New French brand for luxury scarves
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« L’été prochain, les foulards de Mona Roussette donnent de... - Revolution Data Internet News

L’été prochain, les foulards Mona Roussette expriment toutes les sensations. La collection Été 2014 s’intitule ‘Sensations de soi(e)’.
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Découvrez la Collection Printemps-Eté 2014 Mona Roussette

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The Emerging Handbook For Luxury Brands, Social Media And Millennials

The Emerging Handbook For Luxury Brands, Social Media And Millennials | New French brand for luxury scarves | Scoop.it
The Emerging Handbook For Luxury Brands, Social Media And Millennials - 06/07/2013

Via Don Dea
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New French brand for luxury art and design scarves. Mona Roussette

http://www.lecarreensoie.com

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Don Dea's curator insight, June 11, 2013 12:55 AM

Social media is  valuable in its capacity to drive demand for things that are perceived as scarce — for example, seasonal or limited-edition items, one-time offers, limited-time deals. Millennials, we’ve seen, are keen on daily deals and flash sales when they make luxury purchases. By playing into Millennials’ desire for offers like these, luxury marketers can increase their brands’ visibility while maintaining that sense of brand exclusivity.

Read more: http://www.mediapost.com/publications/article/202026/the-emerging-handbook-for-luxury-brands-social-me.html#ixzz2Vse6eqz7