New Digital Media
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New Digital Media
Up to date news on the latest trends and developments in Digital Media
Curated by Matmi
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100 social media blog posts from 2012 that you simply have to bookmark

100 social media blog posts from 2012 that you simply have to bookmark | New Digital Media | Scoop.it
Social media blogs are updated with thousands of posts on a weekly basis, but we wanted to sift through a list and create the 100 best ones from 2012 (A lot of great blog posts!

Via Dr. Susan Bainbridge
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Is Google+ A Failure? [Infographic]

Is Google+ A Failure? [Infographic] | New Digital Media | Scoop.it
It has become customary to compare social networks to each other.
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Women, younger users now use social media for ‘breaking news’

Women, younger users now use social media for ‘breaking news’ | New Digital Media | Scoop.it

UK communications and media regulator OFCOM has come out with another mammoth piece of research, this time the international communications market report, covering the UK, US, Australia, France, Italy and Germany.
Some (mainly about Britain being a national of online shopaholics ) of it has already been covered in the mainstream press, so I’ve tried to dig out ten findings that didn’t get so much of an airing. These include ones that look at how social media has replaced traditional media as a news source


1 – Ofcom’s research confirms Forrester’s earlier claims that social media is reaching saturation point. 78% of American, 75% of Australian and 70% of UK Internet users have set up social media profiles.


Via Alex Butler
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Facebook Timeline Is Here: Are You In?

Facebook Timeline Is Here: Are You In? | New Digital Media | Scoop.it

Facebook members are waking up to this new reality: Timeline is officially transitioning from beta to all-out feature. Eventually, Facebook Timeline may be the default view for all Facebook users.

 

The invite is relatively small and the explanation — at least on your Facebook homepage — is succinct. “Timeline is a collection of the photos, posts and experiences that help you tell your story.” It’s a little sentence, though packed with meaning.

 

While photos and posts are fairly well-defined entities, “experiences” is much looser, and it’s really the magic of Timeline. As skeletal as your Facebook Timeline may appear when you first see it, it is intended to be a linear biography, a map of your life. You can fill it up and you can let others do so as well.


Via The New Company
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EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money

EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money | New Digital Media | Scoop.it

Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.

 

Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
• How sponsored tweets really work.
• How Twitter is making a boatload of money from promotions, advertising campaigns and organic user interests.
• How advertisers are planning their Twitter campaigns.
• Why Jack Dorsey has a lot of time on his hands

 

[Read more and watch the video: http://read.bi/s1iQsj

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Facebook and the Age of Curation Through Unsharing

Facebook and the Age of Curation Through Unsharing | New Digital Media | Scoop.it
Facebook’s Open Graph is ushering in a monumental shift in how we curate what we share. Curation used to mean opting in to sharing. You found or did something you thought your audience would care about, and you went to the trouble of sharing it.

 

This worked when we didn’t have so much content at our finger tips, but as more news and media consumption moves online, the friction of constantly opting in exhausts us and we don’t bother to distribute what others might enjoy. That’s why I believe we are entering the age of curation through unsharing, and it will force us to change.

 

Read the rest here: http://techcrunch.com/2011/11/19/curation-through-unsharing/

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The State of Social Media 2011: Social is the new normal

The State of Social Media 2011: Social is the new normal | New Digital Media | Scoop.it

Via Dr. Susan Bainbridge
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Matmi's Musings, Facebook Announces New Feature - Subscribe Button

Matmi's Musings, Facebook Announces New Feature - Subscribe Button | New Digital Media | Scoop.it

 “ Facebook has annouced the new Subscribe Button which helps you stay connected to people who you know but are not friends with. It does happen that..."

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Amazon steps up social media efforts

Amazon steps up social media efforts | New Digital Media | Scoop.it
SAN FRANCISCO (Reuters) - Amazon.com Inc is stepping up social media efforts after the largest Internet retailer partially missed one of the hottest technology trends of recent years.Amazon hired a director...
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10 Biggest Social Media Myths Exposed

10 Biggest Social Media Myths Exposed | New Digital Media | Scoop.it
10 Biggest Social Media Myths Exposed “ Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or...
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Social Media Marketing By the Numbers [INFOGRAPHIC]

Social Media Marketing By the Numbers [INFOGRAPHIC] | New Digital Media | Scoop.it
The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub, the leading social media marketing software for marketers to publish, manage, measure and engage acros...
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Social media as comic book heroes

Social media as comic book heroes | New Digital Media | Scoop.it
Social media as comic book heroes manoukvdberg: “ Social media as comic book heroes ” These are really great and fun representations of the most common social media tools as superheroes. I can’t...
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Ten Twitter Tips for Teachers | The Whiteboard Blog

Ten Twitter Tips for Teachers | The Whiteboard Blog | New Digital Media | Scoop.it
10 useful tips for teachers to get started with twitter.
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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | New Digital Media | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.

 

Intro:

 

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

 

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

 

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

 

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

 

 

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

 

Read article and see infographic here: [http://bit.ly/VG0xGL]

 

Infographic by DKNewMedia

 

Survey by Compendium


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Reseach: How Marketers Are Using Social Media & What They're finding

Reseach: How Marketers Are Using Social Media & What They're finding | New Digital Media | Scoop.it

This was written by Dave Chaffey on Smart Insights.  There are some good suggestions along with an infographic with findings from a six-month study that is ongoing from The Social Media Benchmark  Marketing. 

 

This is a major, ongoing initiative from The Chartered Institute of Marketing which is supported by Ipsos ASI and Bloomberg. You can see from the names behind this research is not just, a poll, instead it’s a major research program.

 

This research project is exploring how marketers are adapting to, investing in and getting value from social media.  There are some very big names attached to it, such as Bloomberg and others and it's a very serious look at social media and its impact on marketers as it continues to evolve.

 

The findings are interesting and tell us that although there are still challenges, resistance to change, doubts about making the overall investment in time, resources, things are changing.

 

The author takes a look at:

 

**What tactics are being used

 

**How social media is being managed

 

**What returns are being achieved

 

My commentary:

 

**Increase in social media usage from 2011-2012 - A good percentage say they're experimenting and haven't found it that effective yet, but it's still early

 

**Businesses have to know that social media, like anything else 

 

**process, lack of understanding of what is required - they need to be educated and think differently about how to build a loyal customer base

 

**Once there's an understanding, changing your infrastructure with the skill sets required to execute effectively is key

 

In spite of it all, companies are starting to see the features and benefits of using social media in their marketing strategy, we're still early in the game but things are evolving at a rapid pace.

 

Commentary by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See full article and infographic here: [http://bit.ly/wKSqzE"


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Death and Disaster Top Sharing Trends in 2011

Death and Disaster Top Sharing Trends in 2011 | New Digital Media | Scoop.it

Mobile sharing increase six-fold over 2010, Google+ plateaus and Twitter & FB continue world domination. Great infographic from AddThis on social sharing in 2011 . . .

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To Evolve On Facebook We Need Bigger Brains [Video Infographic]

Facebook, facebook, facebook… It’s all about facebook these days, and it’s even gotten to the level where pretty much everyone is checking their facebook at least once a day. Well, not really, but almost 50% of the people on facebook are checking it as soon as they wake up and continuously monitoring it during the day. I read somewhere that a human being can only interact and keep in mind a maximum of 150 friends or so. This is quite interesting to know since we keep adding new friends to our facebook pretty much daily. Whether we keep in regular contact with them or not is of course not the point, but if we were, then we wouldn’t be able to keep track of them all if we managed to get over 150 friends… which it seems most people have.

 

[via BitRebels: http://bit.ly/m79k5s

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How to Spread Your Content Across Social Networks More Effectively

How to Spread Your Content Across Social Networks More Effectively | New Digital Media | Scoop.it

Michael Lazerow, founder and CEO of Buddy Media, begins his talk with a promise that letting your brand’s content run free on social networks will increase site traffic and revenues by 12.89%. If that statistic grabbed your attention, Lazerow is prepared to explain how.

 

However, “If you don’t want to grow it by 12.89%, do not do this stuff that I’m about to tell you,” he warns.

 

SEE ALSO: Why Brands Need Friends (http://on.mash.to/sXf17i) – Not Fans – on Facebook


Lazerow says that simply being on Facebook won’t maximize a brand’s revenue and traffic. Businesses must take what works on Facebook and apply it to their own sites and the wider web in general. Take a look at the video to discover Lazerow’s recipe for breaking down the content barriers of social networks.

 

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26 Promising Social Media Stats for Small Businesses

26 Promising Social Media Stats for Small Businesses | New Digital Media | Scoop.it
New research shows incredible opportunity for small businesses.
Keep reading to discover why social media is changing small business for the better.


Swiftly Changing Landscape
Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.

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Google+ Traffic Returns To Pre-Spike Levels - SocialTimes.com

Google+ Traffic Returns To Pre-Spike Levels - SocialTimes.com | New Digital Media | Scoop.it

Google Plus’ growth spurt, powered by opening the network to the public, was short-lived according to data analytics company Chitika.

 

Launched in late June, Google+ originally procured new members by invitation only.

 

On September 20, 2011, Google removed the sign-up restriction and usage spiked to more than 1200 percent.

 

Alas, the traffic has ebbed 60 percent of its maximum and is back to where it was prior to the social network becoming publicly available. “The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state. It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay,” Chitika data analyst Gabe Donnini wrote.

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100 Million People have Klout

100 Million People have Klout | New Digital Media | Scoop.it

"100 million people now have Klout Scores. While this is an exciting metric for our team, I think it’s important to recognize the broader implications of this milestone...."

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Matmi are joined by Microsoft, BBC and Google on Social Media judging panel

Matmi are joined by Microsoft, BBC and Google on Social Media judging panel | New Digital Media | Scoop.it
Matmi are joined by Microsoft, BBC and Google on Social Media judging panel [via http://www.thedrum.co.uk] “ With the deadline for the Social Buzz Awards approaching, more judges have been announced...
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Become a Content Curator to Build Your Social Media Presence | Matt About Business

Become a Content Curator to Build Your Social Media Presence | Matt About Business | New Digital Media | Scoop.it
Becoming a content curator for your social media followers and fans is a powerful way to steadily grow your social media presence. Learn how in this video.
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Google should have worked on social earlier, admits Schmidt

Google should have worked on social earlier, admits Schmidt | New Digital Media | Scoop.it
Google's executive chairman Eric Schmidt believes the company should have focused more on connecting its users, to compete with market-leading Facebook before it became the world's ...
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