Shows produced by Hulu will soon find their way onto traditional TV networks in the U.K. and elsewhere, thanks to a distribution deal between the TV catch-up site and Fremantle Media. The deal, which was announced Sunday night, gives Fremantle an exclusive first look at shows like Morgan Spurlock’s documentary series A Day in the Life, which Hulu is bringing back for a second season on Monday. It’s an interesting business proposition for Hulu, and it further establishes the site as a testbed for new TV content.
Under the agreement, Fremantle will be able to distribute Spurlock’s show and others worldwide, save for the U.S. and Japan, where Hulu has its own services up and running. Fremantle’s senior VP of acquisitions Jeff Tahler told me via email that the English-language markets like the U.K., Australia and New Zealand could be good homes for Hulu content. “But we expect to sell well beyond those,” he added.
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