New Knowledge about Nanotechnology
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Intellectual Property Guide | IP made simple | Inngot

Intellectual Property Guide | IP made simple | Inngot | New  Knowledge about  Nanotechnology | Scoop.it

What does IP mean?

Why should I care about it?

What things are included in IP?

How much is my IP worth?


Via Inngot
Sergey Yatsenko's insight:

Good  question.  How  much  is  my  Nanotechnology  / New IP of Nano/ ?

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Inngot's curator insight, May 14, 2013 4:33 PM

Don’t ignore the most valuable things your business owns.

New  Knowledge about  Nanotechnology
Nanotechnology is new type of IP.
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Building Thought Leadership through Content Curation


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Building Thought Leadership through Content Curation
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How is Critical Thinking Different from Analytical or Lateral Thinking?

How is Critical Thinking Different from Analytical or Lateral Thinking? | New  Knowledge about  Nanotechnology | Scoop.it
How is Critical Thinking Different from Analytical or Lateral Thinking? - MINDSIGHT_STAR | LinkPlug

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Hi, Travis.   Why it's important to have an 'All Star' profile on LinkedIn. Share your knowledge and expertise. -  */S.Y\ How is Critical Thinking Different from Analytical or Lateral Thinking? on Scoop.it. This is my Best . This is Best Content Generation.
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Data vs creativity? Data should be a huge tool in the ongoing fight against mediocrity

Data vs creativity? Data should be a huge tool in the ongoing fight against mediocrity | New  Knowledge about  Nanotechnology | Scoop.it
I just don’t get the basis of this argument. 

The most successful businesses (and ones I would deem as progressive and creative) of recent years have been those that have built their strategy based upon ‘data for good – divine data’. 

Data that has driven actionable insight and fuelled creativity rather than overwhelmed and brought it to the lowest common dominator. Data that has in turn led to greater empathy, personalisation, removal of the unnecessary and ultimately value. Data in digital is optimising user experience and information architecture and fuelling individual enhanced experiences. It shouldn’t be about marketing’s obsession with data, but businesses’ obsession with data.

Data by any other name is insight. Without knowing or seeing each and every agency’s creative brief, I could make a fairly well informed judgment that there is a section on said brief that asks the question ‘what is the key insight?’ in one way or another. This insight then fuels the proposition from which every creative idea – every on-brief idea, that is – is spawned.

Who is so anti-data in the context of creativity? Data should be a huge tool in the ongoing fight against mediocrity. Data should be the way in which agencies can remove subjectivity from decision making. Data should be embraced to help clients de-risk bravery when it comes to creativity. Data should enable greater creativity by giving clients confidence when buying braver ideas.

Data and creativity should have a symbiotic relationship without tension. We don’t expect clients to make decisions on where to place their advertising and messages based upon which billboard or poster site looks nice or instinctively feels right, or what TV programmes they think might be right based upon ‘informed’ opinion. Programmatic is yet more evidence of the evolution of how data is shaping decision making in real-time.

Clients make these significant seven and sometimes eight-figure investments because media agencies have the tools that help them make the better decisions, likely to have the greatest impact with the lowest wastage – based upon statistically sound empirical evidence. 

It seems quite counterintuitive to then put a greater risk on the future commercial success of the brand down to, at worst, being seduced by a fantastic agency planner and creative storyteller at presentation of the idea; or at best, the storyteller backed up with a bit of ‘home grown’ qual. The vast majority of campaign budgets (80/90 per cent for argument's sake) are in media yet it is the creative (10/20 per cent) that has the power to disproportionately pay back to a significant extent even outside of the campaign period. Yet for the most part the data rigour is seldom exercised to the same extent.

The right type of data availability forces discipline and robustness in thinking; it should unlock greater transformational potential because when understood and interrogated fully it should make arguments bulletproof without suffocating the creative piece of magic that underpins it. Without it you are effectively making informed guesses with seriously high stakes.

However there is a key watchout. I’m sure each and every creative or frustrated account man reading this may highlight how their most creative ideas never seem to make it through the ‘creative killer’ of a focus group. Creativity, as previously stated, should have an equal, symbiotic relationship with useful and actionable data – not one rule the other. 

That also highlights what I consider to be an extremely damaging force on creativity: the ‘focus group’, or bad data as I fondly refer to it. Yes it is a form of data evaluation and validation – yet for me it more often generates futile results. We are replacing one small decision making committee with another – the client with the ‘consumer’ (or the  professional qual-grouper who very loosely fits the demographic profile). They are equally incredibly important in the process; however true creativity that captures hearts and minds and at best transcends audience to create further affinity or reappraisal will always win through if the idea is strong enough. It is scale of the data that would prove this.

The big misconception is that if data begins to ‘win’ more in the tension against creativity it will lead to formulaic science-based outputs and a creative industry devolving into an automated numbers industry. If this is so, why are creative agencies so keen to share and celebrate KPIs and metrics as part of the mainstay of the award entry video? Data at this point is the validation of excellence in creativity and effectiveness that we all can learn from and be inspired by. But this has then led to other clients and agencies feeling empowered enough to want to emulate these successes by being creatively liberated through these commercial case studies.  

Great creativity, creativity that can impact culture as well as the bottom-line, will be more commonplace with the progressive client and agency minds that open themselves up to take those leaps of faith, de-risked through the value of data.

There are always going to be anomalies, however this is the point – is a piece of work creative if it is ineffective?

Via Charles Tiayon
Sergey Yatsenko's insight:
Data and creativity should have a symbiotic relationship without tension.  -   */S.Y\  Data is  "Raw Materials"  for  Thought Leader and  they  make  Best   Business  Decisions  for  SME's  after  Personal  Creativity .
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Ethan E Rix's curator insight, October 29, 2014 9:06 AM

Is data and creative at odds with one another? The title of this article first gave the impression that it would compare the pros and cons of creative to that of data driven strategy. However, reading deeper the writer conveys the complementary nature of these tools that are available to a marketer to aid in the creative process.


If anything, data is the insight that creates the backbone of a good idea. To a good analyst, the millions of seemingly inhuman data points tells a story. It can relay values, empathy, and personalities of an entire sample which should drive the creative stages. Their persuasion is logical and follows the empirical evidence to the highest chance of statistical success. Equipped with this, creative strategy can not only be authentic but can have a better chance of persuading your team to the value of the idea.


Good ideas do not speak for themselves. The concept that a “eureka” moment will dawn on you and your entire team will all agree immediately goes against the value of peer review.The idea should be torn apart, deliberated, compromised, and rebuilt with the different perspectives and insights of your peers. But, if you support yourself with relevant data you will compliment your logical and creative aspects to support your strategy.


Creativity is the connection of existing knowledge in a way that has not been done before. Integrating the logical nature of data analysis allows you to see new connections in interesting ways and bring value and depth to your ideas to contribute to the bottom line.


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This Company Is Helping Fashion Brands Make Smarter Product Decisions Via Predictive Analytics

This Company Is Helping Fashion Brands Make Smarter Product Decisions Via Predictive Analytics | New  Knowledge about  Nanotechnology | Scoop.it
Brands including Ralph Lauren, Sperry, Lucky Brand and True Religion are turning to a predictive analytics platform called Makersights to help inform their product design and development.

Via Andre Castaybert
Sergey Yatsenko's insight:
That balance of creativity and science is a huge part of how we built our company.  -   */S.Y\  The Evolution on Web born the Revolution on Mindset for Consumers.
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Predictive analytics are the future of big data

Predictive analytics are the future of big data | New  Knowledge about  Nanotechnology | Scoop.it
Enterprises need to use their data repositories to predict not reflect,Cloud Computing,Business Software,Strategy,Databases ,Big Data,Salesforce,Microsoft Dynamics,CRM,Analytics
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On the importance of long term thinking

On the importance of long term thinking | New  Knowledge about  Nanotechnology | Scoop.it
Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…

Via Simon Staffans
Sergey Yatsenko's insight:
On the importance of long term thinking   -  */S,Y\   Nanotechnology give New Philosophy for Science, real Application of they for Development.
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Simon Staffans's curator insight, May 6, 2016 1:56 PM
Thoughts on the importance of thinking further than the next ad ... much much further.
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10 Laws of Social Media Marketing

10 Laws of Social Media Marketing | New  Knowledge about  Nanotechnology | Scoop.it
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.


Via Webmaster
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*/S.Y\ Law of Social Media. POSITIVE SOCIAL INTERACTIONS give the Growth of Your Social Media. A Permanent Creativity born Real Interest & New Connections of Users in Network.
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Webmaster's curator insight, November 12, 2016 6:45 AM

#Outsource all your #SocialMediaMarketing for one small monthly fee. #Powerpost

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Building a Creative Vision - Innovation Excellence (blog)

Building a Creative Vision - Innovation Excellence (blog) | New  Knowledge about  Nanotechnology | Scoop.it
Building a Creative Vision
Innovation Excellence (blog)
Unfortunately, in the world of creativity, especially business creativity, The Cult of the Idea has become a powerful force.

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#WorkingOutLoud on Types of Power: Individual vs Networked

#WorkingOutLoud on Types of Power: Individual vs Networked | New  Knowledge about  Nanotechnology | Scoop.it
Individual power is that which an individual can wield directly, what may historically have been viewed a strong social ties within a network, ties that carry influence and are forged upon trust. Individual power may have a second layer of effect out to the loose social ties that sit further out in our network. Ultimately individual power is limited to 1° of separation.

Network power relies on the amplification and social reinforcement of the communities around us. It’s the type of power that can take ideas and make them spread, often not equally through networks, but rather through nodes and amplifiers. Nodes are highly connected individuals within a network who will carry high social capital and high social reputation. Ideas that flow through these high-value nodes are much more likely to be amplified. This amplified effect is the basis of networked power. Martyrs and heroes both convey networked forms of power. Indeed, both also operate individual power, people they can interact with directly, as well as broadcast power out to a wider network with whom they do not interact, but it’s through the amplification and reinforcement of nodes and amplifiers in the network that they gain their networked power.

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Both individual, and hence network power which grows out of it, are based upon high authenticity. It’s another reason why formal messages often fall victim to socially amplified ones: because the socially amplified ones, founded upon individual power, have great authenticity.     -      */S.Y\   Nanotechnology give New Philosophy for Science, real Application of they for Development. This is Individual  Power.  -  The Evolution of Leader . A Permanent Creativity give " Things of Perfection", the Application of They born Smart Transformation / New Understanding & Analytical Wisdom. This  is  a Digital Realization  of  Thought Leader on Network.  This is Network Power.
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Delivering Transformational Leadership: Pt. 1—Strengthening Your Core - Enterprise Transformation Results

Delivering Transformational Leadership: Pt. 1—Strengthening Your Core - Enterprise Transformation Results | New  Knowledge about  Nanotechnology | Scoop.it
This post highlights how by owning key weaknesses, transformational leadership can inspire and strengthen you and your teams.

Via Dr. Susan Bainbridge
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Just as experts in fitness tout the benefits of strengthening your “core,” fostering transformational leadership in yourself and your organization means building a different kind of strong “core.” -*/S.Y\ Self - Awareness is the Positive Results of Transformation with new Mindset .
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How creativity can solve your problems

How creativity can solve your problems | New  Knowledge about  Nanotechnology | Scoop.it

Interacting with the world requires creative problem solving every day. Enter Tina Seelig's innovation engine. Tina gives us her creative insights as to how different aspects in our lives like culture, attitude, imagination, knowledge, habitat and resources help shape the way we solve our problems. According to Tina, the bigger the problem, the bigger the opportunity to find creative solutions!

 

"Creativity allows you to thrive in an ever-changing world and unlocks a universe of possibilities. With enhanced creativity, instead of problems you see potential, instead of obstacles you see opportunities, and instead of challenges you see a chance to create breakthrough solutions."

 

Here's a quick recap on how creativity works:

1. it identify opportunities

2. It allows you to reframe problems.

3. It encourages you to challenge existing assumptions

4. It allows you to connect and combine ideas

 

Im on a mission to spread creativity. Share your insights, follow me on Twitter @hubertvalentino. I'd love to hear from you.


Via Hubert Cosico, Florin-Daniel Anton
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But the Innovation Engine has an ignition key and it’s not easy to turn. “It’s hard to get beyond obvious answers,” Seelig says, “It takes work and commitment to get beyond the first, second, and third waves of ideas to get to the ones that are really interesting.” - */S.Y\ This is really interesting. A Permanent Creativity give "Things of Perfection",The Real Application of They born Smart Transformation / New Understanding & Analytical Wisdom/. This is New Level Knowledge

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Strategy Isn't What You Say, It’s What You Do

Strategy Isn't What You Say, It’s What You Do | New  Knowledge about  Nanotechnology | Scoop.it

Every organization has a strategy: its strategy is what it does.


Via Emeric Nectoux
Sergey Yatsenko's insight:

Strategy Isn’t What You Say, It’s What You Do. - */S.Y\ Real Result is Correlation between real Opportunity for Development /exterior / and Capacity for Realization / interior /.

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Emeric Nectoux's curator insight, June 26, 2014 3:35 AM

The point is that everyone needs to connect the dots. If strategy is what people do rather than what bosses say, it is absolutely critical that each person in the organization knows what it means to take actions that are consistent with the intent of the strategy as asserted.

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How big data and #predictiveanalytics are transforming sports

How big data and #predictiveanalytics are transforming sports | New  Knowledge about  Nanotechnology | Scoop.it

Can an algorithm tell a batter if the next pitch will be a curveball or a slider? Can data help basketball teams play better defense?


Via Riaz Khan
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How big data and predictive analytics are transforming sports. - */S.Y\ The Real Results of Application for Health can use, also for Sports.

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Critical Thinking: A Necessary Skill in the Age of Spin

Critical Thinking: A Necessary Skill in the Age of Spin | New  Knowledge about  Nanotechnology | Scoop.it
Attorney and author G. Randy Kasten suggests that educators have an obligation to prepare young minds for the thickening information cloud they're already being forced to navigate.

Via Travis White
Sergey Yatsenko's insight:
*/S.Y\  Creative Reflection determine your Capacity for Rethinking with New Mindset.
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Focus - Great Leaders Have It. Do You? - Forbes

Focus - Great Leaders Have It. Do You? - Forbes | New  Knowledge about  Nanotechnology | Scoop.it
The difference between mediocrity and success is often found in the ability to focus. Focus affords its practitioner uncommon levels of intensity and discipline, which often lead to extraordinary accomplishment.

Via Dr. Susan Bainbridge
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QUOTE OF THE DAY Leadership is a decision, and you have to deliberately make it. Vince Molinaro The difference between mediocrity and success is often found in the ability to focus. Focus affords its practitioner uncommon levels of intensity and discipline, which often lead to extraordinary accomplishment. - */S.Y\ Leadership's Secret is Find New Paradigm for Development. 
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Connected Customer Experiences Are at the Heart of Digital Transformation

Connected Customer Experiences Are at the Heart of Digital Transformation | New  Knowledge about  Nanotechnology | Scoop.it
Customer experience (CX) is one of the most important trends in business today as it brings companies closer to customers and customers closer to brands. But CX is also so much more. The work toward creating more relevant, meaningful and productive customer experiences also places your company and employees on a path toward business transformation.

But this isn’t change for the sake of modernization or shareholder value. This is changing your business from the outside in and the inside out to be relevant and engaging to a new generation of customers and employees. But to do so means that CX must evolve from legacy-based approaches to design human-centered strategies and infrastructures that are intuitive, productive and frictionless to real-world customers, not just shareholders.

We live in a time of digital Darwinism, an era when technology and its impact on business and society is constant with varying, but inevitable, degrees of disruption. The thing about digital Darwinism is that it plays out differently in the case of each industry and each organization. It’s less about the origin of the species and more about its fate as digital Darwinism is enlivened though changes in people (your customers, employees and stakeholders) and how markets are advancing as a result. Survival takes an intentional, informed effort to drive business evolution and modernization. But to thrive, takes something more.


Via Don Dea
Sergey Yatsenko's insight:
We live in a time of digital Darwinism, an era when technology and its impact on business and society is constant with varying, but inevitable, degrees of disruption. The thing about digital Darwinism is that it plays out differently in the case of each industry and each organization. It’s less about the origin of the species and more about its fate as digital Darwinism is enlivened though changes in people (your customers, employees and stakeholders) and how markets are advancing as a result. Survival takes an intentional, informed effort to drive business evolution and modernization. But to thrive, takes something more. - */S.Y\ Digital Darwinism as The Full Cycle Transformation of Thought Leader .
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Types of Analytics: Descriptive, Predictive, Prescriptive ! 

Types of Analytics: Descriptive, Predictive, Prescriptive !  | New  Knowledge about  Nanotechnology | Scoop.it
The big data revolution has given birth to different kinds, types and stages of data analysis. Boardrooms across companies are buzzing around with data analytics - offering enterprise wide solutions for business success. However, what do these really mean to businesses? The key to companies successfully using Big Data, is by gaining the right information which delivers knowledge, that gives businesses the power to gain a competitive edge. The main goal of big data analytics is to help organizations make smarter decisions for better business outcomes. 

 Thomas Jefferson said – “Not all analytics are created equal.”

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Fouad Bendris's curator insight, December 15, 2016 4:54 AM
Understanding the differences between the three types of analytics – Predictive Analytics, Descriptive Analytics and Prescriptive Analytics.
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Creating the future? QR codes + new forms of storytelling

Creating the future? QR codes + new forms of storytelling | New  Knowledge about  Nanotechnology | Scoop.it
There is something retro about the concept of 'storytelling' and I prefer it to the concept of immersive experience when it comes to new media forms, not least because I find that storytelling has ...

Via Simon Staffans
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Creating the future? QR codes + new forms of storytelling.  -  */S.Y\  The Modern World has Index of Transformation. QR - Codes, Cellular, Cryptocurrency , ... ext.
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Literacy: Understanding Media and How They Work

"What society needs from media in the age of digital communication is literacy in understanding media, they ways they operate, and what it means for society, All over the world, from the most affluent urban cities to the poorest slums, children grow up with mass media, popular culture and digital media. Today people experience a surfeit of information and entertainment choices that require them to use increased discrimination in evaluating the content and value of media messages. For many years, advocates, reformers, educators, and public officials – and the media industry – have made sustained efforts in the U.S. and around the world to advance public understanding of mass media, digital media and popular culture in the hopes of transforming passive consumers into critical users and active citizens. Because people are now using media in new ways and the volume of information shared is enormous, “all citizens need to have the ability to access, analyze and evaluate images, sounds and texts on a daily basis especially if they are to use traditional and new media to communicate and create media content."

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Raise water prices by as much as 100% to reflect production cost: Economist

Raise water prices by as much as 100% to reflect production cost: Economist | New  Knowledge about  Nanotechnology | Scoop.it
Economics professor Ng Yew-Kwang also thinks that imposing a significant increase at once, instead of in phases, would be more effective in changing habits.
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*/S.Y\  - Quality of Drink Water as  the Index of Understanding in the Future .
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Self-Improvement: How Investing In Yourself Is Always Wise For Your Business

Self-Improvement: How Investing In Yourself Is Always Wise For Your Business | New  Knowledge about  Nanotechnology | Scoop.it
Strive to make your business bigger and better, but also work to make yourself smarter and more skilled.
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*/S,Y\   Leadership's Secret is Find New Paradigm for Development.
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To Foster Your Creativity, Don't Learn To Code; Learn To Paint

To Foster Your Creativity, Don't Learn To Code; Learn To Paint | New  Knowledge about  Nanotechnology | Scoop.it
The best way to foster innovation and creativity is to study and seriously practice the arts.


In the history of the Nobel Prize, nearly every Laureate has pursued the arts. According to research by psychologists Michele and Robert Root-Bernstein, “almost all Nobel laureates in the sciences actively engage in arts as adults. They are twenty-five times as likely as the average scientist to sing, dance, or act; seventeen times as likely to be a visual artist; twelve times more likely to write poetry and literature; eight times more likely to do woodworking or some other craft; four times as likely to be a musician; and twice as likely to be a photographer.”
Physicist Max Planck, who both wrote operas and composed symphonies, once wrote that scientists “must have a vivid intuitive imagination, for new ideas are not generated by deduction, but by artistically creative imagination.”
History seems to agree with him. Many of the world’s greatest scientists, in eras both ancient and modern, were also artists. Da Vinci, of course, is famous for his talents both artistic and scientific. Robert Fulton, the inventor of the modern steam engine, was a painter. The actress Hedy Lamarr was the of the patent that underlies cell phones, wi-fi and GPS. Her partner in that invention? George Antheil, a composer and musician.


Via Claudia Mihai, Alessandro Cerboni, Emre Erdogan
Sergey Yatsenko's insight:
In particular, by learning to code. Arbesman argues that “through code, and the recognition that algorithmic similarity occurs over and over, we can see the similarities between different spheres of knowledge.”  -  +/S.Y\ Nanotechnology give New Philosophy for Science, real Application of they for Development.
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Jean-Michel Livowsky's curator insight, February 6, 2014 6:44 AM

Einstein, franchement, était d'une nullité crasse au violon. Heureusement, il était plus physique, comme garçon.

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Content, Inter-Linked Data And SEO

Content, Inter-Linked Data And SEO | New  Knowledge about  Nanotechnology | Scoop.it

Content Marketing and Social Media presence are not the new SEO and are certainly not replacing search.

 

They are supplementing SEO along with all the other on-page and off-page factors on which we have been working on till date.

 

So, adding regular great content is the key to the right start, but just having great content is not enough, as the search engines are checking the social buzz too.

 

The social signals add to the reputation and this online reputation is the lifeline of any online presence. In the real world, “You are what your thoughts are” on the web “You are what You Share and where you share”.

 

Read More: http://www.searchenginejournal.com/about-content-inter-linked-data-and-seo/40940/

 


Via Antonino Militello
Sergey Yatsenko's insight:
In the real world, “You are what your thoughts are” on the web “You are what You Share and where you share”.  -  */S.Y\ My Code Content is A Permanent Creativity.  Power up your Thinking with a Permanent Creativity.
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Criteria for Authentic Spiritual Realization

Criteria for Authentic Spiritual Realization | New  Knowledge about  Nanotechnology | Scoop.it

Discover inspiring, crucial Criteria for Authentic Spiritual Realization or optimal well-being to understand the all-important goal or aim or religious/spiritual life...


Via A Rosemont Journey
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Deep insight or intelligence—e.g., an ability to discern the Real (the unchanging Source-Awareness or God-Self) from unreal changing phenomena, the fleeting forms of the Formless.  -   */S.Y\   The difference between ordinary and extraordinary is new opportunities from two point of views.

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Introverts Will Soon Rule the Business World

Introverts Will Soon Rule the Business World | New  Knowledge about  Nanotechnology | Scoop.it
While introverts innovate, extroverts are mostly talk. So in a business world where innovation is crucial, do we really need the extroverts?

Via agilITe Services
Sergey Yatsenko's insight:
Since all these trends are continuing apace, it's fair to wonder whether there's much of a role for extroverts in today's must-be-innovative, dispersed, globalized firms. After all, you can't glad-hand over the internet.  -   */S.Y\ A Permanent Creativity is the Best Quality for Leader with New Opportunities for Business.

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