What is going to propel the Amazon Kindle Fire into the limelight is price. There is no doubt in my mind that the Apple iPad is a superior product. But what Amazon is offering is an inexpensive alternative for those who do not want nor can afford the more expensive Apple iPad. Think about it this way: You can buy two Amazon Kindle Fire tablet computers for less than the cost of one Apple iPad. In addition, you can pocket $100 that you can use to buy applications.