Question: Which company does this mission statement belong to? “Respect, Integrity, Communication and Excellence . . . We treat others as we would like to be treated ourselves. We do not tolerate abusive or disrespectful treatment. Ruthlessness, callousness and arrogance don't belong here.”
Anyone can say that they’re an ethical, visionary, progressive, blah blah blah company. The problem here, of course, was that Enron was the exact opposite: a predatory corporation feasting on the misfortune of everyone they did business with.
But the problems with mission statements go beyond the typical discord between words and actions. Let’s face it: most mission statements are awful. They’re so bad that there’s a website that randomly generates mission statements. The nonsense the site creates could easily be plugged into any company.