Nooks, Kindles, iPads…oh my! Whatever happened to paperback and hardbacks?! According to one source, people who own e-readers are reading more than they might otherwise, as reflected in rising e-book sales. As a result, e-reader sales continue to increase. Could e-books eventually make good old fashioned books obsolete? Probably not. One reason? For now, only 20% of e-reader owners say that the e-content they want is always available. But the number of people using e-readers is growing. Learn more about the habits of those who feel the need to e-read.
Via Brian Yanish - MarketingHits.com