Social media blogs are updated with thousands of posts on a weekly basis, but we wanted to sift through a list and create the 100 best ones from 2012 (A lot of great blog posts!
Via Dr. Susan Bainbridge
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UK communications and media regulator OFCOM has come out with another mammoth piece of research, this time the international communications market report, covering the UK, US, Australia, France, Italy and Germany.
Via Alex Butler
Facebook members are waking up to this new reality: Timeline is officially transitioning from beta to all-out feature. Eventually, Facebook Timeline may be the default view for all Facebook users.
The invite is relatively small and the explanation — at least on your Facebook homepage — is succinct. “Timeline is a collection of the photos, posts and experiences that help you tell your story.” It’s a little sentence, though packed with meaning.
While photos and posts are fairly well-defined entities, “experiences” is much looser, and it’s really the magic of Timeline. As skeletal as your Facebook Timeline may appear when you first see it, it is intended to be a linear biography, a map of your life. You can fill it up and you can let others do so as well.
Via The New Company
Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.
Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
[Read more and watch the video: http://read.bi/s1iQsj]
Facebook’s Open Graph is ushering in a monumental shift in how we curate what we share. Curation used to mean opting in to sharing. You found or did something you thought your audience would care about, and you went to the trouble of sharing it.
This worked when we didn’t have so much content at our finger tips, but as more news and media consumption moves online, the friction of constantly opting in exhausts us and we don’t bother to distribute what others might enjoy. That’s why I believe we are entering the age of curation through unsharing, and it will force us to change.
Read the rest here: http://techcrunch.com/2011/11/19/curation-through-unsharing/
This article and infographic was posted by Ted Nguyen for his blog.
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach
Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.
What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing
Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"
**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium
This was written by Dave Chaffey on Smart Insights. There are some good suggestions along with an infographic with findings from a six-month study that is ongoing from The Social Media Benchmark Marketing.
This is a major, ongoing initiative from The Chartered Institute of Marketing which is supported by Ipsos ASI and Bloomberg. You can see from the names behind this research is not just, a poll, instead it’s a major research program.
This research project is exploring how marketers are adapting to, investing in and getting value from social media. There are some very big names attached to it, such as Bloomberg and others and it's a very serious look at social media and its impact on marketers as it continues to evolve.
The findings are interesting and tell us that although there are still challenges, resistance to change, doubts about making the overall investment in time, resources, things are changing.
The author takes a look at:
**What tactics are being used
**How social media is being managed
**What returns are being achieved
**Increase in social media usage from 2011-2012 - A good percentage say they're experimenting and haven't found it that effective yet, but it's still early
**Businesses have to know that social media, like anything else
**process, lack of understanding of what is required - they need to be educated and think differently about how to build a loyal customer base
**Once there's an understanding, changing your infrastructure with the skill sets required to execute effectively is key
In spite of it all, companies are starting to see the features and benefits of using social media in their marketing strategy, we're still early in the game but things are evolving at a rapid pace.
Commentary by Jan Gordon covering "Content Curation, Social Business and Beyond"
See full article and infographic here: [http://bit.ly/wKSqzE"
Facebook, facebook, facebook… It’s all about facebook these days, and it’s even gotten to the level where pretty much everyone is checking their facebook at least once a day. Well, not really, but almost 50% of the people on facebook are checking it as soon as they wake up and continuously monitoring it during the day. I read somewhere that a human being can only interact and keep in mind a maximum of 150 friends or so. This is quite interesting to know since we keep adding new friends to our facebook pretty much daily. Whether we keep in regular contact with them or not is of course not the point, but if we were, then we wouldn’t be able to keep track of them all if we managed to get over 150 friends… which it seems most people have.
[via BitRebels: http://bit.ly/m79k5s]
Michael Lazerow, founder and CEO of Buddy Media, begins his talk with a promise that letting your brand’s content run free on social networks will increase site traffic and revenues by 12.89%. If that statistic grabbed your attention, Lazerow is prepared to explain how.
However, “If you don’t want to grow it by 12.89%, do not do this stuff that I’m about to tell you,” he warns.
SEE ALSO: Why Brands Need Friends (http://on.mash.to/sXf17i) – Not Fans – on Facebook
New research shows incredible opportunity for small businesses.
Keep reading to discover why social media is changing small business for the better.
Swiftly Changing Landscape
Google Plus’ growth spurt, powered by opening the network to the public, was short-lived according to data analytics company Chitika.
Launched in late June, Google+ originally procured new members by invitation only.
On September 20, 2011, Google removed the sign-up restriction and usage spiked to more than 1200 percent.
Alas, the traffic has ebbed 60 percent of its maximum and is back to where it was prior to the social network becoming publicly available. “The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state. It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay,” Chitika data analyst Gabe Donnini wrote.