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New Digital Media
Up to date news on the latest trends and developments in Digital Media
Curated by Matmi
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Meet the Staff…Our Social Media Guru, Sam

Meet the Staff…Our Social Media Guru, Sam | New Digital Media | Scoop.it
Never short of words, and with a whole lot of advice and ideas for you - Matmi's social media guru Sam shares his thoughts on the social stratosphere - buckle up and enjoy this great staff interview!
Matmi's insight:

Well worth a read while you wait for the kettle to boil :)

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Is Google+ A Failure? [Infographic]

Is Google+ A Failure? [Infographic] | New Digital Media | Scoop.it
It has become customary to compare social networks to each other.
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Retention patterns in social vs. casual games

Retention patterns in social vs. casual games | New Digital Media | Scoop.it

This article was written by Vostu co-founder and Chief Scientist Mario Schlosser and Chief Researcher Neil Molino. It compares retention patterns between Vostu's city-building sim, MegaCity, and its recently-released real time soccer sim, Gol Mania....

 

[via http://www.insidesocialgames.com]

 

 Mini Matmian:
A great in-depth look at the advantages and disadvantages of casual games vs social games; and what they can learn from each other.

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Death and Disaster Top Sharing Trends in 2011

Death and Disaster Top Sharing Trends in 2011 | New Digital Media | Scoop.it

Mobile sharing increase six-fold over 2010, Google+ plateaus and Twitter & FB continue world domination. Great infographic from AddThis on social sharing in 2011 . . .

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To Evolve On Facebook We Need Bigger Brains [Video Infographic]

Facebook, facebook, facebook… It’s all about facebook these days, and it’s even gotten to the level where pretty much everyone is checking their facebook at least once a day. Well, not really, but almost 50% of the people on facebook are checking it as soon as they wake up and continuously monitoring it during the day. I read somewhere that a human being can only interact and keep in mind a maximum of 150 friends or so. This is quite interesting to know since we keep adding new friends to our facebook pretty much daily. Whether we keep in regular contact with them or not is of course not the point, but if we were, then we wouldn’t be able to keep track of them all if we managed to get over 150 friends… which it seems most people have.

 

[via BitRebels: http://bit.ly/m79k5s

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Loytr Application Brings Facebook Timeline To IPad Users

Loytr Application Brings Facebook Timeline To IPad Users | New Digital Media | Scoop.it

Loytr, the maker of popular Facebook iPad application MyPad, turned its attention to the forthcoming profile upgrade with the release of its new app for the Apple tablet, Timelines for Facebook.


The app brings all of the elements of the timeline profile to users of the Apple tablet, and users can browse their timeline profiles, Facebook friend lists, news feeds, and friends’ timeline profiles, either randomly or in alphabetical order.


Timelines for Facebook is certainly attractive, and it may be one of the only ways to enjoy timeline before the sitewide rollout of the advanced profile.
And Loytr is certainly not a flash in the pan, as MyPad has been downloaded more than 25 million times and boasts over 2.5 million daily users.

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Facebook and the Age of Curation Through Unsharing

Facebook and the Age of Curation Through Unsharing | New Digital Media | Scoop.it
Facebook’s Open Graph is ushering in a monumental shift in how we curate what we share. Curation used to mean opting in to sharing. You found or did something you thought your audience would care about, and you went to the trouble of sharing it.

 

This worked when we didn’t have so much content at our finger tips, but as more news and media consumption moves online, the friction of constantly opting in exhausts us and we don’t bother to distribute what others might enjoy. That’s why I believe we are entering the age of curation through unsharing, and it will force us to change.

 

Read the rest here: http://techcrunch.com/2011/11/19/curation-through-unsharing/

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Matmi's Musings, Facebook Facts 2011

Matmi's Musings, Facebook Facts 2011 | New Digital Media | Scoop.it

Facebook Facts 2011:

http://woorkup.com/2011/11/11/facebook-facts-2011-infographic/


►Mini Matmian:

Everytime I see this sort of thing I am still taken aback by the sheer size of the numbers.

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Google+ Gets YouTube Integration & Official Chrome Extension

Google+ Gets YouTube Integration & Official Chrome Extension | New Digital Media | Scoop.it
Today Google announced the integration of two of their most popular products, YouTube and Chrome,  into Google+.
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Google+ Traffic Returns To Pre-Spike Levels - SocialTimes.com

Google+ Traffic Returns To Pre-Spike Levels - SocialTimes.com | New Digital Media | Scoop.it

Google Plus’ growth spurt, powered by opening the network to the public, was short-lived according to data analytics company Chitika.

 

Launched in late June, Google+ originally procured new members by invitation only.

 

On September 20, 2011, Google removed the sign-up restriction and usage spiked to more than 1200 percent.

 

Alas, the traffic has ebbed 60 percent of its maximum and is back to where it was prior to the social network becoming publicly available. “The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state. It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay,” Chitika data analyst Gabe Donnini wrote.

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The Reddit Invasion [infographic]

The Reddit Invasion [infographic] | New Digital Media | Scoop.it

I'd like to start today with a moment of silence for the Longhorns. Hate to admit the Sooners were quite better than us this year, but I’m optimistic of the future. Anyway today’s infographic The Reddit Invasion provides us with a brief timeline outlining the history of the website along with other interesting facts. If you haven’t visited Reddit you should check it out sometime, when you’re not passing your time on our site that is. In a nutshell it’s a bunch of links of trending or cool things on the internet that people decided were worth sharing.

 

If you’re always feeling like the last to know things this site will really help you out. Reddit was founded by Steve Huffman and Alexis Ohanian when they were 22 years old. They then sold the company to Conde Nast for $20 million who added the ability for everyone to create their own subreddit. In 2008, the same year subreddit were added, Reddit went open source as well.

 

View Infographic: http://bit.ly/n7TFRu

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Facebook Smart Lists Automatically Group Friends With Shared Characteristics for Use With Privacy Settings

Facebook Smart Lists Automatically Group Friends With Shared Characteristics for Use With Privacy Settings | New Digital Media | Scoop.it

Facebook is currently testing a new feature called Smart Lists that automatically groups friends with common characteristics into Friend Lists that dynamically update themselves over time.

 

Previously, Friend Lists had to be manually assembled and updated — a chore that contributed to them being used by only 5% of the user base. First spotted by Nick Starr, Smart Lists are now being created for the coworkers, classmates, and friends who live within 50 miles of users in the test group.

 

►Mini Matmian:

Facebook 'Smart Lists' hey. Automatically grouping your contacts and dynamically updating them. Not sure I like this. Another privacy issue I feel. It's a pretty obvious tactic to combat Google+ cirlces but making taking it a step too far. 

 

Facebook seem  more reactive than active these days. Bolting on things to match their competitors rather than creating new, innovative ways to communicate.

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Social Media Marketing By the Numbers [INFOGRAPHIC]

Social Media Marketing By the Numbers [INFOGRAPHIC] | New Digital Media | Scoop.it
The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub, the leading social media marketing software for marketers to publish, manage, measure and engage acros...
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Facebook Shares Jump on Upgrades

Facebook Shares Jump on Upgrades | New Digital Media | Scoop.it
After a slow start, Facebook's effort to squeeze more money from advertisers on mobile devices is starting to pay off. Its shares opened sharply higher Wednesday, helped by analyst upgrades.


Matmi ►

Mobile advertising is a mine field so it will be interesting to see if Facebook can maintain this rise in profits from it. As we have seen lately from Google's 'minor' blip, keeping an increasing growth from online advertising is tricky business.

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Reseach: How Marketers Are Using Social Media & What They're finding

Reseach: How Marketers Are Using Social Media & What They're finding | New Digital Media | Scoop.it

This was written by Dave Chaffey on Smart Insights.  There are some good suggestions along with an infographic with findings from a six-month study that is ongoing from The Social Media Benchmark  Marketing. 

 

This is a major, ongoing initiative from The Chartered Institute of Marketing which is supported by Ipsos ASI and Bloomberg. You can see from the names behind this research is not just, a poll, instead it’s a major research program.

 

This research project is exploring how marketers are adapting to, investing in and getting value from social media.  There are some very big names attached to it, such as Bloomberg and others and it's a very serious look at social media and its impact on marketers as it continues to evolve.

 

The findings are interesting and tell us that although there are still challenges, resistance to change, doubts about making the overall investment in time, resources, things are changing.

 

The author takes a look at:

 

**What tactics are being used

 

**How social media is being managed

 

**What returns are being achieved

 

My commentary:

 

**Increase in social media usage from 2011-2012 - A good percentage say they're experimenting and haven't found it that effective yet, but it's still early

 

**Businesses have to know that social media, like anything else 

 

**process, lack of understanding of what is required - they need to be educated and think differently about how to build a loyal customer base

 

**Once there's an understanding, changing your infrastructure with the skill sets required to execute effectively is key

 

In spite of it all, companies are starting to see the features and benefits of using social media in their marketing strategy, we're still early in the game but things are evolving at a rapid pace.

 

Commentary by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See full article and infographic here: [http://bit.ly/wKSqzE"


Via janlgordon
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Women, younger users now use social media for ‘breaking news’

Women, younger users now use social media for ‘breaking news’ | New Digital Media | Scoop.it

UK communications and media regulator OFCOM has come out with another mammoth piece of research, this time the international communications market report, covering the UK, US, Australia, France, Italy and Germany.
Some (mainly about Britain being a national of online shopaholics ) of it has already been covered in the mainstream press, so I’ve tried to dig out ten findings that didn’t get so much of an airing. These include ones that look at how social media has replaced traditional media as a news source


1 – Ofcom’s research confirms Forrester’s earlier claims that social media is reaching saturation point. 78% of American, 75% of Australian and 70% of UK Internet users have set up social media profiles.


Via Alex Butler
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Facebook Timeline Is Here: Are You In?

Facebook Timeline Is Here: Are You In? | New Digital Media | Scoop.it

Facebook members are waking up to this new reality: Timeline is officially transitioning from beta to all-out feature. Eventually, Facebook Timeline may be the default view for all Facebook users.

 

The invite is relatively small and the explanation — at least on your Facebook homepage — is succinct. “Timeline is a collection of the photos, posts and experiences that help you tell your story.” It’s a little sentence, though packed with meaning.

 

While photos and posts are fairly well-defined entities, “experiences” is much looser, and it’s really the magic of Timeline. As skeletal as your Facebook Timeline may appear when you first see it, it is intended to be a linear biography, a map of your life. You can fill it up and you can let others do so as well.


Via The New Company
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EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money

EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money | New Digital Media | Scoop.it

Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.

 

Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
• How sponsored tweets really work.
• How Twitter is making a boatload of money from promotions, advertising campaigns and organic user interests.
• How advertisers are planning their Twitter campaigns.
• Why Jack Dorsey has a lot of time on his hands

 

[Read more and watch the video: http://read.bi/s1iQsj

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How to Spread Your Content Across Social Networks More Effectively

How to Spread Your Content Across Social Networks More Effectively | New Digital Media | Scoop.it

Michael Lazerow, founder and CEO of Buddy Media, begins his talk with a promise that letting your brand’s content run free on social networks will increase site traffic and revenues by 12.89%. If that statistic grabbed your attention, Lazerow is prepared to explain how.

 

However, “If you don’t want to grow it by 12.89%, do not do this stuff that I’m about to tell you,” he warns.

 

SEE ALSO: Why Brands Need Friends (http://on.mash.to/sXf17i) – Not Fans – on Facebook


Lazerow says that simply being on Facebook won’t maximize a brand’s revenue and traffic. Businesses must take what works on Facebook and apply it to their own sites and the wider web in general. Take a look at the video to discover Lazerow’s recipe for breaking down the content barriers of social networks.

 

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Tough week, fairytale ending at the DADIs

Tough week, fairytale ending at the DADIs | New Digital Media | Scoop.it

Matmi’s had an interesting experience this week and, in my opinion, we’re better off for it.


We got knocked back at three award presentations this week – and maybe we deserved it for getting a bit too big for our boots. 10 years in, most successful year yet, some great new clients and releases, nominations at The Webbys and Cannes Lions on our 1st attempts, blah blah. Had we started to believe our own publicity? Every marketing/PR person will tell you that’s a very dangerous thing, so I’m glad we were pulled up short.


It made winning Digital Agency of the Year at the DADI Awards last night very special indeed (yes, 4 award ceremonies in a week is a new one on us too). And to see Optathlon (United Airlines) pick up another win in the DADI’s Travel category was a fantastic pat-on-the-back for the team.


When Richard Draycott (MC’ing at the time) described the winner being in a ‘humble location” my heart started beating a little faster, and when he said “specialists in branded entertainment” it started to pound so that by the time I heard him say “And the winner is ….. Matmi!” I thought the whole audience would be able to see my heart about to leave my chest. The adrenalin rush kicked in and by the time I returned to Table 24, I was shaking like a leaf!


A monstrous Thank You


Guys, girls, everyone who voted for us, a monstrous thank you from the stunned and amazed Matmians of Macclesfield (that previously unknown centre of the universe). Thank you to Table 24 (LBi, BJL & The Drum) for your great company – let’s do it again soon, please. And thank you to everyone at The Drum and the judges of the DADI Awards for your obvious passion for digital marketing, and all the hard work that made last night’s awards ceremony the resounding hit that it was.


From a few over-awed Matmians, I can safely say it’s been a tough week with a fairytale ending which our CEO, Jeff Coghlan, should have been there to see in person, but duty called.


I hope we can live up to our voters’ expectations in Matmi’s second decade, should we work hard enough and be fortunate enough to be writing blogs (or whatever the 2021 incarnation is) by then.


From a very excited team of Matmians, enjoy. Penny


PS. A few quick messages: Ian & Bobby @ Lost Boys – enjoy LBK (Life Before Kids) while you can & all the best for next Spring’s arrivals. Richard – thank you for the name checks (which I’m sure I didn’t deserve) and when I’ve finished the first book, I’ll make you read it . James – JFDI and so will I. Lines ends, over & out.


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26 Promising Social Media Stats for Small Businesses

26 Promising Social Media Stats for Small Businesses | New Digital Media | Scoop.it
New research shows incredible opportunity for small businesses.
Keep reading to discover why social media is changing small business for the better.


Swiftly Changing Landscape
Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.

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16 Creative Ways to Make Your Facebook Timeline Cover Photo

16 Creative Ways to Make Your Facebook Timeline Cover Photo | New Digital Media | Scoop.it

At the 2011 f8 conference, Facebook announced Timeline — a major overhaul of the personal Facebook profiles to which we’ve all grown accustomed.

 

When Timeline is rolled out, your personal profile will be organized in reverse chronological order, as a “timeline” of your life, like an online scrapbook. As Facebook CEO Mark Zuckerberg says, “Timeline is the story of your life… in a new way to express who you are.”

 

When Will Timeline Become Available?
At this point, only those who are registered Facebook application developers have the option of converting their personal profiles to the Timeline format. And only they can see the Timelines of others who’ve opted for it.

 

However, it’s quite easy to become a “developer” for purposes of getting access to Timeline. Read this article on how to quickly become an “app developer” and have the Timeline option for your profile.

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The Return of Real-Time Social Environments

The Return of Real-Time Social Environments | New Digital Media | Scoop.it

The last few months have seen an explosive resurgence in real-time environments, last popular in the late ’90s. The interesting thing is that this new zeitgeist seems to have taken root in multiple places within the space of a few short weeks.

 

I’ve seen this all before: I was one of the founders of an avatar chat company called The Palace, Inc. back in 1995. Although quite popular (10 million users at its peak in 1998), The Palace never found a revenue stream that worked. As Jake Winebaum once told me, Palace was a phenomenon, not a business. He was right. But that was then, and this is now.

 

The New Real-Time Landscape 

 

Let’s examine a few examples. Avatar-based chat room Shaker took the gold two weeks ago at the TechCrunch Disrupt conference. Created as a Facebook app, Shaker lets users enter an isometric environment that resembles a bar. You can see and interact with other fully articulated avatars that look like mannequins. Users can chat, dance, give other users virtual drinks, see which of your Facebook friends are nearby and invite them to join the party. There is no "point" to Shaker interaction; it’s simply fun and engaging.

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Matmi's Musings, Facebook Announces New Feature - Subscribe Button

Matmi's Musings, Facebook Announces New Feature - Subscribe Button | New Digital Media | Scoop.it

 “ Facebook has annouced the new Subscribe Button which helps you stay connected to people who you know but are not friends with. It does happen that..."

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Infographic explaining how phones have affected...

Infographic explaining how phones have affected... | New Digital Media | Scoop.it

Infographic explaining how phones have affected social media.

 

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