Michael Lazerow, founder and CEO of Buddy Media, begins his talk with a promise that letting your brand’s content run free on social networks will increase site traffic and revenues by 12.89%. If that statistic grabbed your attention, Lazerow is prepared to explain how.
However, “If you don’t want to grow it by 12.89%, do not do this stuff that I’m about to tell you,” he warns.
SEE ALSO: Why Brands Need Friends (http://on.mash.to/sXf17i) – Not Fans – on Facebook
Lazerow says that simply being on Facebook won’t maximize a brand’s revenue and traffic. Businesses must take what works on Facebook and apply it to their own sites and the wider web in general. Take a look at the video to discover Lazerow’s recipe for breaking down the content barriers of social networks.