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How to Change Your Business Culture

How to Change Your Business Culture | New Leadership | Scoop.it

Your business culture needs to be one that can attract, motivate and retain employees, build loyalty and commitment from customers to the success of your business, and support your endeavours to grow the business to greater heights.

 

If your business is not firing on all of these fronts, careful attention needs to be given to improving your businesss culture, and through  these improvements, increase your bottom line.

 

This excellent article, acknowledges that it is extremely difficult to change a business culture, and it suggests four ways you can go about improving rather than completely changing, your existing business culture.


Via Daniel Watson
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How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes

How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes | New Leadership | Scoop.it

"Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game."

 

Excerpts:

 

As a former C-level exec, I was skeptical myself, but now I’m a believer. Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game.

 

About a year ago, the head of marketing for a healthcare company told me, “our leaders are not paid to write and express their POV outside their immediate roles & responsibilities. Besides, many of them don’t write well and would tarnish their image if they tried.”

 

I responded  ...many of your smaller competitors have invested in activating the voices of their senior executives by training them how to blog and also how to utilize social media to expand their reach and influence.”

 

This prediction recently became a reality and not only has the head of marketing been fired, but the company has had to hire new talent that understands how to implement the power of social media.

 

Read the full post and helpful comments here.


Via AnnaGenis, Deb Nystrom, REVELN Consulting, Robin Martin, AlGonzalezinfo
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