Newspapers are well positioned to start local membership programs modeled after AAA or AARP.
In the days before MapQuest and Google Maps, the first stop you’d make when planning a long road trip was often your local AAA office. There — if you were a member — you could get directions, maps, listings of hotels and attractions, and information on discounts at some of the places you were headed. And, of course, if you got stuck somewhere along the way, AAA would give you the tow, jump or gas you needed to be on your way.
Via Lelio Simi