New Digital Media
Follow
Find tag "marketing"
5.6K views | +0 today
New Digital Media
Up to date news on the latest trends and developments in Digital Media
Curated by Matmi
Your new post is loading...
Your new post is loading...
Rescooped by Matmi from Branded Entertainment
Scoop.it!

How To Motivate Customer Engagement With Your Brand

How To Motivate Customer Engagement With Your Brand | New Digital Media | Scoop.it

“The Optathlon programme has been a resounding success and has generated millions in revenue for United Airlines.”
Extract from United’s campaign video, February 2011


Matmi is proud to have so many very happy clients – but this was a first. Not the quote so much as the fact that our client (via our American partner, Barrie D’Rozario Murphy) was so happy with the results of this campaign, they made a video about it!

more...
No comment yet.
Rescooped by Matmi from Curation, Social Business and Beyond
Scoop.it!

Reseach: How Marketers Are Using Social Media & What They're finding

Reseach: How Marketers Are Using Social Media & What They're finding | New Digital Media | Scoop.it

This was written by Dave Chaffey on Smart Insights.  There are some good suggestions along with an infographic with findings from a six-month study that is ongoing from The Social Media Benchmark  Marketing. 

 

This is a major, ongoing initiative from The Chartered Institute of Marketing which is supported by Ipsos ASI and Bloomberg. You can see from the names behind this research is not just, a poll, instead it’s a major research program.

 

This research project is exploring how marketers are adapting to, investing in and getting value from social media.  There are some very big names attached to it, such as Bloomberg and others and it's a very serious look at social media and its impact on marketers as it continues to evolve.

 

The findings are interesting and tell us that although there are still challenges, resistance to change, doubts about making the overall investment in time, resources, things are changing.

 

The author takes a look at:

 

**What tactics are being used

 

**How social media is being managed

 

**What returns are being achieved

 

My commentary:

 

**Increase in social media usage from 2011-2012 - A good percentage say they're experimenting and haven't found it that effective yet, but it's still early

 

**Businesses have to know that social media, like anything else 

 

**process, lack of understanding of what is required - they need to be educated and think differently about how to build a loyal customer base

 

**Once there's an understanding, changing your infrastructure with the skill sets required to execute effectively is key

 

In spite of it all, companies are starting to see the features and benefits of using social media in their marketing strategy, we're still early in the game but things are evolving at a rapid pace.

 

Commentary by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See full article and infographic here: [http://bit.ly/wKSqzE"


Via janlgordon
more...
No comment yet.
Scooped by Matmi
Scoop.it!

How to Spread Your Content Across Social Networks More Effectively

How to Spread Your Content Across Social Networks More Effectively | New Digital Media | Scoop.it

Michael Lazerow, founder and CEO of Buddy Media, begins his talk with a promise that letting your brand’s content run free on social networks will increase site traffic and revenues by 12.89%. If that statistic grabbed your attention, Lazerow is prepared to explain how.

 

However, “If you don’t want to grow it by 12.89%, do not do this stuff that I’m about to tell you,” he warns.

 

SEE ALSO: Why Brands Need Friends (http://on.mash.to/sXf17i) – Not Fans – on Facebook


Lazerow says that simply being on Facebook won’t maximize a brand’s revenue and traffic. Businesses must take what works on Facebook and apply it to their own sites and the wider web in general. Take a look at the video to discover Lazerow’s recipe for breaking down the content barriers of social networks.

 

more...
No comment yet.
Scooped by Matmi
Scoop.it!

Do you have a “Knead for Speed”?

Do you have a “Knead for Speed”? | New Digital Media | Scoop.it
Do you have a “Knead for Speed”? I strongly recommend that the answer to that is “Yes!” because our latest branded entertainment release for Genesis Crafty, the wonderful 6 craft baker brothers from...
more...
No comment yet.
Scooped by Matmi
Scoop.it!

How to Calculate the ROI of Social Media Marketing Campaigns « Progressive Media Concepts

How to Calculate the ROI of Social Media Marketing Campaigns « Progressive Media Concepts | New Digital Media | Scoop.it
HowtoCalculatetheROIofSocialMediaMarketing Campaigns http://t.co/disHJXN...
more...
No comment yet.
Scooped by Matmi
Scoop.it!

4 Mobile Marketing Trends to Watch

4 Mobile Marketing Trends to Watch | New Digital Media | Scoop.it
As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share and publish.
To keep up with these changes, brands and media companies are regularly making advancements that affect our industry. For this column, I spent some time with my agency’s mobile strategy team to define the top four current trends.

 

1) More Data Capture, More Targeting

2) Content Is Adapting

3) Social Media Is at the Forefront

4) Activation, Activation, Activation

 

Via Mashable.

more...
No comment yet.
Scooped by Matmi
Scoop.it!

Adobe Dives Into Facebook Ad Buying With Efficient Frontier Purchase

Adobe Dives Into Facebook Ad Buying With Efficient Frontier Purchase | New Digital Media | Scoop.it

Adobe is taking the plunge into ad buying with the pending purchase of Efficient Frontier, a company best known for helping marketers negotiate advertising on Facebook............

more...
No comment yet.
Scooped by Matmi
Scoop.it!

Tough week, fairytale ending at the DADIs

Tough week, fairytale ending at the DADIs | New Digital Media | Scoop.it

Matmi’s had an interesting experience this week and, in my opinion, we’re better off for it.


We got knocked back at three award presentations this week – and maybe we deserved it for getting a bit too big for our boots. 10 years in, most successful year yet, some great new clients and releases, nominations at The Webbys and Cannes Lions on our 1st attempts, blah blah. Had we started to believe our own publicity? Every marketing/PR person will tell you that’s a very dangerous thing, so I’m glad we were pulled up short.


It made winning Digital Agency of the Year at the DADI Awards last night very special indeed (yes, 4 award ceremonies in a week is a new one on us too). And to see Optathlon (United Airlines) pick up another win in the DADI’s Travel category was a fantastic pat-on-the-back for the team.


When Richard Draycott (MC’ing at the time) described the winner being in a ‘humble location” my heart started beating a little faster, and when he said “specialists in branded entertainment” it started to pound so that by the time I heard him say “And the winner is ….. Matmi!” I thought the whole audience would be able to see my heart about to leave my chest. The adrenalin rush kicked in and by the time I returned to Table 24, I was shaking like a leaf!


A monstrous Thank You


Guys, girls, everyone who voted for us, a monstrous thank you from the stunned and amazed Matmians of Macclesfield (that previously unknown centre of the universe). Thank you to Table 24 (LBi, BJL & The Drum) for your great company – let’s do it again soon, please. And thank you to everyone at The Drum and the judges of the DADI Awards for your obvious passion for digital marketing, and all the hard work that made last night’s awards ceremony the resounding hit that it was.


From a few over-awed Matmians, I can safely say it’s been a tough week with a fairytale ending which our CEO, Jeff Coghlan, should have been there to see in person, but duty called.


I hope we can live up to our voters’ expectations in Matmi’s second decade, should we work hard enough and be fortunate enough to be writing blogs (or whatever the 2021 incarnation is) by then.


From a very excited team of Matmians, enjoy. Penny


PS. A few quick messages: Ian & Bobby @ Lost Boys – enjoy LBK (Life Before Kids) while you can & all the best for next Spring’s arrivals. Richard – thank you for the name checks (which I’m sure I didn’t deserve) and when I’ve finished the first book, I’ll make you read it . James – JFDI and so will I. Lines ends, over & out.


more...
No comment yet.
Scooped by Matmi
Scoop.it!

Social Media Marketing By the Numbers [INFOGRAPHIC]

Social Media Marketing By the Numbers [INFOGRAPHIC] | New Digital Media | Scoop.it
The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub, the leading social media marketing software for marketers to publish, manage, measure and engage acros...
more...
No comment yet.
Scooped by Matmi
Scoop.it!

Gamification Overview - MeshMarketing 10 - Toronto

Gabe Zichermann's heavily tweeted and reviewed presentation on gamification from the MeshMarketing conference in Toronto, 2010.
more...
No comment yet.