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Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | New Digital Media | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


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Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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The 10 Stupidest Things Ever Said By Tech's Smartest People

The 10 Stupidest Things Ever Said By Tech's Smartest People | New Digital Media | Scoop.it
Even Steve Jobs got it wrong sometimes.
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Why Cloud Development Environments Are Better Than Desktop Development

Why Cloud Development Environments Are Better Than Desktop Development | New Digital Media | Scoop.it
Most of the world's nearly 15 million developers continue to use desktop IDEs as their workbench of choice. Why hasn’t the development environment moved to the cloud along with just about every other application?

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Designing Mobile Apps, Where to Start?

Designing Mobile Apps, Where to Start? | New Digital Media | Scoop.it
Mobile Design is an area of design that started to develop and evolve a couple of years ago.

Via Frank Mohnhaupt
Matmi's insight:

This article contains some useful hints and tips on where to start designing mobile apps but it is missing the most important tip of all - come to Matmi! We have produced successful mobile apps for major brands including Alton Towers and Warwick Davis.  We will guide you through the entire process making sure the end product produces the fantastic results your business deserves. 

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Meet the Staff…Our Social Media Guru, Sam

Meet the Staff…Our Social Media Guru, Sam | New Digital Media | Scoop.it
Never short of words, and with a whole lot of advice and ideas for you - Matmi's social media guru Sam shares his thoughts on the social stratosphere - buckle up and enjoy this great staff interview!
Matmi's insight:

Well worth a read while you wait for the kettle to boil :)

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Mobile Users Prefer Apps Over Mobile Web

Mobile Users Prefer Apps Over Mobile Web | New Digital Media | Scoop.it
It has been well established that mobile is of the utmost importance in any successful advertising campaign today.
Matmi's insight:

Want to know how to increase the effectiveness of your mobile marketing? Mobile apps are most definitley the way to do this.  Mobile Apps can give your customers easy access to interact with your brand at the touch of a button. Stop wasting your time on fine tuning your mobile website when having an app developed could produce much better results for your business.

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Augmented reality may have a role to play in mobile commerce

Augmented reality may have a role to play in mobile commerce | New Digital Media | Scoop.it
Future of mobile commerce may be influenced by augmented reality Mobile commerce is becoming a very big deal among consumers. More people are beginning to demand the ability to shop and purchase prod
Matmi's insight:

Augmented reality most definitley DOES have a role to play in the future of mobile commerce. AR allows businesses to provide their customers with on the go access to their products, even allowing businesses to create virtual stores in specific locations like this business in china.  Want to know more on how AR can help your business - get in touch with us - and in the meantime check out the AR work we produced for Alton Towers.

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Olli Hatakka's curator insight, April 3, 2013 5:15 AM

AR is coming...are you ready...

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15 Clever Augmented Reality Campaigns

15 Clever Augmented Reality Campaigns | New Digital Media | Scoop.it
A fun way to spend your ad money.
Matmi's insight:
In a world of smartphones augmented reality campaigns are a unique and innovative way for a business to engage with customers. AR is set to be big business this year with more and more people starting to use the technology - Matmi have been at the forefront of this development - check out our gamified augmented reality app for Alton Towers. AR can deliver great results - want to know more? Get in touch!
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Simple Recipe for a Successful Mobile Marketing Strategy Community

Simple Recipe for a Successful Mobile Marketing Strategy Community | New Digital Media | Scoop.it
Matmi's insight:

Point number 4 could not be more true. Having a mobile app developed can revitalise a business's mobile marketing. A business can interact with its customers easily, advertise new products, offer discount codes and promotions all at the touch of a button - if anything it makes both the business and the customers lives easier! Not only that , an app can also bring great ROI too.

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Do new augmented reality patents hint at Apple's answer to Google Glass? | TechHive

Do new augmented reality patents hint at Apple's answer to Google Glass? | TechHive | New Digital Media | Scoop.it
Augmented reality hasn't really become a thing, but it will once our gadgets catch up. This is what makes Apples new patents so interesting.
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Gamasutra: Andrzej Marczewski's Blog - What’s the difference between Gamification and Serious Games?

Gamasutra: Andrzej Marczewski's Blog - What’s the difference between Gamification and Serious Games? | New Digital Media | Scoop.it
Matmi's insight:

It is vital for a business within any industry looking to invest in games or gamification to know the subtle differences between the two. Although similar the two are actually very different concepts - gamification adds game dynamics to non-gaming situations to increase customer loyalty and engagement through a reward system. Games on the other hand can also increase customer loyalty and engagement but this is mainly through releasing a game that is branded. Want some help from Matmi to decide if gamification and games are right for your business? Get in touch.

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Google is launching an ebook line based on its augmented reality game Ingress

Google is launching an ebook line based on its augmented reality game Ingress | New Digital Media | Scoop.it
Google’s startup division, Niantic Labs, is launching a line of ebooks that tie into its augmented-reality mobile game Ingress.
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Mobile gaming is the way to go

Mobile gaming is the way to go | New Digital Media | Scoop.it
Electronic Arts, for example, on Thursday is officially releasing "Real Racing 3," a free mobile social game that steers the Redwood City company right into the path of social games leader Zynga, which is also ramping up its mobile game development.
Matmi's insight:

Mobile gaming is the way to go not only for video game companies but for any brand. There are massive benefits of having a mobile game developed including great ROI and better click through rates than any other form of digital advertising. Want to know more? Get in touch.

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Obama to attend Boston bomb ceremony

Obama to attend Boston bomb ceremony | New Digital Media | Scoop.it
President Obama is due in Boston to attend a ceremony to honour the victims of Monday's bomb marathon bomb attacks.
Matmi's insight:

Wowza

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Qualcomm: 'Augmented reality as a technology is starting to mature'

Qualcomm: 'Augmented reality as a technology is starting to mature' | New Digital Media | Scoop.it
From human anatomy and Maxim cover-models to Sesame Street, tech giant says AR is more than a gimmick. By Stuart Dredge
Matmi's insight:

AR is going to become such a big part of how we see everyday life. Get on board! - SM

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New World of Next Generation Mobile Apps [Infographic]

New World of Next Generation Mobile Apps [Infographic] | New Digital Media | Scoop.it
As smartphones and tablets have become the norm, more and more of us rely every day on mobile applications.
Matmi's insight:

The Next Generation of mobile apps is here , and your business could be a part of it. As stated in this infographic - mobile users spend 81.5% of the time consuming media using apps, versus 18.5% using an internet browser, It's time to get rid of the boring banner ads and move your digital marketing to an app to drastical increase your customer engagement levels

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6 Basic Benefits Of Game-Based Learning | Games...

6 Basic Benefits Of Game-Based Learning | Games... | New Digital Media | Scoop.it
There seems to be a perception that online gaming has a detrimental impact on children’s development.

Via David W. Deeds
Matmi's insight:

Game based learning is a tried and tested way to increase childrens engagement with their learning. In addition to this it can also help children develop skills such as map reading and improve hand - eye coordination. Games and education don't traditionally go together but in recent years hey have revolutionised the classroom. Matmi are producing an educational game for a top university so we are well versed in the benefits game based learning can have.

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Sony takes aim at Google with its own augmented reality glasses

Sony takes aim at Google with its own augmented reality glasses | New Digital Media | Scoop.it
Sony sets sights on augmented reality Google has attracted a great deal of attention to its augmented reality Project Glass over the past year. The company has taken several opportunities to show off
Matmi's insight:

A few weeks ago it was revealed that Google had applied for patents for their Google Glass AR technology and now it appears Sony is following suit with their own augmented reality glasses. It is great that Sonys glasses will more than likely have some application in gaming.  This a is fantastic oppourtunity for brands to have apps and games developed to be featured on an exciting new piece of technology.  Matmi have already produced some fantastic augmented reality work and could help your brand achieve its AR dreams whether it be on Google Glass or other mobile devices.

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The Cell Phone Turns 40. What's Next?

The Cell Phone Turns 40. What's Next? | New Digital Media | Scoop.it
The cell phone turns 40 on April 3. It’s gone from a sci-fi concept to a brick-size telephone to a pocket computer. Here’s a look at how it’s permeated our lives and culture
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Mobile gaming is big business

Mobile gaming is big business | New Digital Media | Scoop.it
Mobile gaming has exploded. In fact, it is doing far better than console gaming. In an article published by Wired.com, the subject of mobile gaming success compared to console devices is examined.
Matmi's insight:

Having a mobile game developed is not a decision to be taken lightly - however Matmi can help you along this journey guiding you through the process from your original idea to completed game. Instead of turning to your friends to help your business achieve its mobile game ambitions like this author suggests - why not come to Matmi and let us show you the great results we can achieve

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15 Clever Augmented Reality Campaigns

15 Clever Augmented Reality Campaigns | New Digital Media | Scoop.it
A fun way to spend your ad money.
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Matmi's curator insight, March 28, 2013 8:48 AM
In a world of smartphones augmented reality campaigns are a unique and innovative way for a business to engage with customers. AR is set to be big business this year with more and more people starting to use the technology - Matmi have been at the forefront of this development - check out our gamified augmented reality app for Alton Towers. AR can deliver great results - want to know more? Get in touch!
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Serious business of gaming

Serious business of gaming | New Digital Media | Scoop.it

"Gamification, gamefullness and alternative reality sound like fun, but as Anna Jackson explains, they are important and serious gaming concepts."


Via The Digital Rocking Chair
Matmi's insight:

Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand.

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Luca Brigada's comment, March 12, 2013 1:34 AM
This article explain and show the gamification and its importance
Luca Brigada's curator insight, March 19, 2013 6:48 PM

Gamification is "the use of game mechanics and game design techniques in non-game contexts" (mashable.com) and it's a huge trend in marketing right now, as well as an idea that is being embraced in health, education and non-profit sectors.

 

Examples of gamification are:

- Badges to reward participation (e.g foursquare)

- Assigning missions and using levels of achievementImposing time limits Points

- Rewards and leaderboardsMaking everyday tasks fun by turning them into a game.

 

Danny Ong's curator insight, September 24, 2013 1:26 AM

In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.

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Microsoft calls for industry movement to cure online ad 'illness' - Brand Republic News

Microsoft calls for industry movement to cure online ad 'illness' - Brand Republic News | New Digital Media | Scoop.it
Microsoft is seeking an industry-wide push to stamp out the "illness" in the online advertising sector, caused by advertisers and publishers "slapping ads everywhere". - Brand Republic
Matmi's insight:

Not heard it called an illness before, but I'm certainly blind to non relevant advertising - SM

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The 2nd internet revolution

The 2nd internet revolution | New Digital Media | Scoop.it
by Louise Marsland (@trendlives) This year, the number of mobile devices in circulation will reach 7 billion – more than the total number of humans on this planet. It is our “mobile moment” as a generation.
Matmi's insight:

The fact that this year there will be more mobile devices on this planet than humans is a clear sign that brands need to capitalize on this and go mobile.     For the majority of us the second screen has now become the first screen and with so many people spending so much time interacting through the first screen it is vital for brands to be present on this screen through a mobile app or mobile game. This gets your brands customers engaging with you and keeping your brand at the forefront of their minds.

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Top 5 Augmented Reality Apps For Android : The Droid Guy

Top 5 Augmented Reality Apps For Android : The Droid Guy | New Digital Media | Scoop.it

The technology of augmented reality makes it possible to blur the lines between the digital world and the real world. Defined simply it is the process of adding sounds, graphics, smell, haptic feedback and any other sensory input to the real world as it exists. While a lot of people are waiting for the release of Google Glasses to experience this you can actually do so now by simply installing augmented reality apps for your Android device.

Matmi's insight:

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