Goal setting is a crucial part of any organisation. Goals provide clarity. When people have goals they have the focus to align action with corporate strategy. Many of us will be familiar with SMART goals (Specific, Measurable, Attainable, Relevant and Timebound) which are frequently used as a way to set personal objectives during appraisals. The SMART acronym is simple to understand and memorable. But are SMART goals missing something, are they truly motivational? Line managers could move beyond SMART by setting courageous goals that are exciting, stimulating and create a step change for individuals and organisations.