact of Educational Technology on Students Parents and educators tend to believe that the classroom is a hallowed space set apart from the outside world.

Via Dr. Susan Bainbridge
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Brittany Skinner's curator insight, January 23, 2013 12:04 PM

This is an interesting look at the double-edged nature of integrating technology into the classroom setting. What the author fails to acknowledge as a concern, is whether students are provided with the technological tools, or expected to provide them for themselves. If the latter is the case, will we see a growing divide between families that can afford to buy their child a laptop and those who can not? How will this affect their learning capabilities as classroom activities begin to revolve around the use of technology...

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Simple Guide To Advanced Facebook Advertising [Infographic]

Simple Guide To Advanced Facebook Advertising [Infographic] | New Media and Technology | Scoop.it
Familiarize yourself with the different advertising options available on Facebook through this simple guide infographic.

 

This simple guide will give you the knowledge you need to master Facebook as an advertising and promotional option. Always remember that a long term investment which builds up your brand awareness in people’s minds is much better than counting products sold compared to your investment. Of course that matters too, but as far as brand awareness goes, there is little that will match a good long term campaign. It will all come back to you if you can hold out and keep investing without forcing your products on people. Advertising always works, but maybe not always in the way you envisioned it to.

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Gotye remix blends music with video technology - Tech - eWallstreeter

Gotye remix blends music with video technology http://t.co/dbapfXsY...
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Insights into what the world is searching for -- the new Google Trends - Inside Search

Since we launched Google Trends and Google Insights for Search, we’ve seen millions of people using Trends to keep up with trending interests online, and a range of journalists, businesses and researchers around the world using Insights for Search to compare the popularity of search terms over time and across regions. We have made steady improvements over time, most recently revamping our Hot Searches list to provide richer context for breakout searches.

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Rescooped by Rebecca Jade from The Perfect Storm Team
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New Research: Social Media ROI is Still a Challenge for 57%

New Research: Social Media ROI is Still a Challenge for 57% | New Media and Technology | Scoop.it
A new study from Awareness found that most companies are still struggling with social media ROI. Danny Brown highlights this and other interesting statistics on the future of social media.

Via Stan Smith
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Rescooped by Rebecca Jade from SEO and Social Media Marketing
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Social Media = The New SEO

Social Media = The New SEO | New Media and Technology | Scoop.it

"If you expect to do well with SEO and with your SERP (Social Media Results Pages) results, Social Media engagement needs to become a big part of the equation.

 

If you are scratching your head about what “Social Signals” means, yes, it is one of those jingoistic terms that have emerged in the Social Media Space.

 

It refers to what used to be known as “recommendations” but has now has evolved to“like”, “retweet”, “+1” or, hot-off-the press over on Linkedin, “endorse”.

 

Read More At: http://www.business2community.com/seo/social-media-is-the-new-seo-deal-with-it-0291731


Via Antonino Militello
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Mike Ellsworth's comment, October 7, 2012 11:05 PM
Atty, thanks for the reScoop!
Jordan Sanders's comment, October 10, 2012 9:23 AM
my pleasure, keep the good stuff coming!
Mike Ellsworth's comment, October 10, 2012 10:09 AM
Atty, thanks for the reScoop!
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What works in rich media mobile advertising [INFOGRAPHIC]

What works in rich media mobile advertising [INFOGRAPHIC] | New Media and Technology | Scoop.it

As all advertising, mobile advertising is all about achieving the desired marketing goals, however simple they might be. You might want the consumers to browse your products, to watch your promo video, to find your store, or to simply just go to your Facebook page where they will learn more about you. But which one of these really works in mobile ads and which one works best? Celtra’s Quarterly Mobile Rich Media Monitor offers some useful insight into the performance of various ad experiences and features and aims to serve as a helpul guide for designing effective rich media mobile ads.


Key learnings

The most popular ad features across all four researched industry verticals (Auto, Retail, Entertainment and Finance) are still video and direct response, which are used in more than a half of all ads. They are both also very engaging – more than 10% of users who entered the ad experience watched the video.

 

Each vertical has its own best-performing feature: car dealership locator works best in Auto, product catalog in Retail, gaming features in Entertainment, and ATM/bank locator in Finance.

 

Social media is extremely effective across all verticals. Users love to share branded content from the ads both on Facebook (8.7%) and Twitter (12.6%). The newer social media services, such as Instagram, are even more engaging – more than 20% of users clicked through to Instagram app.

 

Overall, rich media ads are proving to be exceptionally engaging form of advertising with average engagement rates in the double-digits (12.8%).

 

The future is rich

As mobile advertising ecosystem is entering a mature phase, rich media ads are becoming much more sophisticated and elaborate. While including video is still the first and obvious choice for most brands, they are increasingly leveraging advanced mobile capabilities and ad features, such as location-based services, social media and gaming elements. When designed well and used in the right context, these features drive significantly higher ad performance and create much bigger value for advertisers than traditional static “click-to-site” mobile banners.

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Rescooped by Rebecca Jade from The 21st Century
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Duncan Calls For Textbooks To Become Obsolete

Duncan Calls For Textbooks To Become Obsolete | New Media and Technology | Scoop.it
WASHINGTON -- Worried your kids spend too much time with their faces buried in a computer screen? Their schoolwork may soon depend on it.

Via Dr. Susan Bainbridge
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Adult Learners and Digital Media: Exploring the usage

Adult Learners and Digital Media: Exploring the usage | New Media and Technology | Scoop.it
The purpose of this small scale study was twofold:

To explore and understand the attitudes and experiences of adult Canadians who are non-users or limited users of digital media and Information and Communication Technologies (ICTs).
To investigate the ways in which adult learners use and respond to digital media in order to expand their communication potential.


Via Manuel Pinto
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Rescooped by Rebecca Jade from The 21st Century
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Goals Behind Social Media Use - Best Colleges Online

Goals Behind Social Media Use - Best Colleges Online | New Media and Technology | Scoop.it
Discover how schools are now using social media to reach past, current, and future students.

Via Dr. Susan Bainbridge
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Rescooped by Rebecca Jade from MarketingHits
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Most People Don't Use Social Media to Its Full Potential

Most People Don't Use Social Media to Its Full Potential | New Media and Technology | Scoop.it

Social media sites have enjoyed stunning popularity. However, many users aren't unlocking the potential of social media as a tool.


Via BeSocialOnline, John van den Brink, Brian Yanish - MarketingHits.com
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5 Steps to a Successful Twitter Chat | Social Media Today

5 Steps to a Successful Twitter Chat | Social Media Today | New Media and Technology | Scoop.it
Twitter chats are starting to become more Image and more popular and there are reasons for it, 1) promote your brand organically  2) gather like minded participants for intriguing conversation 3) they are easy to set up 4) traffic and reach from the...

Via Dr. Susan Bainbridge
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The Marketing Tactic that Social Media Marketers Often Forget | Jeffbullas's Blog

The Marketing Tactic that Social Media Marketers Often Forget | Jeffbullas's Blog | New Media and Technology | Scoop.it

Pinterest is a popular paranoia, Instagram is indecently addictive and Facebook is so big you cannot ignore it. Social media is the hot business marketing trend. It is discussed at coffee shops, dinner parties and countless conferences.

 

You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.

Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.

 

Yet, there is a danger.

 

That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.

 

There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential.

 

This tactic is sometimes described in code. That code is “SEO”. Let me decipher the code….”Search Engine Optimization“.

 

It is about making it easy for search engines to find your website or blog and rank high in search results.

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Apple’s Maps Is A Black Eye, Nothing More | TechCrunch

Apple’s Maps Is A Black Eye, Nothing More | TechCrunch | New Media and Technology | Scoop.it
Editor's Note: Jim Dalrymple is a former Editor at Large at Macworld, and contributing expert on Apple-related topics on CNN, Fox, CBS and ABC. You can follow Jim on Twitter at@jdalrymple, and on his blog The Loop.
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100 Mobile Learning Apps Across 10 Categories For iPhone (& iPad!)

100 Mobile Learning Apps Across 10 Categories For iPhone (& iPad!) | New Media and Technology | Scoop.it
Even Luddites have to admit the iPhone definitely altered the way humanity interacts with its own devices, making Douglas Adams’ cheeky The Hitchhiker’s Guide to the…...

Via David Miller, Roy Sheneman, PhD, Ann Vega, Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's comment, September 29, 2012 9:48 PM
Thanks Rebecca
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What’s The ROI Of Posting To Pinterest? New Social Media Solution Ohtootay Tells You | TechCrunch

What’s The ROI Of Posting To Pinterest? New Social Media Solution Ohtootay Tells You | TechCrunch | New Media and Technology | Scoop.it
Social media managers looking to prove their ROI of what they do, today have a new option for tracking social analytics, thanks to the official public launch of a service called Ohtootay.

Via Kelly Lieberman
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Where is Technology Leading Higher Education?

Where is Technology Leading Higher Education? | New Media and Technology | Scoop.it
By Doug Ward The rush to create large, free online classes has generated anxiety at universities around the country.

Via Dr. Susan Bainbridge
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