Evolve or die. If it ain’t broke, break it. If you don’t like change, you are going to like obsolescence even less.
By now, the idea that organizations must adapt in order to maintain both relevance and market share in a rapidly changing world is so ingrained that it’s been reduced to pithy sayings. And there are many organizations — from Blockbuster to Kodak, print-only newspapers to pay-phone makers — that no doubt wish they’d followed the advice.
But is constant adaptation always the best policy? Research indicates it isn’t.
Via Kenneth Mikkelsen