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Gamification, the use of game concepts to engage users, may be the new buzzword in digital marketing, but if you’re hoping to ride the merry wave to the top, marketers need to do their homework first.
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Even Steve Jobs got it wrong sometimes.
Most of the world's nearly 15 million developers continue to use desktop IDEs as their workbench of choice. Why hasn’t the development environment moved to the cloud along with just about every other application?
Mobile Design is an area of design that started to develop and evolve a couple of years ago.
This article contains some useful hints and tips on where to start designing mobile apps but it is missing the most important tip of all - come to Matmi! We have produced successful mobile apps for major brands including Alton Towers and Warwick Davis. We will guide you through the entire process making sure the end product produces the fantastic results your business deserves.
Never short of words, and with a whole lot of advice and ideas for you - Matmi's social media guru Sam shares his thoughts on the social stratosphere - buckle up and enjoy this great staff interview!
Well worth a read while you wait for the kettle to boil :)
It has been well established that mobile is of the utmost importance in any successful advertising campaign today.
Want to know how to increase the effectiveness of your mobile marketing? Mobile apps are most definitley the way to do this. Mobile Apps can give your customers easy access to interact with your brand at the touch of a button. Stop wasting your time on fine tuning your mobile website when having an app developed could produce much better results for your business.
Future of mobile commerce may be influenced by augmented reality Mobile commerce is becoming a very big deal among consumers. More people are beginning to demand the ability to shop and purchase prod
Augmented reality most definitley DOES have a role to play in the future of mobile commerce. AR allows businesses to provide their customers with on the go access to their products, even allowing businesses to create virtual stores in specific locations like this business in china. Want to know more on how AR can help your business - get in touch with us - and in the meantime check out the AR work we produced for Alton Towers.
AR is coming...are you ready...
A fun way to spend your ad money.
In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers.
Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your YouTube video, AR lets consumers actually interact with the brand.
Whether consumers are test driving a new car model, learning a new recipe, or playing a game, AR campaigns resonate with consumers in a way that most other ad platforms fall short. The ad becomes a game, versus just promotional material. And the product still comes across, which is, of course, the point of advertising.
More and more brands are starting to integrate AR campaigns into their ad budgets. ABI Research estimates the market for augmented reality in the US will reach $350 million in 2014, which is up from only $6 million in 2008.
Check out which brands have put out clever AR campaigns that got people talking.
Point number 4 could not be more true. Having a mobile app developed can revitalise a business's mobile marketing. A business can interact with its customers easily, advertise new products, offer discount codes and promotions all at the touch of a button - if anything it makes both the business and the customers lives easier! Not only that , an app can also bring great ROI too.
When it comes to mobile marketing, not all strategies are created equal. While many brands have attempted to connect with users through a mobile device, not all have been successful. The following guide offers everything you need to know to create a successful mobile marketing campaign.
1. Make a mobile-friendly site.
Your website should not only look good on laptops and PCs, but it should also be user-friendly and visually appealing on mobile devices as well. With more and more users purchasing goods through their mobile devices, you need to make sure your mobile site is on point and ready for use at all times.
2. Offer incentives.
People appreciate discounts and special offers. Offering QR codes such as coupons and discount codes gives your customer a reason to buy your product or visit your store. For example, if Mondays are the quietest nights at your restaurant, offer a free dessert or a discount code for that night’s meal. Offering a mobile coupon makes it so that you are always in your customer’s pocket. Having the coupon on their mobile device as opposed to having to print it will make your customer more likely to stop by and enjoy a burger.
3. Utilize social media.
Facebook, Twitter, Instagram, and Pinterest are all great social media tools that allow you to connect with your users on a more personal level. The best part: all of these websites are available as an app that is easily accessible on a person’s mobile device. Not only are these websites beneficial for engaging with fans, but they also give your brand enough visibility to gain new followers. Use social media to thank your fans for their support by offering them incentives and asking for feedback.
4. There’s an app for that.
Make an app for your company. Apps are easy to access, are always with your customer, and remind them that you exist. Use apps to connect with your social community to announce new products and features and to offer them special discount codes and promotions.
5. Don’t be a spammer.
People hate spammers just as much as they love discounts. Remember that once your brand has a reputation of being a spammer, it’s extremely difficult, if not impossible, to clear your name. Instead of going mobile crazy and sending multiple campaigns to your users, define your goals and develop a clear strategy that has clear messaging and is relevant to your market.
Developing and executing a successful and strategic mobile marketing campaign can be tough, but with proper planning and a little bit of patience, it can make a huge difference in your brand’s success.
Augmented reality hasn't really become a thing, but it will once our gadgets catch up. This is what makes Apples new patents so interesting.
It is vital for a business within any industry looking to invest in games or gamification to know the subtle differences between the two. Although similar the two are actually very different concepts - gamification adds game dynamics to non-gaming situations to increase customer loyalty and engagement through a reward system. Games on the other hand can also increase customer loyalty and engagement but this is mainly through releasing a game that is branded. Want some help from Matmi to decide if gamification and games are right for your business? Get in touch.
Google’s startup division, Niantic Labs, is launching a line of ebooks that tie into its augmented-reality mobile game Ingress.
Electronic Arts, for example, on Thursday is officially releasing "Real Racing 3," a free mobile social game that steers the Redwood City company right into the path of social games leader Zynga, which is also ramping up its mobile game development.
Mobile gaming is the way to go not only for video game companies but for any brand. There are massive benefits of having a mobile game developed including great ROI and better click through rates than any other form of digital advertising. Want to know more? Get in touch.
President Obama is due in Boston to attend a ceremony to honour the victims of Monday's bomb marathon bomb attacks.
From human anatomy and Maxim cover-models to Sesame Street, tech giant says AR is more than a gimmick. By Stuart Dredge
AR is going to become such a big part of how we see everyday life. Get on board! - SM
As smartphones and tablets have become the norm, more and more of us rely every day on mobile applications.
The Next Generation of mobile apps is here , and your business could be a part of it. As stated in this infographic - mobile users spend 81.5% of the time consuming media using apps, versus 18.5% using an internet browser, It's time to get rid of the boring banner ads and move your digital marketing to an app to drastical increase your customer engagement levels
There seems to be a perception that online gaming has a detrimental impact on children’s development.
Game based learning is a tried and tested way to increase childrens engagement with their learning. In addition to this it can also help children develop skills such as map reading and improve hand - eye coordination. Games and education don't traditionally go together but in recent years hey have revolutionised the classroom. Matmi are producing an educational game for a top university so we are well versed in the benefits game based learning can have.
Only 6??? ;)
Sony sets sights on augmented reality Google has attracted a great deal of attention to its augmented reality Project Glass over the past year. The company has taken several opportunities to show off
A few weeks ago it was revealed that Google had applied for patents for their Google Glass AR technology and now it appears Sony is following suit with their own augmented reality glasses. It is great that Sonys glasses will more than likely have some application in gaming. This a is fantastic oppourtunity for brands to have apps and games developed to be featured on an exciting new piece of technology. Matmi have already produced some fantastic augmented reality work and could help your brand achieve its AR dreams whether it be on Google Glass or other mobile devices.
The cell phone turns 40 on April 3. It’s gone from a sci-fi concept to a brick-size telephone to a pocket computer. Here’s a look at how it’s permeated our lives and culture
Mobile gaming has exploded. In fact, it is doing far better than console gaming. In an article published by Wired.com, the subject of mobile gaming success compared to console devices is examined.
Having a mobile game developed is not a decision to be taken lightly - however Matmi can help you along this journey guiding you through the process from your original idea to completed game. Instead of turning to your friends to help your business achieve its mobile game ambitions like this author suggests - why not come to Matmi and let us show you the great results we can achieve
"Gamification, gamefullness and alternative reality sound like fun, but as Anna Jackson explains, they are important and serious gaming concepts."
Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand.
I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key.
In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.
Microsoft is seeking an industry-wide push to stamp out the "illness" in the online advertising sector, caused by advertisers and publishers "slapping ads everywhere". - Brand Republic
Not heard it called an illness before, but I'm certainly blind to non relevant advertising - SM
by Louise Marsland (@trendlives) This year, the number of mobile devices in circulation will reach 7 billion – more than the total number of humans on this planet. It is our “mobile moment” as a generation.
The fact that this year there will be more mobile devices on this planet than humans is a clear sign that brands need to capitalize on this and go mobile. For the majority of us the second screen has now become the first screen and with so many people spending so much time interacting through the first screen it is vital for brands to be present on this screen through a mobile app or mobile game. This gets your brands customers engaging with you and keeping your brand at the forefront of their minds.
The technology of augmented reality makes it possible to blur the lines between the digital world and the real world. Defined simply it is the process of adding sounds, graphics, smell, haptic feedback and any other sensory input to the real world as it exists. While a lot of people are waiting for the release of Google Glasses to experience this you can actually do so now by simply installing augmented reality apps for your Android device.