If you are wondering how to tweet (or how to Twitter for others), then the best place to start is by retweeting. Retweeting needs to be a part of your content marketing strategy, even if you are a (RT @GerryMoran: Only 6% of tweets are retweeted ...
Tweeter boast one of many benefits, which in this case make very clear how different digital media to traditional media. Although both are communication devices, consumers have little or no chance to interact with the producer. Also, 'broadcasting', traditional media only able to deliver generalised messages which can be narrowed down to a group of people. Since the Internet allow resources allocation (e.g.), IMC channels such as Tweeter enable the ability to customise messages to fit any communication requirements. As a result, an appropriate mix between the two methodologies must be devised, so that the producer can reach a larger body of consumers.
“Whether you’re a nonprofit or a for-profit organization, here are four ways customer intelligence can drive business insight”To provide the most value, insight teams need to consider different sources of data and information. They also need to monitor and capture trends effectively. That’s why having a customer intelligence platform is so important: it not only lets you see what people are saying on social media; it also allows you to validate the trends you see directly with your donors, customers and other stakeholders. - See more at: http://www.visioncritical.com/blog/better-customer-engagement#sthash.ez6F2MVL.dpuf“.”
Via Bonnie Hohhof
Creating competitive values for customers relys on how effective one use its own 'customer intelligence'
Success in today’s competitive markets depends in no small measure on knowing your competition. The words Big Data and Competitive Intelligence are familiar to most. You hear them everywhere because they are key components of the online marketing world today. But do you know exactly what Competitive Intelligence is, and how it should be used in the most efficient way?.
Via Bonnie Hohhof
More effective traditional media exposure by taking advantage of free digital exposure
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.