New Frontiers in Marketing
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New Frontiers in Marketing
The latest tips and trends in online marketing for small businesses
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Get to the Point: Ten Reasons You Shouldn't Ignore Social Media

Get to the Point: Ten Reasons You Shouldn't Ignore Social Media | New Frontiers in Marketing | Scoop.it
Plenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine Whittemore says many skeptics have come to the conclusion that traditional methods of attracting customers are no longer enough.

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Monday’s 5 Social Media Must-Reads

Monday’s 5 Social Media Must-Reads | New Frontiers in Marketing | Scoop.it
Below are 5 social media must-reads from last week that we wouldn’t want you to miss.

Adding an iFrame Application to your Facebook Fan Page
Three Paradigm Shifts to Get More from Your Facebook Fan Page
Incinerate Your Social Media Checklist
23 Social Media Facts to Share with Executives
Facebook Advertisers: Fanatics or Lunatics?
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Fortune 500 Marketing Techniques For SMBs

Fortune 500 Marketing Techniques For SMBs | New Frontiers in Marketing | Scoop.it
If there’s one thing I’ve learned from managing online marketing programs for Fortune 500 caliber brands it’s that most of them are extremely inefficient, mainly due to internal bureaucracy that slows down decision-making and implementation to a snail’s pace. If a small business were to operate that way, it would go out of a business in about a week.

That said, I’ve also learned that many of these larger, enterprise-caliber brands have learned to leverage certain online marketing techniques quite well. I’m convinced that one of the main reasons small businesses don’t leverage these techniques is simple lack of awareness, so I figured I would share my own personal list of highly effective enterprise techniques that a small business can use:
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The Three Best Ways to Put Your Small Business Marketing on Autopilot :: The Unchained Entrepreneur

The Three Best Ways to Put Your Small Business Marketing on Autopilot :: The Unchained Entrepreneur | New Frontiers in Marketing | Scoop.it
Let’s face it…We truly are all given the same 24 hours in a day. As an entrepreneur, on any day you likely have to handle your social networking,write an ezine or blog, answer a zillion emails, take care of clients, projects or customers, attend meetings of one sort or another, do some bookkeeping, and on and on and on.

Luckily, there are three ways any overworked entrepreneur can put their marketing on autopilot…

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10 Steps to Grow your Business

10 Steps to Grow your Business | New Frontiers in Marketing | Scoop.it
To run your business at its very best, use our step-by-step process to help you tweak, streamline and turbo-charge the performance and profitability of your business. These 10 steps could just be the game-changer you've been waiting for.
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Creating Itchy: Tips for small business marketing with social media

Creating Itchy: Tips for small business marketing with social media | New Frontiers in Marketing | Scoop.it
Some great people that have great products ruin their social media presence by being so intrusive with push marketing. Here are 6 tips for social media that I think all business should think about online.


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Should Your Business Focus on Teaching Over Selling?

Should Your Business Focus on Teaching Over Selling? | New Frontiers in Marketing | Scoop.it
What percentage of your time is invested in teaching people how to use a new skill?

The reason I ask is because businesses like Hubspot have turned teaching into an online lead generating tool that can make your more money than traditional advertising can achieve.
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5 New Ways to Market Your Brand on Facebook

5 New Ways to Market Your Brand on Facebook | New Frontiers in Marketing | Scoop.it
Check out how to use Facebook Questions, Places Pages, New Groups, photos and Likes to market your brand on the world's largest social network.
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Personal Branding in Social Media | Marketing Conversation™

Personal Branding in Social Media | Marketing Conversation™ | New Frontiers in Marketing | Scoop.it
Participating in social media can give you the upper-hand when it comes to job hunts especially when you have developed a very good and neat personal brand in social media. Just like in marketing and advertising, reputation says it all when you are looking for an opportunity in the social media world. It is as good as marketing yourself and creating a good personal brand.

Mike Johansson gives us a jump start if we would like to start personal branding using social media in his “Personal Branding in Social Media: A First Checklist” :

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How WWE Conquered the Social Media Arena

How WWE Conquered the Social Media Arena | New Frontiers in Marketing | Scoop.it
“One of the things we’ve seen over the last five years is an evolution of web usage. There was a time when the search engines became the de facto ‘home’ or start page for a lot of folks. They basically used the web to discover and find things. Sites like AOL and some of the portals came around to give people a home, and some of the personalized services were evolved to give people a place to nest.

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100 Indispensable Personal Branding Tips | The Social Media & Personal Branding Blog

100 Indispensable Personal Branding Tips | The Social Media & Personal Branding Blog | New Frontiers in Marketing | Scoop.it
100 Indispensable Personal Branding Tips
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22 Hot New Social Media Tools Worth Exploring

Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.

What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:

* Tools for pictures, video, audio and screen capture
* Tools to measure and track results
* Tools to manage content
* Blogging tools
* Twitter tools
* Other social media tools

Try them out. And be sure to report back here with your thoughts.
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Facebook for Business Tip #4: Custom “Tabs” // Social Media ...

Facebook for Business Tip #4: Custom “Tabs” // Social Media ... | New Frontiers in Marketing | Scoop.it
Adding a custom tab to your Facebook Page can be an effective way to help your Page stand out from the crowd, promote exclusive “fan-only” deals, showcase a new product or simply welcome new visitors with a branded splash page. Tabs can be fancy with a lot of bells and whistles, but I recommend focusing more on news feed optimization and keeping your tabs simple.
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Getting Started With Social Media: A Resource Guide | Social Media Examiner

Getting Started With Social Media: A Resource Guide | Social Media Examiner | New Frontiers in Marketing | Scoop.it
An easy guide for businesses to start using social media to build communities where they engage and connect with clients;
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52 Email Marketing Tips | Email Marketing : Blue Sky Factory

52 Email Marketing Tips | Email Marketing : Blue Sky Factory | New Frontiers in Marketing | Scoop.it
Want 52 tips that will help you grow your business through email marketing? You're in luck! We are excited to offer you simple but useful tips - one for every week of the year.
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Seth's Blog: How should you treat your best customers?

Seth's Blog: How should you treat your best customers? | New Frontiers in Marketing | Scoop.it
Here's what most businesses do with their best customers: They take the money. The biggest fan of that Broadway show, the one who comes a lot and sits up front? She's paying three times what the person just three rows... (How should you treat your best customers? - http://copy.bz/guDNhU)
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Business Blogs » Blog Archive » 12 Tips for Using YouTube to Promote Your Business

Business Blogs  » Blog Archive   » 12 Tips for Using YouTube to Promote Your Business | New Frontiers in Marketing | Scoop.it
Most people are afraid to use YouTube to promote their business.

Here are 12 of my favorite tips for using YouTube to promote your business.
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Blogging Guides For Beginners

Welcome to the Blogging Tips Guides section. In this area our aim is to walk you through the basics of ...
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7 New Social Media News Items You Need to Know

7 New Social Media News Items You Need to Know | New Frontiers in Marketing | Scoop.it
21 Creative Ways to increase your Facebook fanbase and expand your reach in social media
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The Ultimate Non-Designers Guide to Branding

The Ultimate Non-Designers Guide to Branding | New Frontiers in Marketing | Scoop.it
This ultimate branding resource will help you define your core message and choose colors, type-faces, and other design elements for your business or blog.
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How Niche Communities Build Brand Awareness

How Niche Communities Build Brand Awareness | New Frontiers in Marketing | Scoop.it
A guest post by Julio Ricardo Varela of LatinoLit.
Most marketers get it wrong. The moment they create an online social media ...
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Social Media Marketing: Are You a Leader or Follower? | ClickZ.asia

Social Media Marketing: Are You a Leader or Follower?  |  ClickZ.asia | New Frontiers in Marketing | Scoop.it
The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you.
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