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4 Reasons Why Retweeting Needs To Be A Part Of Your Content Marketing Strategy

4 Reasons Why Retweeting Needs To Be A Part Of Your Content Marketing Strategy | New gadgets | Scoop.it
If you are wondering how to tweet (or how to Twitter for others), then the best place to start is by retweeting. Retweeting needs to be a part of your content marketing strategy, even if you are a (RT @GerryMoran: Only 6% of tweets are retweeted ...
Zerces's insight:
Tweeter boast one of many benefits, which in this case make very clear how different digital media to traditional media. Although both are communication devices, consumers have little or no chance to interact with the producer. Also, 'broadcasting', traditional media only able to deliver generalised messages which can be narrowed down to a group of people. Since the Internet allow resources allocation (e.g.), IMC channels such as Tweeter enable the ability to customise messages to fit any communication requirements. As a result, an appropriate mix between the two methodologies must be devised, so that the producer can reach a larger body of consumers.
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How to turn customer intelligence into competitive advantage

How to turn customer intelligence into competitive advantage | New gadgets | Scoop.it
“Whether you’re a nonprofit or a for-profit organization, here are four ways customer intelligence can drive business insight”To provide the most value, insight teams need to consider different sources of data and information. They also need to monitor and capture trends effectively. That’s why having a customer intelligence platform is so important: it not only lets you see what people are saying on social media; it also allows you to validate the trends you see directly with your donors, customers and other stakeholders. - See more at: http://www.visioncritical.com/blog/better-customer-engagement#sthash.ez6F2MVL.dpuf“.”;
Zerces's insight:
Creating competitive values for customers relys on how effective one use its own 'customer intelligence'
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How Does Competitive Intelligence Tie Into Search?

How Does Competitive Intelligence Tie Into Search? | New gadgets | Scoop.it
Success in today’s competitive markets depends in no small measure on knowing your competition. The words Big Data and Competitive Intelligence are familiar to most. You hear them everywhere because they are key components of the online marketing world today. But do you know exactly what Competitive Intelligence is, and how it should be used in the most efficient way?.
Zerces's insight:
More effective traditional media exposure by taking advantage of free digital exposure
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