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New Digital Media
Up to date news on the latest trends and developments in Digital Media
Curated by Matmi
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From the Big Screen to the Little Screen: The evolving relationship between TV and search - Brian Solis

From the Big Screen to the Little Screen: The evolving relationship between TV and search - Brian Solis | New Digital Media | Scoop.it
Matmi's insight:

This look into second screen engagement highlights the need for developers to take into account how people use the second screen - I for one know I am guilty of using my phone whilst watching TV and if developers keep this in mind the rewards could be fantastic -HK

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10 Ways Augmented Reality Could Change Learning Experience

10 Ways Augmented Reality Could Change Learning Experience | New Digital Media | Scoop.it
By  Ken Myers, first appeared on GettingSmart.com : How Augmented Reality Can Change Teaching The technology behind Augmented Reality is taking a real-world view and enhancing it with computer-gene...
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Gartner: PC sales continue to slide as tablets eat their lunch

Gartner: PC sales continue to slide as tablets eat their lunch | New Digital Media | Scoop.it
PC shipments are still heading the wrong way down the gadget freeway, according to Gartner, who thinks that we\'re now consuming media mostly on tablets
Matmi's insight:

This shouldn't come as a surprise to anyone, we've been talking about the rise of mobile and decline of the PC for almost 2 years now, but it must be worrying for home PC vendors to see these stats. 

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Predictions 2013: The next big thing in gaming will surprise you

Predictions 2013: The next big thing in gaming will surprise you | New Digital Media | Scoop.it
Another year has come and gone, and once again the games industry has seen seismic shifts in its audience and its business. Zynga, crown prince of
Matmi's insight:

Interesting that this author thinks that the next big thing in gaming is kids games - Matmi have produced a kids game to be released later this year .. watch this space! - HK

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What the Gaming Industry Knows About Digital Intelligence

What the Gaming Industry Knows About Digital Intelligence | New Digital Media | Scoop.it
The gaming industry’s mastery of four strategic digital intelligence capabilities provides a model.


Analytics have been around for more than 20 years now, and yet the demand for analytics has never been greater. The problem is the traditional analytics approach was not designed or intended to handle the breadth of channels, devices, volume, and speed that fuel today’s digital interactions.


That’s why the industry must take an evolutionary step forward. At our firm we believe the answer may be digital intelligence. Digital intelligence essentially supports the collection and management of digital marketing and business data across all channels, and makes that data available to analytics applications.


Digital intelligence is appealing to many, but it’s equally daunting because no simple solution exists for handling massive volumes of diverse data, tracking visitors across digital channels, and directly connecting insights to actions. But one industry does stand out as an early adopter: the gaming industry.


Gaming firms have significant incentives to master analytics because game usage data is their first and best feedback loop into the health of their businesses and the needs of players... Gaming firms leverage digital intelligence extensively to rapidly introduce and deliver visibility to their business, evaluate product enhancements, and inject intelligence directly into player experiences.


The gaming industry’s mastery of four strategic digital intelligence capabilities provides a model that other organizations can learn from. Here’s a brief outline of each.

Matmi's insight:

Digital intelligence is vital for effective digital marketing - Matmi are one step  ahead by using digital intelligence to create great digital campaigns for brands through our games - we know what works in gaming - HK

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The Internet of Things: The Future of Connected Devices

The Internet of Things: The Future of Connected Devices | New Digital Media | Scoop.it
Known as the “The Internet of Things”, the future of Internet-connected devices has created a lot of buzz as stats and predictions flood the web.
Matmi's insight:

It's truly mind blowing to think that there are now more internet connected devices than there are people in the U.S . This has massive potential for companies like Matmi as it means that more people could play more games/apps across more devices, more often! - HK

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9 predictions for social TV in 2013 - Lost Remote

9 predictions for social TV in 2013 - Lost Remote | New Digital Media | Scoop.it
9 predictions for social TV in 2013
Matmi's insight:

Some great predicitions for what's in store for social tv in 2013. Cross - platform storytelling is particularly relevant to Matmi this year as we will be releasing a truly cross-platform game - it's very exciting and we can't wait 

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Combining 3D Chalk Art and Augmented Realty

Combining 3D Chalk Art and Augmented Realty | New Digital Media | Scoop.it
Did you ever think you could combine 3D chalk street art and augmented reality (AR)? Well these guys made it a reality! First ever to combine these two marketing strategies.
Matmi's insight:

This is a lovely piece of work. A great example of combing art in the real world with digital technology, in this case augmented reality (something Matmi have become very accustiomed to over the last few months - watch this space!). ^Sam L 

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5 reasons to get excited about Augmented Reality in 2013

5 reasons to get excited about Augmented Reality in 2013 | New Digital Media | Scoop.it
Guest Post Next year, I predict that augmented reality (AR) will be everywhere. Here are my five reasons why:
Matmi's insight:

Augmented reality (AR) may seem like a futuristic concept, but it will be a reality of our digital lives in 2013. AR is a new technology that blurs the line between what’s real and what’s computer generated by enhancing what we hear, see and feel. Next year, I predict that it will be everywhere.
- An interesting insight into Augmented Reality and the impact it will make in 2013.

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Intel's North Cape is a power-sipping, keyboard-detaching blueprint for Haswell PCs (hands-on)

Intel's North Cape is a power-sipping, keyboard-detaching blueprint for Haswell PCs (hands-on) | New Digital Media | Scoop.it
Intel’s fourth-generation Haswell processors were the focal point of the company’s presentation today, and with its North Cape reference design, Intel aims to show the public what it can expect...
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Matmi - 2013: What’s in store for the digital industry?

Matmi - 2013: What’s in store for the digital industry? | New Digital Media | Scoop.it
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The Rules To Play By: Gamification in marketing | Marketing Magazine

The Rules To Play By: Gamification in marketing | Marketing Magazine | New Digital Media | Scoop.it
Don't be deterred by hype. Gamification can engage consumers in fun, rewarding ways
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How to Make Transmedia Better in 2013

How to Make Transmedia Better in 2013 | New Digital Media | Scoop.it

Mike Vogel "Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 1, 2013 7:45 PM

Some very "down to earth" advice.

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Augmented reality apps predicted to generate $300M in 2013: study

Augmented reality apps predicted to generate $300M in 2013: study | New Digital Media | Scoop.it


Augmented-reality-app market is predicted to hit $300M next year


SUMMARY: The economic ecosystem surrounding augmented-reality apps is expected to reach $300 million in 2013, up from $82 million this year, according to Juniper Research. "[T]he primary implications for marketers is that if they're not already considering incorporating augmented reality into a campaign, then they should be," said Juniper principal analyst Windsor Holden. Though copyright, libel and privacy issues may hamper future development, a mixture of advertising, paid downloads and post-download content is expected to bring in $5.2 billion in revenue by 2017.


READ ARTICLE 

Matmi's insight:

Augmented reality is certainly taking off as a viable entertainment tool - I expect brands to be taking advantage of it more and more. Matmi are already producing an exciting augmented reality app for a popular theme park, to be released soon.

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Mind Blow: Mobile Augmented Reality Is The Future [ColdFustion TV Ep 2]

This is a really nice and diverse introduction for the rookies amongst our followers

Matmi's insight:

A great intro to augmented reality. Demonstrating just some of the fantastic possibilities for this technology. 

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Steve Hannah » Develop for Mobile or Die!

Steve Hannah » Develop for Mobile or Die! | New Digital Media | Scoop.it
Ramblings about Xataface, Java, and other software development issues
Matmi's insight:

Its true - develop for mobile or the worst will happen ;) - HK

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Five tips for transmedia game development

Five tips for transmedia game development | New Digital Media | Scoop.it

"The Mobile Games Forum featured three speakers from studios that carry out brand extension and advergaming projects [...] Their success stories all share similar points of advice about transmedia game design" ...


Via The Digital Rocking Chair
Matmi's insight:

Transmedia games are set to be big in 2013 - It's interesting that the author mentions that developers must create engaging brand experiences - Matmi have been creating engaging brand experience through games for a while and are now bringing this into the world of transmedia - HK

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Mobile Drives Bottom Line Growth for Businesses Worldwide

Mobile Drives Bottom Line Growth for Businesses Worldwide | New Digital Media | Scoop.it
There’s a thin line between success and failure in the modern economy. Lately, that difference is increasingly tied to technology and a company’s willingness (and ability) to adopt it.
Matmi's insight:

Businesses need realise the impact a good mobile strategy can have on their business growth. Some businesses out there have still failed to embrace mobile fully - but it is clear to see from work Matmi has produced that mobile apps/games can do great things for a brand - HK

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How to monetize mobile app re-engagement - iMediaConnection.com

How to monetize mobile app re-engagement - iMediaConnection.com | New Digital Media | Scoop.it
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Augmented reality vs. QR codes: Which delivers most bang for the buck? - Mobile Marketer - Software and technology

Augmented reality vs. QR codes: Which delivers most bang for the buck? - Mobile Marketer - Software and technology | New Digital Media | Scoop.it
QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements.
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Infographic: There’s a career for everyone at Microsoft

Infographic: There’s a career for everyone at Microsoft | New Digital Media | Scoop.it
From the Surface to social to SkyDrive, there's a little something for everyone at Microsoft.That's at least according this neat infographic post that shows everything going on at Microsoft and how its products/services intertwine with each other.
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Android 2012: A Year in Review and 2013 Predictions

Android 2012: A Year in Review and 2013 Predictions | New Digital Media | Scoop.it
Industry gurus Shane Conder and Lauren Darcey provide a recap of the Android ecosystem in 2012 and offer predictions for how the popular mobile platform may
Matmi's insight:

A really interesting look at Android in 2012 and whats in store for the platform in 2013 .

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2012 in review: The best and worst performing mobile game shares

2012 in review: The best and worst performing mobile game shares | New Digital Media | Scoop.it

"There are many ways to stir the chicken guts and try to predict the coming year. 


From Japan to Korea, the US and Europe, PocketGamer have highlighted outfits who are totally or predominately focused on mobile games, hence ignoring the likes of EA, Zynga, Konami, Capcom etc, who while being big players in the mobile games sector gain the majority of their money from other parts of the gaming and entertainment market."

Matmi's insight:

It's a topsy turvy world in the mobile industry as the likes of Glu Mobile and atest to.

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An Analysis of Social TV and the Second Screen

An Analysis of Social TV and the Second Screen | New Digital Media | Scoop.it

Great post by @justinjtsang!An Analysis of #SocialTV and the #SecondScreen http://t.co/ATSveSSp @wsseattle...


Via Edouard De Witte
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Christmas week saw a record-breaking 1.76 billion app downloads worldwide: Flurry

Christmas week saw a record-breaking 1.76 billion app downloads worldwide: Flurry | New Digital Media | Scoop.it
According to a study by mobile analytics company Flurry, 2012's holiday week (December 25 - 31) shattered records this year in terms of iOS and Android app downloads, passing 1.76 billion ...

Via appMobi
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