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New Digital Media
Up to date news on the latest trends and developments in Digital Media
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Augmented reality returns to Google Glass - QR Code Press

Augmented reality returns to Google Glass - QR Code Press | New Digital Media | Scoop.it
Google may be using augmented reality after all Google has been relatively silent concerning its Project Glass in recent months. The company has faced significant criticism since suggesting last year
Matmi's insight:

Augmented reality is big news right now and I can't wait to see the fantastic AR that Google brings to Google Glass. Check out our latest AR release for Alton Tower's here

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Second Screen: Are you smartphone or tablet when you watch TV?

Second Screen: Are you smartphone or tablet when you watch TV? | New Digital Media | Scoop.it
2013 started strong for social TV. Sporting events and music specials, like the Super Bowl and Grammy Awards, always generate more activity on social media. At the same time, networks…

Via Gary Hayes
Matmi's insight:

The second screen , in reality is quite often the first screen. It is vital for brands to be present on that second screen and realise its importance  . Get in touch to see how Matmi can get your brand on to that second screen.

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Gary Hayes's curator insight, February 26, 2013 8:27 AM

After publishing its first major study on the use of second screen devices by viewers in June 2012, Seevibes is taking a second look at the evolution of the devices used by the Social TV audience.

Major trends identified last June are continuing. With the release of the iPad mini, the Surface tablet and the Nexus 7, it’s no surprise to see tablets growing sharply as second screens in the home, at a rate of +260% in one year.

In contrast, computer use for social TV is falling fast, with the iPhone taking its place at the top of the list. BlackBerry also suffered a decline, although note that this study was completed before the release of the BlackBerry 10.

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Innovation Inspiration : 2013, the year of gamification? | Added Value - Source

Innovation Inspiration : 2013, the year of gamification? | Added Value - Source | New Digital Media | Scoop.it
To receive Jonathan Hall’s monthly newsletter on Innovation, directly in your inbox subscribe here. The buzz around gamification has become feverish over the
Matmi's insight:

Gamification is an essential element to any businesses marketing strategy. It can help increase customer engagement and customer loyalty , whilst also engaging customers with a brand. Not bad! Get in touch to see what we can do for you in terms of gamification, we have just gamified a theme park! Check it out here http://bit.ly/15xvTmk

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Responsive Design vs. Mobile Sites vs. Native Mobile Apps: Which One’s the Best? | Vandelay Design Blog

Responsive Design vs. Mobile Sites vs. Native Mobile Apps: Which One’s the Best? | Vandelay Design Blog | New Digital Media | Scoop.it
With constantly changing trends and a five fold increase in mobile Internet users, more and more companies are aiming to create sites which will make their services available to mobile users.
Matmi's insight:

An interesting insight into the pros and cons of mobile sites/mobile apps and responsive design. Ultimately we think that a mobile app is the best way for brands to interact with their customers . Get in touch to see what we can do.

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Infographic: Marketers Meet The Post-PC Era | Mobile Marketing Watch

Infographic: Marketers Meet The Post-PC Era | Mobile Marketing Watch | New Digital Media | Scoop.it
A new infographic on the growth of mobile in the post-PC era and how marketers are addressing it is getting a lot of talk this morning. Produced by Moovweb

Via Alexander Bakoulis
Matmi's insight:

A great infographic on the growth of mobile apps in the post PC era , mobile apps are a great way for a brand to interact with their customers - get in touch to see what we can do to help your brand.

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Philippe Trebaul's curator insight, February 9, 2013 4:56 AM
Infographic: Marketers Meet The Post-PC Era | Mobile Marketing Watch

"A new infographic on the growth of mobile in the post-PC era and how marketers are addressing it is getting a lot of talk this morning. Produced by Moovweb"...
Infographic: Marketers Meet The Post-PC Era | Mobile Marketing Watch via @Gerrit_Bes http://sco.lt/...


Jesse Garboden's curator insight, March 9, 2013 4:59 PM

You have to remember pc's change forms. Tablets and smart phones are just small pocketsized pcs. Pc will alwasy be here some of us don't have the 50 + dollors to pay for a smartphone just for the data. Once I can have the same data as on a regualr pc then I will move. Till then I have no planes on getting a smart phone. I do want one but, the pc has more use for me right now at least. 

One of those devises are good if you have a lot of friends and go out alot I don't . 

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Can Microsoft kill the iPhone? - Macworld UK

Can Microsoft kill the iPhone? - Macworld UK | New Digital Media | Scoop.it
Can Microsoft kill the iPhone? Let me answer that with another question. Why did we stop asking if Google can kill the iPhone? Because it found a niche of its own.
Matmi's insight:

I dont think Microsoft could ever realistically kill the iPhone. I think the adoption of the iPhone has become too great , what are your thoughts - do you think the Windows Phone could overtake the iPhone? - HK

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Second screen viewing: The future of TV?

Second screen viewing: The future of TV? | New Digital Media | Scoop.it
Smartphones and tablets are becoming as much a part of watching TV as slumping on the sofa, and advertisers and broadcasters are beginning to capitalise.
Matmi's insight:

Many people see smartphones and tablets as the second when in reality in a lot of cases they are the first screen. With so many people devoting so much time to the second screen why wouldn't a brand want an app developed that features on one of these screens and has people engaging with the brand ? - HK

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'Only 16% of marketeers have mobile strategy' | News | Marketing Week

'Only 16% of marketeers have mobile strategy' | News | Marketing Week | New Digital Media | Scoop.it
Report finds lack of ROI and fragmentation stall investment.
Matmi's insight:

I find it shocking that in today's mobile optimized world that only 16% of marketeers have a mobile strategy. Having a mobile strategy is absolutely vital for a brand, why wouldn't you want your brand on a device in billions of peoples pockets all around the world? Get in touch to see what Matmi can do for your brand - HK

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'Digital marketing' to become just 'marketing' in 2013 | News | Marketing Week

'Digital marketing' to become just 'marketing' in 2013 | News | Marketing Week | New Digital Media | Scoop.it
Forrester predicts ‘digital marketing’ will lose its prefix as spend hits $50bn (£31bn).

Via Fred Zimny
Matmi's insight:

This article is proof that digital marketing is the way to go for any brand, and is overtaking the more traditional forms of marketing. Why not start off the digital marketing campaign for your brand with a mobile game ? It might not be traditional but it definitley works and produces outstanding results across the board - HK

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How brands change self-perception

How brands change self-perception | New Digital Media | Scoop.it
University of Minnesota researchers demonstrate that using a brand changes one's self-perception.
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Augmented reality market set for aggressive expansion - QR Code Press

Augmented reality market set for aggressive expansion - QR Code Press | New Digital Media | Scoop.it
QR Code Press
Augmented reality market set for aggressive expansion
QR Code Press
QR Code Press. World Leading News on Mobile Commerce Trends.

Via Paulo Gervasio
Matmi's insight:

Augmented Reality is set to be big in 2013 and we hope to be at the forefront of this with our upcoming release which features some fantastic AR. - HK

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Mastering mobile marketing means starting with the basics | SWOT | Financial Post

Mastering mobile marketing means starting with the basics | SWOT | Financial Post | New Digital Media | Scoop.it
With more than 1 billion smart phone users worldwide it's little wonder marketers are targeting mobile platforms. But success in mobile means knowing the fundamentals.
Matmi's insight:

Insightful article on the need to know the fundementals of mobile marketing to be successful. Matmi are well aware of these fundementals and have provided successful mobile marketing solutions through games for a number of major international brands - HK

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App Annie: Google Play revenue doubles quarter-over-quarter, revenue growth led by Japan and South Korea

App Annie: Google Play revenue doubles quarter-over-quarter, revenue growth led by Japan and South Korea | New Digital Media | Scoop.it
Both of the top app stores -- Apple App Store and Google Play -- showed high growth in app revenue from Q3 2012 to Q4 2012, App Annie reports.
Matmi's insight:

The fact that both the Apple App store and Google play store continue to grow their revenue despite the unstable economic climate is a sure sign that there is money to be made for brands by having an app developed

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In-app purchases to top $3bn by 2016 | News | Marketing Week

In-app purchases to top $3bn by 2016 | News | Marketing Week | New Digital Media | Scoop.it
Video gamers to drive industry shift towards ‘freemium’ charging.
Matmi's insight:

It's fantastic news for any brand that the number of in-app purchases is rising. This means that if a brand has an app developed, thats more and more people actively engaging with your brand and more revenue for your brand too! What's not to like? Get in touch to see the amazing things we can do.

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How Augmented Reality Can Generate Mobile Commerce

How Augmented Reality Can Generate Mobile Commerce | New Digital Media | Scoop.it
Today over half of UK consumers use a smartphone and 20%use a tablet, a figure that has quadrupled in the last year alone.

Via Pekka Puhakka
Matmi's insight:

Augmented Reality can do great things  for a brand - rake a look at our latest AR release for Alton Towers here http://bit.ly/XFLOZs

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You're Playing Smartphone Games In The Bathroom, Aren't You? [Infographic]

You're Playing Smartphone Games In The Bathroom, Aren't You? [Infographic] | New Digital Media | Scoop.it
Mobile gaming is big because it's just so darn
Matmi's insight:

A short infrographic that details the rise of mobile gaming in a humourus,amusing way. Mobile gaming is most definitley on the rise and your brand needs to be a part of it. Get in touch to see what Matmi can do for you.

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Vital rules for building custom iPad apps

Vital rules for building custom iPad apps | New Digital Media | Scoop.it

Creating a compelling iPad app in an environment saturated with unique offerings is a tough task. Here's how to produce an app that actually gets noticed.

Matmi's insight:

Some great tips and advice for building custom iPad apps. Check out our some of the apps we have released on iPad here http://bit.ly/15ut8Cf


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The Basics: 3 Important Tips for Creating Killer Mobile Apps

The Basics: 3 Important Tips for Creating Killer Mobile Apps | New Digital Media | Scoop.it
Want your app to get noticed in a crowded marketplace? Start by addressing these essentials.Get the latest blog articles on business ideas and trends from...
Matmi's insight:

I'll tell you how to create a killer mobile app - come to Matmi to find out what we can do for you! Our apps have been successful marketing tools for brands such as United Airlines and Gorrilaz. - HK

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Mengying YAO's curator insight, February 22, 2013 5:03 AM

In this field, creativity is the key

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The Gamification of Online Marketing | SixEstate

The Gamification of Online Marketing | SixEstate | New Digital Media | Scoop.it
Suddenly, every online interaction seems to have virtual rewards and badges awaiting you. Don’t worry, we just have entered the age of gamification.
Matmi's insight:

Gamification can be used as fantastic tool to engage customers with brands online. It's vital for brands to embrace gamification as part of there online and mobile marketing. Get in touch to find out what we can do for you in terms of gamifcation.

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'Lack of understanding' still holds back mobile spend | News | Marketing Week

'Lack of understanding' still holds back mobile spend | News | Marketing Week | New Digital Media | Scoop.it
IAB media agency survey reveals 70 per cent of brand clients lack understanding on mobile, despite sharp spikes in usage.
Matmi's insight:

Brands need to understand that spending money on a developing their mobile strategies can have a hugely positive impact on their brand. I struggle to believe that some brands still fail to realise this. - HK

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The Data Doesn't Lie: iOS Apps Are Better Than Android

The Data Doesn't Lie: iOS Apps Are Better Than Android | New Digital Media | Scoop.it
The data is in and, finally, we can quantifiably say that iOS apps are better than Android.

Via appMobi
Matmi's insight:

Interesting that this author thinks that iOS and android - what are your thoughts? Matmi have been developing succesfully for both plaforms - get in touch to see what we can do - HK

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How augmented reality will change the way we live

How augmented reality will change the way we live | New Digital Media | Scoop.it
In 1945, The Atlantic Monthly published an article by the American inventor Vannevar Bush. The title of the article was “As We May Think”. It outlined a concept (considered ...
Matmi's insight:

A really fantastic overview of Augmented Reality , what it is, the positives/negatives and how it will impact on the way we leave , take a sneak peak at our upcoming AR release here http://bit.ly/11rVEzx

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Marketers Jump on Super Bowl Blackout With Twitter | Special: Super Bowl - Advertising Age

Marketers Jump on Super Bowl Blackout With Twitter | Special: Super Bowl - Advertising Age | New Digital Media | Scoop.it
marketers immediately tried to leverage the super bowl power outage -- which otherwise disrupted some of the most expensive and long-laid plans in advertising.
Matmi's insight:

Some great tweets taking advantage of the super bowl blackout. Quick thinking and fast moving marketing.

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Mobile ads just won’t cut it anymore

Mobile ads just won’t cut it anymore | New Digital Media | Scoop.it
Guest Post Mobile advertising isn't the answer for marketers looking to add presence to smartphones and tablets. Mobile enablement is.

Via Alex Butler
Matmi's insight:

This article highlights the importance of having a mobile component to any brands marketing campaign. Matmi have produced successful mobile games that produce great ROI and turn out to be a fantastic investment for brands - HK

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Shanika Journey's curator insight, February 19, 2013 12:15 AM

What's great about this article is that it shares how mobile ads need to engage customers and encourage interaction for the sale, not just broadcast a sales message to consumers. Plus, a mobile ad should be able more responsive - in other words, your prospect can see the ad on any smartphone, tablet, or labtop they use.

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BlackBerry 10: What You Need to Know

BlackBerry 10: What You Need to Know | New Digital Media | Scoop.it
Blackberry 10 was officially launched at an event in New York City on Wednesday. Along with the official debut of the mobile operating system, the company behind it also made so...
Matmi's insight:

What do you think of the new Blackberry 10 ? Could it rival the iPhone? - HK

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