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New Digital Media
Up to date news on the latest trends and developments in Digital Media
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4 Mobile Marketing Trends to Watch

4 Mobile Marketing Trends to Watch | New Digital Media | Scoop.it
As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share and publish.
To keep up with these changes, brands and media companies are regularly making advancements that affect our industry. For this column, I spent some time with my agency’s mobile strategy team to define the top four current trends.

 

1) More Data Capture, More Targeting

2) Content Is Adapting

3) Social Media Is at the Forefront

4) Activation, Activation, Activation

 

Via Mashable.

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Matmi's Musings- digital entertainment

Matmi's Musings- digital entertainment | New Digital Media | Scoop.it

Visit the terrific treasure trove that is Matmi's magical world of digital musings.

 

Here is an ever growing collection of stories on digital media matters found while mooching through the web.

 

Ranging from info on the latest games to new media design to trends in the digital marketing stratosphere (and the occasional post that just makes the Matmians' smile).

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