New Digital Media
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New Digital Media
Up to date news on the latest trends and developments in Digital Media
Curated by Matmi
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HTML5 Vs. Native Mobile Apps: Myths and Misconceptions

HTML5 Vs. Native Mobile Apps: Myths and Misconceptions | New Digital Media | Scoop.it

4 keys to choosing between HTML5 and native apps
SUMMARY: The choice between HTML5 and native app development doesn't have to be a stark either/or decision, writes Eric Savitz. Both approaches have their merits, so it's important to think carefully about what a particular project calls for and to stay abreast of new developments. "Continually reassess the state of HTML5-related technologies ... because the ecosystem is evolving at a rapid pace," Savitz writes. 

Matmi's insight:

An insightful article on HTML5 vs Native Mobile apps - what are your thoughts? Get in touch to see what Matmi can produce for you in terms of apps - HK

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Still think Digital Advertising is a Fad? [Infographic]

Still think Digital Advertising is a Fad? [Infographic] | New Digital Media | Scoop.it
Digital marketing isn’t a fad – it’s the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what’s happening in the present.

Via Jonha Richman
Matmi's insight:

A great infographic highloghting the impact that mobile marketing has on the digital marketing industry.  Part of this impact has been due to the rise in mobile games produced by companies like Matmi - HK

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Branded content: A game-changer for brands

Branded content: A game-changer for brands | New Digital Media | Scoop.it

Branded content is driving a whole new marketing model, which calls for a more integrated approach in the region’s hyper-connected markets. We know well...


Via Pedro Da Silva
Matmi's insight:

Branded content can do great things for a brand- why not make your content into a branded game? Matmi has proved time and time again that a game can provide better brand engagement and ROI than many other forms of digital marketing - HK

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Smartphones, tablets and the mobile revolution - Mobile Commerce Daily - Columns

Smartphones, tablets and the mobile revolution - Mobile Commerce Daily - Columns | New Digital Media | Scoop.it
Matmi's insight:

Some really interesting statistics on how smartphones and tablets have impacted on the digital world.  The rapid adoption of smartphones and tablets is even more reason for brands to be present on these platforms through a mobile app mobile game

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Infographic: The State Of Multi-Screen Viewing

Infographic: The State Of Multi-Screen Viewing | New Digital Media | Scoop.it
There is a chance that you are reading this post on a tablet or smartphone. In fact, you might even be dividing your attention between these words and a nearby TV or laptop.

Via Claude Seyrat
Matmi's insight:

A fab infographic on multi screen content consumption. Matmi are keeping ahead of this trend by producing games that are playble across many devices. Being aware of how users consume content across many devices is a key element of producing a successful mobile game - HK

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Valery's curator insight, January 28, 2013 7:15 AM

Par principe, toujours se méfier d'une infographie : qui la fait, quelles sont les sources ?

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Matmi - Optathlon

Matmi - Optathlon | New Digital Media | Scoop.it

In 2010 Matmi were approached by Barrie D’Rozario Murphy to produce five free-to-play online and mobile games for United Airlines, designed so that each game promoted a different flight upgrade option. The five games we created were:

Matmi's insight:

Being free-to-play and accessible in transit meant that passengers could play the games in the airport – prompted by on-the-spot advertising.  As part of the campaign, United’s customers could win flight upgrades instantly and claim their upgrade before boarding their flight. As the campaign closed in October 2010, the games had been played over 5 million times by 750,000 unique visitors.  85,000 passengers won free upgrades – and went on to purchase them on subsequent flights and spread the word to fellow passengers. Optathlon earned United Airlines millions of dollars’ worth of additional revenue and gained valuable PR coverage in the travel/tourism press.  But it hasn’t stopped there because the beauty of the games is that they can still be played.


Results

  • 5 million game plays in 4 months.
  • 85,000 passengers won free flight upgrades.
  • 10,000 game plays per week one year later with no additional promotion – The Optathlon has gone viral

“We loved the Optathlon suite of games, but we had no idea that response levels would be so high.  The mobile games got great reviews in the App Store as well – 4+ out of 5 which is great.  All credit to Barrie D’Rozario Murphy and Matmi for a high quality campaign that wowed our customers and really got the buzz going over United and our flight upgrades.  Highly recommended – we’d have no hesitation in using a games-based marketing campaign again.” - Aaron Stash, Marketing & Communications Strategy, United Airlines

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INFOGRAPHIC: The Rise of Cloud Gaming | The Cloud Infographic

INFOGRAPHIC: The Rise of Cloud Gaming | The Cloud Infographic | New Digital Media | Scoop.it
Interested in a history of cloud gaming? Big Fish Games released this interesting infographic - check it out!

Via Peter Azzopardi
Matmi's insight:

 A really funky infograpgic on cloud gaming - cloud gaming growing more and more everyday and Matmi are staying at forefront of this. - HK

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Talent Spotting – Matmi

Talent Spotting – Matmi | New Digital Media | Scoop.it

Matmi’s website is vibrant, creative and full of incredibly funky graphics. The first thing that catches your eye is the slider and typography alongside.

Matmi's insight:

A great review of our new site design. A big thnaks to Huddled for the kind words. The devs and designers egos are sufficiently boosted ;) 

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7 Ways Mobile Apps Are Driving Revenue for Businesses

7 Ways Mobile Apps Are Driving Revenue for Businesses | New Digital Media | Scoop.it
Smartphones have opened a whole new world of shopping and engagement opportunities.
Matmi's insight:

It's not new knowledge that mobile apps can help drive revenue's for businesses .  The apps Matmi have produced have been showing this for some time. In addition to this a mobile app can increase customer engagement and brand loyalty too- why wouldn't a business want a mobile app? - HK 

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5 Key Digital Trends in 2013 [INFOGRAPHIC]

5 Key Digital Trends in 2013 [INFOGRAPHIC] | New Digital Media | Scoop.it

In the Quarterly Digital Intelligence Briefing: Digital Trends for 2013 by eConsultancy, produced in partnership with Adobe, they have surveyed around 700 businesses to find out ther top digital marketing priorities in 2013.

 

Below are the top 5 :

 

1. Content Marketing
2. Conversion Rate Optimisation
3. Social Media Engagement
4. Tageting and Personalization
5. Mobile Optimization

 

View the full version of the infographic at: http://ijustdid.org/2013/01/digital-trends/


Via Jonha Richman
Matmi's insight:

Some great digital trend predicitions for this year - check out matmi's predictions here - http://bit.ly/X7BRop - HK 

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malek's curator insight, January 21, 2013 10:03 AM

The Year of Mobile, Year of Evolution is over-subscribed.

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Matmi and the Shorty Awards

Matmi and the Shorty Awards | New Digital Media | Scoop.it

Nominate Matmi for a social media award in the Shorty Awards

Matmi's insight:

Here at Matmi we are good at what we do and we want to shout about it. This week Matmi have been nominated for a Shorty Award – an award honouring the best in Social Media.  We have been nominated in the #smallbusiness category and have already managed to get up the rankings into 15 th place.


Our recent release Pocket Warwick has also been nominated for an award in the#apps category and is doing fantastically well  in 2 nd Place above some massive apps such as Facebook, Instagram and Tumblr – amazing news. We think the sheer fact the awards are called the “ shorty” awards means Pocket Warwick should win. Appreciate the content Matmi shares everyday? Love our games? Or just feeling generous ? We would really appreciate it if you could spare the time to vote for us .


If we win we will send everyone who votes sweets 

 .


Don’t forget to vote for Pocket Warwick too!  Wish us luck!


Nominate Matmi for a social media award in the Shorty Awards

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TIGA: Retail's demise inevitable as mobile drives digital download revolution

TIGA: Retail's demise inevitable as mobile drives digital download revolution | New Digital Media | Scoop.it
UK trade association TIGA has claimed the role of the town centre retailer will continue to be eroded as consumers fully embrace a digital download revolution driven by mobile developers.
Matmi's insight:

Great stuff from TIGA relating the recent increase in the collapse of high street chains to the shift in the market towards digital downloads. This has been creeping up on us for a while and its surprising that big chains did not see this coming and adapt their strategies  - HK

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Phablets not big threat to smartphones, tablets yet | ZDNet

Phablets not big threat to smartphones, tablets yet | ZDNet | New Digital Media | Scoop.it
Mobile devices with screen size in between smartphones and tablets cater to a niche user group, though they may put pressure on smaller sized tablets.
Matmi's insight:

I personally don't think Phablets will ever become a "threat" to smartphones and tablets so to speak. I think they will slot nicely in to the market and satisfy a unique group of users but I can't see them taking over - people will still need to use their phones - HK

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Forget laptops, but don’t fall for tablets: Hybrids are the future of computing | Digital Trends

Forget laptops, but don’t fall for tablets: Hybrids are the future of computing | Digital Trends | New Digital Media | Scoop.it
Tablets are enjoying growth, yet their days are already numbered. Hybrids – devices that dock with multiple peripherals – will soon be the master computer.
Matmi's insight:

Interesting article , this author believes hybrids are the future of computing? What are your thoughts? - HK

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What Does Augmented Reality Look Like in 2013?

What Does Augmented Reality Look Like in 2013? | New Digital Media | Scoop.it

Smartphones conquering the world, consquently applications entering every part of our life. Among them, Augmented Reality apps are more and more popular since they make everything – really everything – possible with mixing the virtual and the real world.


Personalized license plate on your new car for free, driving a race car in Singapore without speed limits, enjoying the Dakar adventure in a mall’s desert or throwing Christmas ornaments to a huge Christmas tree without breaking them. All of these can be done with Augmented Reality smartphone applications

Matmi's insight:

This is a great collection of some of the latest a greatest uses of augmented reality. A technology that brands are only just getting to grips with and finding innovative ways to use it. 


Keep your eyes peeled for a Matmi app coming out soon that includes games, augmented reality and gamification. All developed for a well known UK theme park.

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Sobekcis Covers Interior of Room, Creating Mind-Blowing Effect

Sobekcis Covers Interior of Room, Creating Mind-Blowing Effect | New Digital Media | Scoop.it
Yesterday, graff artist Sobekcis took to his Tumblr and Facebook pages to share photos of his latest feat: covering a room’s floor, ceiling, and...
Matmi's insight:

Awesome graffiti room by Sobekcis...he needs to be let loose on Matmi towers


^R☮B

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The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | New Digital Media | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."


Via The Digital Rocking Chair
Matmi's insight:

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

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Cathryn Brimhall's curator insight, January 27, 2013 4:49 AM

From Responsive Design to Adapative Content... Makes sense ! #seo

Dolly Bhasin 's curator insight, January 27, 2013 10:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 11:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

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The Smart Tasting Prototype

The Smart Tasting Prototype | New Digital Media | Scoop.it
Architecture and design firm Think Big Factory has developed a prototype in collaboration with the Basque Culinary Center and Fagor Electrodomésticos.
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10 Gaming Predictions For 2013 - Features - www.GameInformer.com

10 Gaming Predictions For 2013 - Features - www.GameInformer.com | New Digital Media | Scoop.it
How will the video game industry change in 2013? We pull out the crystal ball to prognosticate.

Via AnotherSociety
Matmi's insight:

Some great predictions for gaming this year - take a look at Matmi's predictions here http://bit.ly/X7BRop - HK

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Mobile keeps out-of-home marketing relevant: Eye exec

Mobile keeps out-of-home marketing relevant: Eye exec | New Digital Media | Scoop.it

Mobile extends engagement, reach of out-of-home marketing

SUMMARY: Mobile devices can help consumers capture the message of out-of-home advertisements and take it with them, extending the engagement factor, said Jeff Gunderman, general manager at Eye. Creating worthwhile content via mobile is key to increasing the chance that mobile users will share that content across social networks, this article notes.

Matmi's insight:

Mobile keeps out-of- home marketing relevant and one proven successful mobile marketing tool is a mobile game. Using a game improves customer engagement and brand loyalty and gives great ROI- take a look at some of the great mobile games Matmi have produced - HK

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The State of Augmented Reality in 2012: Heads Up, Metadata, and ...

The State of Augmented Reality in 2012: Heads Up, Metadata, and ... | New Digital Media | Scoop.it
Right now, augmented reality is still in its infancy. It's the stuff of video games and a slapped-on surface added to applications questing for a purchase in a culture that is putting smartphones in every hand.

Via Pekka Puhakka
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Matmi's comment, January 24, 2013 11:07 AM
Keep an eye out for Matmi's exciting AR release coming very very soon. AR is set to have a massive impact on the digital industry this year and we hope to be at the forefront of this - HK
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The Future of Gamification | DailyTekk

The Future of Gamification | DailyTekk | New Digital Media | Scoop.it
Scott Dodson: “In time, Gamification will cease to be seen as its own discipline. It will be increasingly seen just part of design. Already over 90% of the population, GenY and younger, play games. Gameplay and game oriented ...

Via Pekka Puhakka
Matmi's insight:

The future of gamification from the industry experts - it's great that they think gamifcation will no longer been seen as a seperate discipline but just a part of the design process. This means that the gamified solutions that Matmi provides will become even more releavant and important for brands to consider. - HK

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8 steps to avoid gamification failure

8 steps to avoid gamification failure | New Digital Media | Scoop.it

Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.

Matmi's insight:

Gamification strategies are being introduced by every industry and sector you can think of including healthcare and education. These are some great tips  on how to avoid gamifcation failure - Matmi have been providing some great gamified solutions to many brands - get in touch to see how we can help your brand - HK

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Ryan Steil's curator insight, February 24, 2013 10:23 AM

Steps to avoid - but also a good reminder of what is required.

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Augmented Reality Is Finally Getting Real - Technology Review

Augmented Reality Is Finally Getting Real - Technology Review | New Digital Media | Scoop.it
As smartphones explode in popularity, augmented reality is starting to move from novelty to utility.

Via Dr. Susan Bainbridge
Matmi's insight:

Interesting that this author thinks that the real breakthrough this year for AR apps could come from those apps designed for museums,zoos and other fun places . Matmia are working on an AR app for a popular theme park to be released very soon - hopefully it will be a big part of the massive growth in the use of AR this year. - HK

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