Women, younger users now use social media for ‘breaking news’ | New Digital Media | Scoop.it

UK communications and media regulator OFCOM has come out with another mammoth piece of research, this time the international communications market report, covering the UK, US, Australia, France, Italy and Germany.
Some (mainly about Britain being a national of online shopaholics ) of it has already been covered in the mainstream press, so I’ve tried to dig out ten findings that didn’t get so much of an airing. These include ones that look at how social media has replaced traditional media as a news source


1 – Ofcom’s research confirms Forrester’s earlier claims that social media is reaching saturation point. 78% of American, 75% of Australian and 70% of UK Internet users have set up social media profiles.


Via Alex Butler